The Place for Insights Professionals!

DAIS – Data Analytics & Insights Salon: March 24–25, 2021

Data Analytics & Insights Salon – known as DAIS, pronounced DAYS – is an international virtual meeting point for the Insights community brought to you by planung&analyse, the oldest German special interest magazine for market research, and dfv Conference Group. The combination of trade fair and congress provides information and inspiration, a wide range of offers and an overview throughout the industry. And it’s free-of-charge for all visitors. DAIS – this is the place where insights professionals meet!

Virtual Congress

The two-day congress – duly curated and moderated – provides a good overview of suppliers of new tools and services from the insights industry. Thanks to the sophisticated supporting programme, consisting of discussions and interviews with top speakers – planung&analyse will set new accents as it has done for years with the Insights Congress.

Virtual Exhibition

Inspiration and information, and all of this in the virtual world. The international, virtual exhibition offers both visitors and exhibitors extraordinary opportunities. Lean back on your comfortable office chair and find new opportunities and new business partners. Whether whitepapers, insights or business cards – everything is exchanged virtually.

Virtual Networking

The biggest challenge at a virtual trade fair is networking. The mindset is what counts here. We will do our best to facilitate communication with chatrooms. There will be additional rooms for meetings and exchanges and we will increase activity with promotions and competitions. There will also be some fun and entertainment!


The Top Subjects:

  • Why customer experience must come first
  • Why data analytics are the basis of all business insights
  • How behavioural economics can reveal why and what consumers buy
  • Future technology from AI to blockchain and virtual reality
  • Why data capture methods are changing and need to be discussed
  • Why insight professionals are about to get a lot more corporate status


Looking for tools and services to understand your customers better and help management to make decisions? This is the place to find exactly what you need and a wide range of supporters for your work.
Does your tool and service help companies to understand their customers better and help management to make decisions?


5 Reasons why you should visit DAIS

  1. You will thanks to the gain important insights for your work international congress and the offers of the exhibitors at the trade fair.
  2. You will save travel costs and accommodation.
  3. You can schedule your visit to the DAIS. The DAIS is open 24 hours a day March 24 – 25 2021.
  4. You don’t need to queue to listen to presentations. Prepare your timetable for the live events and gain the input that is relevant to you. If you miss a session, you can see it later.
  5. You don’t have to saving any networking time – we support you with chat tools and other activities.

Would you like to attend the DAIS – Data Analytics & Insights Salon – as a visitor?

The planung&analyse mafonavigator

The comprehensive list of market and marketing research service providers!

Looking for suppliers and service providers in the field of market research? Do you want to find new customers in the German speaking area? Check out www.mafonavigator.de! There you’ll find service providers that introduce themselves in detail: whether it is a Panel provider, Software provider, Studio for CAPI or CATI, a full service specialist or full-service institute. The planung&analyse mafonavigator guides you to the right market research service provider for your company.


PUMa is an independent platform for company market researchers


  • is an independent and free B2B network
  • is exclusively for company researchers as managers for strategy, brand, insights, CX, UX, marketing …
  • has more than 850 members in company market research throughout all industries
  • is organised and supported by planung&analyse

If you are a company researcher yourself and interested in the PUMa network, please send an email to puma@planung-analyse.de

Here you can read more about PUMa.

Save the Date

planung&analyse insights 2021

August 26–27, 2021 | Frankfurt, Germany