DAIS 2022
Torsten Danker
Senior Manager Insights & Planning D-A-CH
Kellogg Deutschland GmbH
- 30+ years of professional experience in market research, business analytics (Panels, Modelling) and Category Strategy/Category Management (Kellogg, Diageo, AC Nielsen, Knorr/Maizena)
- Deep experienced in qualitative and quantitative research techniques covering versatile areas eg. segmentation, occasions, consumer centric idea generation, product testing, brand equity, advertising
- Curious and passionate about to understand consumers and shoppers in regional Cluster Set-Up (D-A-CH, Nordics, CEE)
- Strong focus on storytelling to convert insights and knowledge into relevant actions for key-stakeholders
