DAIS 2022
Mike Fuhrmann
Chief Marketing, Customer & Communications Officer,
Generali Group Switzerland
Combining our new and improved infrastructure (the brain) with empathy (the heart) will be the key to success for better customer experiences.
Business History
2019 –
Chief Marketing, Customer & Communications Officer, Generali Group Switzerland
2018 – 2019
Chief Marketing & Customer Officer, Generali Group Switzerland
2017 – 2018
Global VP Marketing, Member of the Executive Board, DIH Rehab Solutions, Beijing, China
2014 – 2018
Chief Creative Officer, Member of the Executive Board, Hocoma AG, Volketswil, Switzerland
2012 – 2014
Head of B2C Brand Activation / Thought Leadership & Innovations, Zurich Insurance Company Ltd., Zurich, Switzerland
2008 – 2012
Head of Brand Activations & Innovations / Sr. Brand Manager, ING Group, Amsterdam, The Netherlands
2007 – 2008
Specialist Brand Communication, Zurich Versicherungsgesellschaft AG, Bonn, Germany
2002 – 2006
Account Director/Manager, Consultant and Event Manager, in different Creative and Event Agencies in Germany