After starting his career on the brand side at Unilever, Tanguy joins Publicis Group to launch and develop Publicis Commerce in France. In 2019, Tanguy co-creates and leads the working group dedicated to Retail Media within the Alliance Digitale (merger of the Mobile Marketing Association and IAB France). Tanguy joins the retail media technology CitrusAd in 2022 to help French retailers achieve their Retail Media goals. Part of the acceleration of new retail partners, the Unlimitail project is founded by Carrefour Group and Publicis Group in June 2023 and gives a new horizon on retail media to more than 20 retail partners of this first-of-a-kind retailers’ alliance. Tanguy Le Falher is Head of Retail Partnerships at Unlimitail.