Vortragende

Barbara Benjamin Atan is the Director of Marketing in charge of Europe and Oceania of the Sarawak Tourism Board (STB). Barbara has been with Sarawak Tourism Board since May 1999, right after her graduation from Western Michigan University, United States of America. With over 20 years of experience in Sarawak Tourism Board in different units such as Marketing Unit and Communications Unit, Barbara noticed the changes in tourism industry especially after Post COVID-19 where most people relying on technology. However, to go to places is still important as one needs to see, hear, smell, taste and touch. Being in Sarawak Tourism Board, it is vital to promote the destination which is full of Culture, Adventure, Nature, Food and Festivals (CANFF) and to build a good and healty tourism ecosystem.