EFSS partners with Marcas de Restauración
European Foodservice Summit forms strategic alliance with Marcas de Restauración to strengthen European restaurant sector ties.
The European Foodservice Summit (EFSS) has entered a strategic alliance with Marcas de Restauración (MDR), Spain’s premier association of branded restaurant companies, representing over 170 top brands. The purpose of this agreement is to establish a collaborative framework between EFSS and MDR to jointly support their events and related activities, ultimately strengthening the European foodservice industry.
“We are delighted to join forces with Marcas de Restauración in a collaboration that marks a significant step forward in our commitment to expanding international and European cooperation within the restaurant sector. Both the European Foodservice Summit and Marcas de Restauración share the common goal of enhancing international connections and fostering the exchange of industry knowledge. Together, we aim to advance industry leadership not only across Europe but also on a broader international scale,” commented EFSS Business Director Thomas Meyer and Programme Director Katrin Wissmann.
Adriana Bonezzi, Director of Marcas de Restauración, expressed her enthusiasm about the alliance: “This agreement with the European Foodservice Summit is a milestone for Marcas de Restauración and its members because it not only allows us to strengthen our international presence but also reinforces our strategy of collaboration and exchange of knowledge with other key players in the European sector. We are moving towards a more connected and innovative future for branded foodservice.”
The collaboration between EFSS and MDR will enable both entities to join forces in promoting high-level initiatives and creating synergies aimed at benefiting the European foodservice sector. The partnership underscores a commitment to promoting innovation, excellence, and sustainability, further solidifying the restaurant industry’s leadership on a European and international scale.
This strategic alliance represents a significant opportunity for both organizations to leverage their collective expertise and resources, driving transformative changes that are expected to reshape the future of the foodservice industry.
