Queenie Lo

Queenie Lo is President of Spatial Design at FutureBrand, formerly UXUS, where she leads global teams redefining brand experiences across retail, hospitality, and branded environments. With over 20 years’ experience, she has partnered with leading foodservice and hospitality brands including McDonald’s, HMSHost, IHG, Starbucks, SSP, Dr. Oetker, Heineken and Diageo – creating immersive, scalable experiences that drive loyalty and business growth. Her cross-sector work with Estée Lauder, LVMH Sephora, and Adidas informs a globally relevant, insight-led approach. Under her leadership, FutureBrand’s Spatial Design practice blends creativity with strategy to deliver impactful physical, digital and service-led brand experiences. A passionate advocate for women’s visibility in the workplace, Queenie brings a bold and inclusive voice to design leadership on the global stage.