Mert Askin

Mert Askin is a senior food and beverage executive best known for leading the F&B division at Azadea Group, where he oversaw a portfolio of more than 150 restaurants across 10 GCC and MENA markets. He played a key role in scaling brands including Paul, Eataly and KFC, driving operational excellence, digital transformation and regional growth. Askin is currently on sabbatical, advising select mandates and serving on several industry advisory and leadership boards, and is completing the Insead International Directors Programme.