Mert Askin

Mert Askin is a senior food and beverage executive best known for leading the F&B division at Azadea Group, where he oversaw a portfolio of more than 150 restaurants across 10 GCC and MENA markets. He played a key role in scaling brands including Paul, Eataly and KFC, driving operational excellence, digital transformation and regional growth.
He holds a Master’s Degree in Business Administration and spent close to a decade as a management consultant with Ernst & Young and The Boston Consulting Group prior to his F&B career.
Mert is currently on sabbatical, advising select mandates and serving on several industry advisory and leadership boards, and is completing the Insead International Directors Programme.