Jeremy Scarf

Jeremy is CEO for Keane providing the leadership and direction across the group.

Keane is a global hospitality, retail and F&B consulting and design company with offices and studios In Birmingham, Dubai and Riyadh. Jeremy developed the business in 1997 with Aidan Keane, initially defining the late night entertainment sector in the UK flowing into restaurants, hotels and leisure across UK, Europe and into the Middle East. Signature projects include the Burj al Arab and W Hotel The Palm in Dubai. Treehouse Hotel, MNKY HSE and the Royal Albert Hall in London. Keane are currently working on the headline grabbing projects of Saudi Arabia. He company today is a very different business to its early night club origins – offering a range of consulting and creative services from strategy to design to operations from a staff of close to 75. Prior to Keane, Jeremy had a career in pan-European advertising with Saatchi & Saatchi followed by sports marketing with international motorsport teams. Last year Jeremy celebrated 25 years with Keane.