Inês Lima

Inês Lima is the Managing Director of McDonald’s Spain. She holds a degree in Business Administration and Management from the Universidade Católica Portuguesa and an MBA from INSEAD.

She joined McDonald’s in 2014 as Marketing and Communications Director, where she led the strategic direction of these areas for the Portuguese market. In April 2019, she moved into an international role as Marketing Lead, overseeing the marketing strategy across 12 markets: Russia, Italy, Spain, Poland, the Netherlands, Austria, Switzerland, Portugal, the Czech Republic, Ukraine, Belgium and Slovakia.

In November 2020, Inês Lima was appointed Managing Director of McDonald’s Portugal, a role she held prior to taking on her current position in Spain.

Before joining McDonald’s, Inês built a solid career in marketing and customer-centric roles. She spent 11 years at EDP, where she held several leadership positions, including Marketing and Customer Director. She also served as Market Insight Director at Oniway and held senior roles at leading FMCG companies such as Reckitt Benckiser, Mondelez and Mars.

Married and a mother of three, Inês enjoys spending her free time with her family and pursuing her passion for design, which often takes her to art exhibitions around the world.

Her favorite McDonald’s products are the McCrispy, the classic McChicken and, of course, French fries.