Quick

Quick is a landmark QSR brand operating since 1971, already the number 1 European player in terms of number of stores and AUV.
The brand is currently present in 4 markets (France, Belgium, Luxembourg and Morocco) with circa 275 restaurants and System Sales above €900m. In France, it has an average revenue of €3,5m per store.

Quick brings a differentiating mainstream positioning as “European Tastier Quality Burgers for All”. Quick is well known for its unique taste and sauce know-how. The current range of tasty iconic products supported by audacious innovation enables the brand to stand out. Quick offers a holistic range from “value” to “gourmet”, with a clear focus on core mainstream prices products. The brand also benefits from the fast-growing halal food trend. Lastly, Quick is very active towards families being the only one to offer two combos according to kids’ age.
Being a challenger to the two leading global American burger players led Quick to becoming agile and relevant in everything it does. As an example, Quick’s marketing and digital strategy is performing very well in its home markets thanks to very high level omnichannel activations.
Building on local successes in France and Belgium, international expansion is now seen as the most natural next step.
The expansion targets for 2027 are Switzerland, Germany and The Netherlands. Quick also anticipates routes for further opportunities in Spain, the Nordics, Central and Eastern Europe, the Middle East and Africa.

Contact:

Philippe DE FRAITEUR
International Development Director
Quick Restaurants

4/10 Boulevard Saint-Lazare
Botanic Tower – 18th Floor
1210 Brussels
Belgium