digital talk:

Healthy, clean, honest: 4.400 sqm new community market in Berlin

August 26th 2020, 11 CET

Kostenfreier digital talk in englischer Sprache!

ECE und Mercato Metropolitano im Gespräch mit foodservice über Shopping Center, neue Märkte, frische Konzepte und das New Normal nach COVID-19

Das wird groß: Zusammen mit der ECE entwickelt Brookfield Properties in Berlin am Potsdamer Platz die neue Generation von Shopping Centern – auf 46.000 Quadratmetern. Als neuer Ankermieter wird Mercato Metropolitano (MM) mit seinem Konzept eines Community-Markets in die Arkaden einziehen. Damit versucht das Konzept, das bereits in London erfolgreich ist, sich einen weiteren Ländermarkt zu erschließen.


Am Potsdamer Platz in Berlin eröffnet Mercato Metropolitano seinen ersten Standort in Deutschland. In London ist das nachhaltige Gemeinschaftsmarkt-Konzept seit dem Jahr 2016 erfolgreich. Jetzt will man Deutschland im Sturm erobern. Neben Andrea Rasca, Gründer und „Chef-Visionär“ von Mercato Metropolitano treiben die ECE und Brookfield Properties dieses Zukunfts-Projekt nach vorne. Auf einer Fläche von 4.400 Quadratmetern wird Mercato Metropolitano auf zwei Ebenen frisch zubereitete, rückverfolgbare und handwerklich hergestellte Lebensmittel von den besten lokalen und internationalen Produzenten anbieten.

Im Rahmen der kompletten Neupositionierung der Arkaden soll bis zum Jahr 2022 ein Shopping-Center mit internationalem Highstreet-Flair entstehen, in dem rund 90 Shops und Flagship-Stores bekannter Marken aus den Bereichen Technologie, Sport & Entertainment, Science & Beauty, Mobility & Leisure sowie Gastronomie angesiedelt werden. Der Community-Markt bildet das Herzstück.

Jonathan Doughty, Globald Head of Foodservice, Leisure and Placemaking bei der ECE, spricht darüber, wie sich die Welt des Einzelhandels verändert hat, wodurch dieser Wandel nun beschleunigt wurde und welche Veränderungen zukünftig an Projekten vorgenommen werden müssen, um die „neuen“ Mietertypen willkommen zu heißen. Wir diskutieren über neuartige Nutzungsarten, wachsende Vielfalt und einige der interessanten Ideen, die die ECE-Flächen von morgen ausmachen.

ECE and MM talking with foodservice magazine about food markets, new countries, new concepts and the “new normal” after COVID-19

Mercato Metropolitano opens its first location in Germany at Potsdamer Platz in Berlin. In London, the sustainable community market concept has been successful since 2016. Now the company wants to take Germany by storm. In addition to Andrea Rasca, founder and „chief executive dreamer“ of Mercato Metropolitano, ECE and Brookfield Properties are driving this future project forward. On two levels over an area of 4,400 square metres, Mercato Metropolitano will offer freshly prepared, traceable and artisan food from the best local and international producers.

As part of the complete repositioning of the arcades, a shopping centre with international high street flair is to be built by 2022, which will house around 90 shops and flagship stores of well-known brands from the technology, sports & entertainment, science & beauty, mobility & leisure and gastronomy sectors. The community market is the heart of the new concept.

Jonathan Doughty, Globald Head of Foodservice, Leisure and Placemaking at ECE, will present a view of how the world of retail was changing anyway, how this change has got faster and what changes we are now making in some of our estate to welcome the “new” types of tenants. We will discuss the changing uses, the growing diversity and some of the interesting ideas that are going to make the ECE spaces of tomorrow.

food service berichtet über den neuen food market in Berlin:
Mercato Metropolitano eröffnet in Berlins Mitte

Would you also be interested to join us for our Restaurant & Leisure Day in Berlin on 16th September 2020?

Referenten / Speaker

Freuen Sie sich dabei auf folgende Referenten:

Boris Tomic

Boris Tomic


Boris Tomic, born in Essen, studied Theatre Studies, English and Politics at various German universities and in London. He received his master’s degree in Berlin. As a freelance journalist, he worked for many daily newspapers and journals as well as for television in the 1990s. Then, in the decade of zero, he was editor-in-chief of Journal Frankfurt, and subsequently head of the local editorial office of Frankfurter Neue Presse. Since April 2017, Boris Tomic has been editor-in-chief of the two trade publications foodservice and foodservice Europe & Middle East and their online presence FOOD SERVICE at the dfv Mediengruppe.

Jonathan M. Doughty

Jonathan M. Doughty

Global Head of Foodservice,
Leisure and Place Making, ECE

Jonathan Doughty is the Global Head of Foodservice, Leisure and Place Making at ECE, where he has worked for the last 3 years. He is responsible for leading ECE’s global food and beverage and leisure activities, for existing and new projects as well as the key relationships with the ECE food and beverage and leisure partners and tenants. In November 2017 he launched the “We Love Food” programme across the business. Jonathan actively participates in the concept development of foodservice and leisure with our investors, partners and the varied stakeholders in the ECE business and our properties. ECE is the European market leader in the field of inner-city shopping centers. Food and drink is an incredibly important and growing part of these assets. During his 40 years in the foodservice industry, Jonathan has operated around the world extensively in the hotel and restaurant industry, before starting the innovative foodservice and leisure consultancy, “Coverpoint”. 20 years later the business was sold to JLL and Jonathan was, for nearly 3 years, Head of EMEA Foodservice Consulting for the property services business. In July 2017 Jonathan joined ECE.

He is a graduate of the Metropolitan University of Manchester, a past Worldwide President of the FCSI (Foodservice Consultants Society International), a passionate fundraiser for MacMillan Cancer Support and a trained chef and self-confessed “foodie”. Jonathan is married to Michaela and they have 2 young children and a chocolate Labrador dog, and they live in the New Forest in Hampshire, England.

Andrea Rasca

Andrea Rasca

Chief Executive Dreamer,
Mercato Metropolitano

As Chief Executive Dreamer of Mercato Metropolitano, Andrea Rasca has been working in the food and beverage industry for the past 26 years, introducing Italian brands to the international arena as a food diplomat. Andrea’s wealth of experience and passion for the food industry led him to set up the open-air urban market and the first „Mercato Metropolitano“ in Milan during the EXPO 2015. Its overwhelming success led to the opening of London’s first sustainable community market in Elephant & Castle, which has quickly become the choice destination for discerning food lovers all over the capital, or at least 4 million of them in 2019. Andrea is now on a mission to put real food back into our cities and build stronger communities around his markets. Previously, Andrea was VP of Eataly, Japan and the founder of a marketing agency specialising in the internationalisation of food, beverage and lifestyle companies. Andrea holds multiple degrees from institutions that range from the Fletcher School of Law and Diplomacy to the University Cattolica of Milan.

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