digital talk:

Let’s go green!

Alternative-protein opportunities and the impact of the EU’s Green Deal on foodservice operations

Wednesday, August, 24 | 2 pm to 3 pm CET

This event will take place in English.

This digital talk is presented to you by:


Striving to make Europe the first climate-neutral continent, the European Union has issued the European Green Deal. Aiming to overcome climate change and environmental degradation, major legislative initiatives are to transform the EU into a resource-efficient and competitive economy while ensuring zero net emissions of greenhouse gases by 2050 along with economic growth decoupled from resource use.

What impact will these initiatives have on restaurant operations?

“A huge one,” says Arnaud Dufour, Secretary General of Serving Europe, Branded Food and Beverage Service Chains Association.

In this Digital Talk, he will give a general overview of the EU’s Green Deal and Farm to Fork Strategy and lay out which future initiatives will be critical for the restaurant industry and how foodservice operations should prepare for them.


With regard to more sustainable operations, but also in view of growing guest demand, restaurateurs are increasingly looking at alternative proteins. The Good Food Institute (gfi) is a nonprofit working internationally with businesses, policy makers, scientists and researchers to create a world where alternative proteins are no longer alternative.

„The possibilities of alternative proteins go far beyond plant-based burgers,“ says Carlotte Lucas, Corporate Engagement Manager at the gfi.

In her presentation, she will share insights into what consumers – both vegans and flexitarians – are missing on menus and what it takes in terms of marketing and messaging to drive sales and consumer acceptance of animal-free products.

Sie erfahren im Digital Talk:

  • Wie verankert man Nachhaltigkeit in seiner Strategie?
  • Wie behält man die Anforderungen der Gen Z für sich im Blick?
  • Wie sieht eine konsequente Umsetzung in der Unternehmens- und Markenstrategie aus?
  • Wie schafft man Kaufanreize für die jüngere Zielgruppe?


Look forward to the following speakers

Carlotte Lucas

Carlotte Lucas

Corporate Engagement Manager, The Good Food Institute Europe

Carlotte Lucas is based in Amsterdam, where she supports the food industry in its efforts to make plant-based meat alternatives available across Europe and prepares the industry for the arrival of cultivated meat. She is in charge of corporate commitment at The Good Food Institute Europe and establishes contacts with companies and investors throughout Europe to drive investments and innovations in sustainable proteins. Before joining The Good Food Institute Europe, she worked as a change management consultant for Deloitte, where she advised companies and stakeholders on big restructuring programmes.


Arnaud Dufour

Arnaud Dufour

Secretary General, Serving Europe

Arnaud is a public affairs professional who has been the main coordinator of Serving Europe, the branded food and beverage service chains association, since February 2018. He was then officially appointed as the Secretary General of the Association in June 2021. In this role, Arnaud advises branded chains on future EU regulatory changes and ensures their voices are heard in areas that greatly impact the sector such as sustainable food and sourcing, packaging transition, nutrition and diets, etc.

Prior to joining Serving Europe, Arnaud acted as an independent lawyer in the field of commercial litigation.

A Belgian national, Arnaud holds a Masters in private law from the Université Libre de Bruxelles.

Moderation: Katrin Wißmann

Moderation: Katrin Wißmann

Redaktion, dfv Hotel- und Gastro-Medien

Register now

We look forward to welcoming you!

Good To Know

Important information about your digital participation

After your registration you will receive your registration confirmation and a link for your calendar entry. You will receive the login details in good time before the start of the Digital Talk.

Educational Partners

The live event related to the digital talk:

You want to attend the European Foodservice Summit on 20.-22. September 2022 in Zurich – you can find more information here.

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Your contact persons

If you have any questions, please do not hesitate to contact us.


Sarah Sternberger
+49 69 7595 3039


Marie Hartmann
+49 69 7595 3028