digital talk:

From Rewards to Responsibility

Loyalty and ESG in Restaurant Operations

August 30th, 2023

11.00 am  – 11.45 am CET

This event will take place in English.

Ecological Social Governance and successful loyalty management are both critical drivers of restaurant progress. At the Digital Summit Talk on August 30th, 2023, we speak with Big Mamma and Sticks ‘n’ Sushi, two major European restaurant companies that have already dealt intensively with these issues and share their first-hand experiences, insider insights, and learnings with you:

How to become a B-Corp

Join Florent Lunel for an insightful talk on Big Mamma’s journey towards achieving the prestigious B-Corp Label*, and the impactful changes it brought to their business practices.

His talk will cover the following key points:

  • What is the B-Corp label and its importance to the company.
  • Steps taken to obtain B-Corp certification and current efforts to maintain it.
  • Costs involved and the merits of being a certified B-Corp.

Following the presentation, the audience may join the moderator for a 15-minute Q&A session and ask questions via chat.

*What is the B-Corp Label?

The B-Corp Label is a prestigious certification awarded to companies that meet high standards of social and environmental performance, transparency, and accountability. For restaurant companies, it is a valuable credential as it demonstrates a commitment to sustainability, responsible business practices, and positively impacts their reputation, attracting conscious consumers and socially responsible investors.

Long-term success with loyalty

Sticks ‘n’ Sushi only recently launched a proprietary APP allowing Frequent Fishers (= regular guests) to earn exclusive benefits, tailored preks and much more. In this talk, CEO Andreas Karlsson will unveil the company strategy behind this new proprietary loyalty programme:

  • Discover how the programme intends to enhance the guest experience.
  • Learn why Sticks ‘n’ Sushi decided to develop their own programme instead of relying on generic white-label options.
  • Explore the significance of keeping your guests within your universe for long-term success.

Don’t miss this chance to gain valuable insights from a leading experts in the restaurant business. Secure your spot now.

This Digital Talk will be moderated by Katrin Wissmann, Executive Editor, european foodservice media.


Look forward to the following speakers

Andreas Karlsson

Andreas Karlsson

CEO Sticks ‘n’ Sushi

The CEO of Sticks ’n‘ Sushi, Andreas is an experienced hospitality professional who previously worked at Wagamama from 1995 to 2010, gradually rising from restaurant general manager to director of international licensing. Joining Sticks ’n‘ Sushi as the operations director in 2011, Andreas assumed the role of CEO in September 2019. He has played a key role in the group’s expansion and success, with the group counting 26 restaurants in Copenhagen, London, and Berlin today. Andreas remains dedicated to propelling Sticks ’n‘ Sushi’s achievements in both established and emerging markets. Recently, the company launched a loyalty programme aimed at driving its continued success and fostering strong relationships with its loyal guests.

Florent Lunel

Florent Lunel

F&B Director, Big Mamma

Florent Lunel joined Big Mamma as Food&Beverages Director four years ago. Passionate about food, he pays great attention to the quality of the product sourcing within the group, always thinking of new ways to create high standard recipes. Big Mamma Group counts 23 trattorias in France, England, Spain and Germany including La Felicità (biggest Food Market in Europe). Certified B-Corp, each location has very strong objectives in terms of social and environmental responsibility. Florent ensures with his team to serve the best food & beverage, sustainably bought with ingredients sourced from local or Italian producers, primarily directly, always unprocessed and in season.

Katrin Wissmann

Katrin Wissmann

Executive Editor, european foodservice media

Katrin Wissmann is the Executive Editor of european foodservice media and a long-standing editor of the German B-2-2 journal foodservice. She studied journalism and American Studies in Mainz (Germany), Pamplona (Spain) and in Middlebury, VT, (USA). After gaining initial professional experience in print, radio and television, she joined the editorial teams of foodservice and foodservice Europe & Middle East in 2006. Before her current position, which includes content planning and speaker coordination of the European Foodservice Summit, Katrin was Executive Editor of the international trade journal foodservice Europe & Middle East.

Register now

We look forward to welcoming you!

Good To Know

Important information about your digital participation

After your registration you will receive your registration confirmation and a link for your calendar entry. You will receive the login details in good time before the start of the Digital Talk.

The live event related to the digital talk:

Europe’s No.1 Conference for the Restaurant Industry, 19 – 21 September 2023


performed by

Your contact persons


Sarah Sternberger
+49 69 7595 3039


Marie Hartmann
+49 69 7595 3028

Marketing & Social Media

Sina Goy
+49 69 7595 1904