{"id":6166,"date":"2026-07-21T11:21:50","date_gmt":"2026-07-21T09:21:50","guid":{"rendered":"https:\/\/dfvcg-events.de\/tw-strategy-summit\/?post_type=portfolio&#038;p=6166"},"modified":"2026-07-21T11:22:00","modified_gmt":"2026-07-21T09:22:00","slug":"bernd-hake","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/tw-strategy-summit\/vortragend\/bernd-hake\/","title":{"rendered":"Bernd Hake"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-676f3ed4420f2c40c202d201fc1a3016 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  header-farbe avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6166'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaw8fp3w-7abec7005f3d3d9a282c8c8a7973d7b7\">\n#top .av-special-heading.av-kaw8fp3w-7abec7005f3d3d9a282c8c8a7973d7b7{\npadding-bottom:0;\n}\nbody .av-special-heading.av-kaw8fp3w-7abec7005f3d3d9a282c8c8a7973d7b7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaw8fp3w-7abec7005f3d3d9a282c8c8a7973d7b7 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaw8fp3w-7abec7005f3d3d9a282c8c8a7973d7b7 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>TW Strategy Summit<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Vortragende<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  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.heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kfz5llsv-9e5e2d8d3b9dd5b09f4f96e299fa7937 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kfz5llsv-9e5e2d8d3b9dd5b09f4f96e299fa7937 av-special-heading-h2 blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Bernd Hake<\/h2><div class='av-subheading av-subheading_below'><p>CEO<br \/>\nwoom<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mrug2eko-76f9c9e9f8c755b15cc04b76024fc9fd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"TextRun SCXW189177954 BCX8\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW189177954 BCX8\">Bernd Hake ist ein international erfahrener Manager mit jahrzehntelanger Expertise in der Sport-, Lifestyle- und Fashion-Branche. <\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW189177954 BCX8\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW189177954 BCX8\">Nach \u00fcber 20 Jahren in verschiedenen F\u00fchrungspositionen bei Hugo Boss wechselte er 2022 zu\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW189177954 BCX8\">Red<\/span><span class=\"NormalTextRun SCXW189177954 BCX8\">\u00a0Bull, wo er als CEO Global Consumer Products die Bereiche AlphaTauri, Energy Wear sowie das globale Lizenzgesch\u00e4ft\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW189177954 BCX8\">verantwortete. Seine<\/span><span class=\"NormalTextRun SCXW189177954 BCX8\"> Karriere bei Hugo Boss begann Hake 1997. Dort \u00fcbernahm er zahlreiche internationale F\u00fchrungsrollen, unter anderem als Managing <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW189177954 BCX8\">Director<\/span><span class=\"NormalTextRun SCXW189177954 BCX8\">\u00a0f\u00fcr Gro\u00dfbritannien und Irland sowie als Senior\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW189177954 BCX8\">Vice<\/span><span class=\"NormalTextRun SCXW189177954 BCX8\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW189177954 BCX8\">President<\/span><span class=\"NormalTextRun SCXW189177954 BCX8\">\u00a0EMEA (Europa, Naher Osten, Afrika). 2016 wurde er in den Vorstand berufen und verantwortete die Bereiche konzerneigener Einzelhandel, Gro\u00dfhandel und Global Merchandising. In dieser Funktion trieb er die globale Vertriebsstrategie und die Transformation des Unternehmens zum Omnichannel-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW189177954 BCX8\">Retailer<\/span><span class=\"NormalTextRun SCXW189177954 BCX8\">\u00a0ma\u00dfgeblich voran.\u202f<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW189177954 BCX8\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW189177954 BCX8\">Im Oktober 2024 \u00fcbernahm Bernd Hake die Gesch\u00e4ftsf\u00fchrung von\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW189177954 BCX8\">woom<\/span><span class=\"NormalTextRun SCXW189177954 BCX8\">, dem global f\u00fchrenden Pionier f\u00fcr hochwertige Kinder- und Jugendfahrr\u00e4der. In seiner Keynote gibt er Einblicke, wie starke Marken aufgebaut werden, internationale Skalierung gelingt und erfolgreiche Transformationen in der Praxis umgesetzt werden.<\/span><\/span><span class=\"EOP Selected SCXW189177954 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>woom<\/p>\n","protected":false},"author":24,"featured_media":6167,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[69],"class_list":["post-6166","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vortragende: Bernd Hake | TW Strategy Summit<\/title>\n<meta name=\"description\" content=\"TW Strategy Summit | Begr\u00fc\u00dfen Sie auf der B\u00fchne: Bernd Hake\" 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