{"id":6148,"date":"2026-07-15T12:27:37","date_gmt":"2026-07-15T10:27:37","guid":{"rendered":"https:\/\/dfvcg-events.de\/tw-strategy-summit\/?post_type=portfolio&#038;p=6148"},"modified":"2026-07-15T12:27:37","modified_gmt":"2026-07-15T10:27:37","slug":"jan-woelk","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/tw-strategy-summit\/vortragend\/jan-woelk\/","title":{"rendered":"Jan W\u00f6lk"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-676f3ed4420f2c40c202d201fc1a3016 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  header-farbe avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6148'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaw8fp3w-7abec7005f3d3d9a282c8c8a7973d7b7\">\n#top .av-special-heading.av-kaw8fp3w-7abec7005f3d3d9a282c8c8a7973d7b7{\npadding-bottom:0;\n}\nbody .av-special-heading.av-kaw8fp3w-7abec7005f3d3d9a282c8c8a7973d7b7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaw8fp3w-7abec7005f3d3d9a282c8c8a7973d7b7 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaw8fp3w-7abec7005f3d3d9a282c8c8a7973d7b7 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>TW Strategy Summit<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Vortragende<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  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.heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kfz5llsv-b6fc4d9e73a8a836bd63ea05555c1e6f .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kfz5llsv-b6fc4d9e73a8a836bd63ea05555c1e6f av-special-heading-h2 blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jan W\u00f6lk<\/h2><div class='av-subheading av-subheading_below'><p>Senior SEO Manager<br \/>\nOTTO<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mrlxrsnd-cb2357d733e857a0c4c4b4703c8fe47b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"TextRun SCXW171493928 BCX8\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW171493928 BCX8\">Als SEO-Experte tr\u00e4gt Jan W\u00f6lk seit \u00fcber 12 Jahren dazu bei, OTTO maximale Sichtbarkeit in Suchmaschinen zu verschaffen. Heute geht die Verantwortung des studierten Medieninformatikers jedoch weit \u00fcber die blo\u00dfe Auffindbarkeit in Google und Co. hinaus: Im AI Commerce m\u00fcssen Daten f\u00fcr externe KI-Modelle aufbereitet und neue Schnittstellen geschaffen werden. Durch gezielte Generative Engine\u00a0<\/span><span class=\"NormalTextRun SCXW171493928 BCX8\">Optimization<\/span><span class=\"NormalTextRun SCXW171493928 BCX8\">\u00a0(GEO) sorgt der 37-J\u00e4hrige mit seinem Team daf\u00fcr, dass der gr\u00f6\u00dfte deutsche Onlineshop auch von LLMs als Kaufst\u00e4tte bevorzugt empfohlen wird. Wie Unternehmen diese Erkenntnisse f\u00fcr ihre eigene Sichtbarkeit nutzen k\u00f6nnen, verr\u00e4t er in seinem Vortrag.\u202f<\/span><\/span><span class=\"EOP Selected SCXW171493928 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OTTO<\/p>\n","protected":false},"author":24,"featured_media":6149,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[69],"class_list":["post-6148","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vortragende: Jan W\u00f6lk | TW Strategy Summit<\/title>\n<meta name=\"description\" content=\"TW Strategy Summit | Begr\u00fc\u00dfen Sie auf der B\u00fchne: Jan W\u00f6lk\" \/>\n<meta name=\"robots\" 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