{"id":240,"date":"2020-03-20T00:18:11","date_gmt":"2020-03-19T23:18:11","guid":{"rendered":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/?page_id=240"},"modified":"2025-10-20T12:48:43","modified_gmt":"2025-10-20T10:48:43","slug":"programm","status":"publish","type":"page","link":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/programm\/","title":{"rendered":"Programm"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-676f3ed4420f2c40c202d201fc1a3016 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  header-farbe avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kki429qg-868b056014656d7768fd191200643a51\">\n#top .av-special-heading.av-kki429qg-868b056014656d7768fd191200643a51{\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-kki429qg-868b056014656d7768fd191200643a51 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kki429qg-868b056014656d7768fd191200643a51 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kki429qg-868b056014656d7768fd191200643a51 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kki429qg-868b056014656d7768fd191200643a51 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>TW Brand Management Summit<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-6mdz4-41566d81d2f2652260d5ed92166abe89 av_one_full  avia-builder-el-2  el_after_av_section  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mecsdy1a-7cf883d0f356a5c677ebb50406079bcc\">\n#top .av-special-heading.av-mecsdy1a-7cf883d0f356a5c677ebb50406079bcc{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-mecsdy1a-7cf883d0f356a5c677ebb50406079bcc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mecsdy1a-7cf883d0f356a5c677ebb50406079bcc .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-mecsdy1a-7cf883d0f356a5c677ebb50406079bcc av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-3  el_before_av_table  avia-builder-el-first  av-linked-heading'><div class='av-subheading av-subheading_above'><p>Place to be Forty Four | 9. Etage | D\u00fcsseldorf<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Mittwoch, 22. Oktober 2025<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div class='avia-data-table-wrap av-27k8r0-fbbd7eeda5571813cd9adfe81f10ca5f avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-4  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'>8:30<\/th><td class=''><strong>WELCOME &amp; NETWORKING<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9:30<\/th><td class=''><strong>OPENING<\/strong><\/td><td class=''><b>Bettina Billerbeck<\/b>, Chefredakteurin, Textilwirtschaft<br \/>\n<b>Silke Emig<\/b>, stellvertretende Chefredakteurin, TextilWirtschaft<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>FOKUS I<\/strong><br \/>\n<b>Abenteuer Re-Branding: Wie viel Ver\u00e4nderung h\u00e4lt eine Marke aus?<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>09:40<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\nRe-Branding im Wandel der Generationen &#8211; OLYMP&#8217;s Strategie f\u00fcr morgen<\/p>\n<p><\/td><td class=''><b>Heiko Ihben<\/b>, Chief Brand Officer und Chief Procurement Officer, OLYMP<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:05<\/th><td class=''><strong>IMPULS<\/strong><br \/>\nMehr als nur ein Logo &#8211; wie Muecke zur Marke wird<br \/>\n<\/td><td class=''><b>Felix Schmuck<\/b>, Chief Product Officer, Muecke<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:25<\/th><td class=''><strong>IMPULS<\/strong><br \/>\nReset oder Risiko? Chancen und Grenzen einer neuen Brandstrategy<\/td><td class=''><b>Patrick Stupp<\/b>, Gr\u00fcnder &amp; Owner, Rich &amp; Royal<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.40<\/th><td class=''><strong>IMPULS<\/strong><br \/>\nWurzeln wahren \u2013 Marke wandeln. Re-Branding TONI: Zwischen Heritage und Aufbruch<br \/>\n<\/td><td class=''><b>Oliver Keeb<\/b>, Gesch\u00e4ftsf\u00fchrer, TONI <\/td><\/tr><tr class=''><th class='avia-desc-col'>10:55<\/th><td class=''><strong> TALK<\/strong><br \/>\nKraftakt Re-Branding in der Industrie<br \/>\n<\/td><td class=''><b>Patrick Stupp<\/b>, Gesch\u00e4ftsf\u00fchrer, RICHROYAL<br \/>\n<b>Oliver Keeb<\/b>, Gesch\u00e4ftsf\u00fchrer, TONI <\/td><\/tr><tr class=''><th class='avia-desc-col'>11:10<\/th><td class=''><strong> IMPULS<\/strong><br \/>\nMeet our customer: Gabors Transformation zur Brand Driven Company<\/td><td class=''><b>Sascha Negele<\/b>, Vorstand, Gabor Shoes<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>FOKUS II<\/strong><br \/>\n<b>Haltung im Marketing: Gute PR oder ein echter Verkaufsf\u00f6rderer?<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:30<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\nStarke Marken brauchen starke Menschen. Wenn Arbeit mehr ist als ein Job<br \/>\n<\/td><td class=''><b>Silke Walz<\/b>, Director HR &amp; Central Services, Marc O&#8217;Polo<br \/>\n<b>Lisa Bauer<\/b>, Corporate Communications, Marc O&#8217;Polo<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:55<\/th><td class=''><strong>VORTRAG<\/strong><br \/>\nIst Nachhaltigkeit tot? Wie man als nachhaltige Marken in Zeiten des steigenden Hedonismus seine Community erreicht?<\/td><td class=''><b>Anna Breidt<\/b>, CEO &amp; Co-Founder bei OYESS Beauty GmbH<br \/>\n<b>Nadja King<\/b>, CEO &amp; Co-Founder bei OYESS Beauty GmbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:15<\/th><td class=''><strong>LUNCH &amp; NETWORKING<\/strong><br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>FOKUS III<\/strong><br \/>\n<b>The Magic of Collaboration: Wie etablierte Marken f\u00fcr neue Zielgruppen relevant werden<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13:05<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\nDas Comeback von BOSS<\/td><td class=''><b>Christopher K\u00f6rber<\/b>, Managing Director HUGO BOSS Ticino \/ Senior Vice President Ticino Business Units &amp; Global Licensing<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:45<\/th><td class=''><strong>TALK<\/strong><br \/>\nGuess Jeans x BVB<\/td><td class=''><b>Benedikt Scholz<\/b>, Direktor Internationalisierung &amp; Commercial Partnerships und Gesch\u00e4ftsf\u00fchrer BVB Fu\u00dfballakademie GmbH<br \/>\n<b>Patrick Owomoyela<\/b>, Ex-Nationalspieler<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:05<\/th><td class=''><strong>IMPULS<\/strong><br \/>\nTHE MAGIC FORMULA: AI as a Game Changer in Fashion Retail<br \/>\n<\/td><td class=''><b>Tewe Maas<\/b>, Director Brand &amp; Creative, Peek &amp; Cloppenburg<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:25<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nTurning entertainment into engagement at every touchpoint with Crocs<br \/>\n<\/td><td class=''><b>Guido Colaris<\/b>, Head of Partner Consultancy Modern &amp; Kids, ZMS<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:45<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nMehr als Daten: Psychografie als Schl\u00fcssel zu kreativer Relevanz<br \/>\n<\/td><td class=''><b>Louise Leitsch<\/b>, Director Research bei Appinio<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:10<\/th><td class=''><strong>COFFEE &amp; NETWORKING<\/strong><br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>FOKUS IV<\/strong><br \/>\n<b>Community Building digital: Von Social Media Marketing bis \u201eNetflixisierung\u201c<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>15:35<\/th><td class=''><strong>IMPULS<\/strong><br \/>\nLifestyle als DNA: Was Marken unverwechselbar macht<\/td><td class=''><b>Franziska Ebisch<\/b>, Co-Founderin, Another Cotton Lab<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>FOKUS V<\/strong><br \/>\n<b>Kraftakt D2C: Chancen und Herausforderungen<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>15:55<\/th><td class=''><strong>TALK<\/strong><br \/>\nDigitale Community: Wie Marken Fans zu Botschafter:innen machen<\/td><td class=''><b>Christian Villwock<\/b>, Gesch\u00e4ftsf\u00fchrer, Anita Hass Ladneri<\/td><\/tr><tr class=''><th class='avia-desc-col'>16:15<\/th><td class=''><strong>TALK<\/strong><br \/>\nLoyalit\u00e4t online gestalten &#8211; Insights von BEN AND<br \/>\n<\/td><td class=''><b>Ben Botas<\/b>, Gr\u00fcnder &amp; CEO, BEN AND GmbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>16:35<\/th><td class=''><strong>RECAP &amp; CLOSING<\/strong><br \/>\n<\/td><td class=''><b>Bettina Billerbeck<\/b>, Chefredakteurin, Textilwirtschaft<br \/>\n<b>Silke Emig<\/b>, stellvertretende Chefredakteurin, TextilWirtschaft<\/td><\/tr><tr class=''><th class='avia-desc-col'>16:40<\/th><td class=''><strong>ENDE DER VERANSTALTUNG<\/strong><br \/>\n<\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: '8:30'; } <\/style><\/p><\/div><div  class='flex_column av-15nmao-450d33ed52c2342ed68286fc45021f0a av_one_full  avia-builder-el-5  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mecrtz7w-de993df7d3f8b067a581c551b66e4ee8\">\n#top .av-special-heading.av-mecrtz7w-de993df7d3f8b067a581c551b66e4ee8{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-mecrtz7w-de993df7d3f8b067a581c551b66e4ee8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mecrtz7w-de993df7d3f8b067a581c551b66e4ee8 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-mecrtz7w-de993df7d3f8b067a581c551b66e4ee8 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-6  el_before_av_iconlist  avia-builder-el-first  av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Das sind die Fokusthemen:<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='avia-icon-list-container av-mecru5ge-1ab9f9d160a8ea49505f97d4752ee72d  avia-builder-el-7  el_after_av_heading  avia-builder-el-last  av-desktop-hide av-medium-hide av-small-hide av-mini-hide'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-mecru5ge-1ab9f9d160a8ea49505f97d4752ee72d avia-iconlist-animate'>\n<li><div class='iconlist_icon av-x8220-8f2d564fc77739fe2333fcaae21c64c1 avia-font-svg_entypo-fontello avia-svg-icon avia-font-svg_entypo-fontello'><span class='av-icon-char' data-av_svg_icon='check' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"32\" viewBox=\"0 0 21 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Check<\/title>\n<desc id='av-svg-desc-1'>Check<\/desc>\n<path d=\"M7.968 27.2q-1.088 0-1.792-0.896l-5.76-7.552q-0.512-0.768-0.384-1.664t0.832-1.472 1.632-0.448 1.504 0.896l3.776 4.928 9.472-15.168q0.512-0.768 1.376-0.96t1.696 0.256q0.768 0.512 0.96 1.376t-0.256 1.696l-11.2 17.92q-0.64 1.024-1.792 1.024z\"><\/path>\n<\/svg><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Abenteuer Re-Branding: Wie viel Ver\u00e4nderung h\u00e4lt eine Marke aus?\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Abenteuer Re-Branding: Wie viel Ver\u00e4nderung h\u00e4lt eine Marke aus?<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-qf3ds-3a9e7a8f6fef5ae0b5f40554aed2c4c2 avia-font-svg_entypo-fontello avia-svg-icon avia-font-svg_entypo-fontello'><span class='av-icon-char' data-av_svg_icon='check' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"32\" viewBox=\"0 0 21 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Check<\/title>\n<desc id='av-svg-desc-2'>Check<\/desc>\n<path d=\"M7.968 27.2q-1.088 0-1.792-0.896l-5.76-7.552q-0.512-0.768-0.384-1.664t0.832-1.472 1.632-0.448 1.504 0.896l3.776 4.928 9.472-15.168q0.512-0.768 1.376-0.96t1.696 0.256q0.768 0.512 0.96 1.376t-0.256 1.696l-11.2 17.92q-0.64 1.024-1.792 1.024z\"><\/path>\n<\/svg><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Haltung im Marketing: Gute PR oder ein echter Verkaufsf\u00f6rderer?\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Haltung im Marketing: Gute PR oder ein echter Verkaufsf\u00f6rderer?<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-jk13c-27b33c9dfdddae24d374ed924abe378b avia-font-svg_entypo-fontello avia-svg-icon avia-font-svg_entypo-fontello'><span class='av-icon-char' data-av_svg_icon='check' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"32\" viewBox=\"0 0 21 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-3' aria-describedby='av-svg-desc-3' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-3'>Check<\/title>\n<desc id='av-svg-desc-3'>Check<\/desc>\n<path d=\"M7.968 27.2q-1.088 0-1.792-0.896l-5.76-7.552q-0.512-0.768-0.384-1.664t0.832-1.472 1.632-0.448 1.504 0.896l3.776 4.928 9.472-15.168q0.512-0.768 1.376-0.96t1.696 0.256q0.768 0.512 0.96 1.376t-0.256 1.696l-11.2 17.92q-0.64 1.024-1.792 1.024z\"><\/path>\n<\/svg><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: The Magic of Collaboration: Wie etablierte Marken f\u00fcr neue Zielgruppen relevant werden\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >The Magic of Collaboration: Wie etablierte Marken f\u00fcr neue Zielgruppen relevant werden<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-fgob4-54a27da60a85fbc60e66e63b347ab0fb avia-font-svg_entypo-fontello avia-svg-icon avia-font-svg_entypo-fontello'><span class='av-icon-char' data-av_svg_icon='check' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"32\" viewBox=\"0 0 21 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-4' aria-describedby='av-svg-desc-4' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-4'>Check<\/title>\n<desc id='av-svg-desc-4'>Check<\/desc>\n<path d=\"M7.968 27.2q-1.088 0-1.792-0.896l-5.76-7.552q-0.512-0.768-0.384-1.664t0.832-1.472 1.632-0.448 1.504 0.896l3.776 4.928 9.472-15.168q0.512-0.768 1.376-0.96t1.696 0.256q0.768 0.512 0.96 1.376t-0.256 1.696l-11.2 17.92q-0.64 1.024-1.792 1.024z\"><\/path>\n<\/svg><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Community Building digital: Von Social Media Marketing bis \u201eNetflixisierung\u201c\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Community Building digital: Von Social Media Marketing bis \u201eNetflixisierung\u201c<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-9vudc-bcb881c0519f3d1d270bd0751404317e avia-font-svg_entypo-fontello avia-svg-icon avia-font-svg_entypo-fontello'><span class='av-icon-char' data-av_svg_icon='check' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"32\" viewBox=\"0 0 21 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-5' aria-describedby='av-svg-desc-5' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-5'>Check<\/title>\n<desc id='av-svg-desc-5'>Check<\/desc>\n<path d=\"M7.968 27.2q-1.088 0-1.792-0.896l-5.76-7.552q-0.512-0.768-0.384-1.664t0.832-1.472 1.632-0.448 1.504 0.896l3.776 4.928 9.472-15.168q0.512-0.768 1.376-0.96t1.696 0.256q0.768 0.512 0.96 1.376t-0.256 1.696l-11.2 17.92q-0.64 1.024-1.792 1.024z\"><\/path>\n<\/svg><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: Kraftakt D2C: Chancen und Herausforderungen\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Kraftakt D2C: Chancen und Herausforderungen<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-240","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programm | TW Brand Management Summit<\/title>\n<meta name=\"description\" content=\"Als Teilnehmer:in des Brand Management Summit erwarten Sie die wichtigsten Themen, Innovationen und Highlights der Branche. Hier geht es zum Programm!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/programm\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programm | TW Brand Management Summit\" \/>\n<meta property=\"og:description\" content=\"Als Teilnehmer:in des Brand Management Summit erwarten Sie die wichtigsten Themen, Innovationen und Highlights der Branche. Hier geht es zum Programm!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/programm\/\" \/>\n<meta property=\"og:site_name\" content=\"TW Brand Management Summit\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-20T10:48:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/wp-content\/uploads\/sites\/64\/2025\/04\/TW-Brand-Management-2025-Teaser-02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/tw-brand-management-summit\\\/programm\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/tw-brand-management-summit\\\/programm\\\/\",\"name\":\"Programm | TW Brand Management Summit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/tw-brand-management-summit\\\/#website\"},\"datePublished\":\"2020-03-19T23:18:11+00:00\",\"dateModified\":\"2025-10-20T10:48:43+00:00\",\"description\":\"Als Teilnehmer:in des Brand Management Summit erwarten Sie die wichtigsten Themen, Innovationen und Highlights der Branche. Hier geht es zum Programm!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/tw-brand-management-summit\\\/programm\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dfvcg-events.de\\\/tw-brand-management-summit\\\/programm\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/tw-brand-management-summit\\\/programm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/dfvcg-events.de\\\/tw-brand-management-summit\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/tw-brand-management-summit\\\/#website\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/tw-brand-management-summit\\\/\",\"name\":\"TW Brand Management Summit\",\"description\":\"Fachkongress f\u00fcr CMO\u2019s, Markenverantwortliche und Entscheider:innen im Modehandel und\",\"publisher\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/tw-brand-management-summit\\\/#organization\"},\"alternateName\":\"dfv Conference Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dfvcg-events.de\\\/tw-brand-management-summit\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/tw-brand-management-summit\\\/#organization\",\"name\":\"TW Brand Management Summit\",\"alternateName\":\"dfv Conference Group (dfvcg)\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/tw-brand-management-summit\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/tw-brand-management-summit\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/tw-brand-management-summit\\\/wp-content\\\/uploads\\\/sites\\\/64\\\/2025\\\/04\\\/TW-Brand-Management-2025-Teaser-800px.jpg\",\"contentUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/tw-brand-management-summit\\\/wp-content\\\/uploads\\\/sites\\\/64\\\/2025\\\/04\\\/TW-Brand-Management-2025-Teaser-800px.jpg\",\"width\":800,\"height\":800,\"caption\":\"TW Brand Management Summit\"},\"image\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/tw-brand-management-summit\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Programm | TW Brand Management Summit","description":"Als Teilnehmer:in des Brand Management Summit erwarten Sie die wichtigsten Themen, Innovationen und Highlights der Branche. Hier geht es zum Programm!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/programm\/","og_locale":"de_DE","og_type":"article","og_title":"Programm | TW Brand Management Summit","og_description":"Als Teilnehmer:in des Brand Management Summit erwarten Sie die wichtigsten Themen, Innovationen und Highlights der Branche. Hier geht es zum Programm!","og_url":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/programm\/","og_site_name":"TW Brand Management Summit","article_modified_time":"2025-10-20T10:48:43+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/wp-content\/uploads\/sites\/64\/2025\/04\/TW-Brand-Management-2025-Teaser-02.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/programm\/","url":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/programm\/","name":"Programm | TW Brand Management Summit","isPartOf":{"@id":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/#website"},"datePublished":"2020-03-19T23:18:11+00:00","dateModified":"2025-10-20T10:48:43+00:00","description":"Als Teilnehmer:in des Brand Management Summit erwarten Sie die wichtigsten Themen, Innovationen und Highlights der Branche. Hier geht es zum Programm!","breadcrumb":{"@id":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/programm\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dfvcg-events.de\/tw-brand-management-summit\/programm\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/programm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/"},{"@type":"ListItem","position":2,"name":"Programm"}]},{"@type":"WebSite","@id":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/#website","url":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/","name":"TW Brand Management Summit","description":"Fachkongress f\u00fcr CMO\u2019s, Markenverantwortliche und Entscheider:innen im Modehandel und","publisher":{"@id":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/#organization"},"alternateName":"dfv Conference Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/#organization","name":"TW Brand Management Summit","alternateName":"dfv Conference Group (dfvcg)","url":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/#\/schema\/logo\/image\/","url":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/wp-content\/uploads\/sites\/64\/2025\/04\/TW-Brand-Management-2025-Teaser-800px.jpg","contentUrl":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/wp-content\/uploads\/sites\/64\/2025\/04\/TW-Brand-Management-2025-Teaser-800px.jpg","width":800,"height":800,"caption":"TW Brand Management Summit"},"image":{"@id":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/wp-json\/wp\/v2\/pages\/240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/wp-json\/wp\/v2\/comments?post=240"}],"version-history":[{"count":45,"href":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/wp-json\/wp\/v2\/pages\/240\/revisions"}],"predecessor-version":[{"id":1772,"href":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/wp-json\/wp\/v2\/pages\/240\/revisions\/1772"}],"wp:attachment":[{"href":"https:\/\/dfvcg-events.de\/tw-brand-management-summit\/wp-json\/wp\/v2\/media?parent=240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}