{"id":3102,"date":"2022-11-30T16:11:48","date_gmt":"2022-11-30T15:11:48","guid":{"rendered":"https:\/\/dfvcg-events.de\/digital-fashion-summit\/?page_id=3102"},"modified":"2025-04-09T15:55:43","modified_gmt":"2025-04-09T13:55:43","slug":"programm","status":"publish","type":"page","link":"https:\/\/dfvcg-events.de\/tech-summit\/programm\/","title":{"rendered":"Programm 2025"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k66crwof-7a78d7086b0205a9e64751ef229f1f38 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  header-verlauf avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3102'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kkfllnbb-a31a26799808fcd3c294e49f4e444871\">\n#top .av-special-heading.av-kkfllnbb-a31a26799808fcd3c294e49f4e444871{\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-kkfllnbb-a31a26799808fcd3c294e49f4e444871 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kkfllnbb-a31a26799808fcd3c294e49f4e444871 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kkfllnbb-a31a26799808fcd3c294e49f4e444871 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kkfllnbb-a31a26799808fcd3c294e49f4e444871 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>TW Tech Summit<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-8rcpa-cd678cca3dd040b860b2bd5713752c92 main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3102'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2w44y6-911f29187d7640b6979ff447d208e710\">\n#top .av-special-heading.av-2w44y6-911f29187d7640b6979ff447d208e710{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-2w44y6-911f29187d7640b6979ff447d208e710 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2w44y6-911f29187d7640b6979ff447d208e710 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2w44y6-911f29187d7640b6979ff447d208e710 av-special-heading-h2 blockquote modern-quote  avia-builder-el-3  el_before_av_table  avia-builder-el-first '><div class='av-subheading av-subheading_above'><p>Donnerstag<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >10. April 2025<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-5ooi9q6-ea72b3a67d50a4c1acef6e2d3433a950 avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-4  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>8.30 <\/th><td class=''><strong>REGISTRIERUNG &amp; NETWORKING<br \/>\n<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9.15<\/th><td class=''><strong>Begr\u00fc\u00dfung<\/strong><\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/jelena-faber\/\">Jelena Faber<\/a>, stellvertretende Chefredakteurin, TextilWirtschaft<br \/>\n<a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/tim-doerpmund\/\">Tim D\u00f6rpmund<\/a>, Ressortleiter Digital, TextilWirtschaft<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b>FOKUS I: E-Community: Wie zwischen Einsen und Nullen Magie entsteht<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9.20<\/th><td class=''><strong>VORTRAG<\/strong><br \/>\nE-Commerce kommt aus der Mode: Status und Strategien f\u00fcr 2025ff <\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/marcel-brindoepke\/\">Marcel Brind\u00f6pke<\/a>, Co-Founder, Commerce Advisory Network <\/td><\/tr><tr class=''><th class='avia-desc-col'>9.45<\/th><td class=''><strong>IMPULS<\/strong><br \/>\nVirtual Community im Wandel: Wie eBay die Modewelt vernetzt und inspiriert<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/mandy-krueger\/\">Mandy Kr\u00fcger<\/a>, Head of Fashion, eBay<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.05<\/th><td class=''><strong>10 Fragen an<\/strong><br \/>\nVon D2C zu Wholesale. Eine spektakul\u00e4re Reise<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/alina-zachries\/\">Alina Zachries<\/a>, CEO, Oh April <\/td><\/tr><tr class=''><th class='avia-desc-col'>10.25<\/th><td class=''><strong>PECHA KUCHA &amp; TALK <\/strong><br \/>\nContent-Machine: Wie About You mit Entertainment Kunden bindet<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/julian-jansen\/\">Julian Jansen<\/a>, Director Content Marketing, About you <\/td><\/tr><tr class=''><th class='avia-desc-col'>10.50<\/th><td class=''><strong>NETWORKING-BREAK<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b>FOKUS II: China-Commerce: Was wir von Shein, Temu und TikTok lernen k\u00f6nnen<\/b><br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11.35<\/th><td class=''><strong>VORTRAG<\/strong><br \/>\nMehr als nur kleine Preise! Erfolgreiche Strategien des China-Commerce <\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/Bjoern-ognibeni\/\">Bj\u00f6rn Ognibeni<\/a>, Digital China Experte <\/td><\/tr><tr class=''><th class='avia-desc-col'>12.00<\/th><td class=''><strong>VORTRAG<\/strong><br \/>\nRevolutionizing Fashion: How SHEIN&#8217;s On-Demand Business Model Makes Style Accessible to All<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/peter-pernot-day\/\">Peter Pernot-Day<\/a>, Head of Strategy and Corporate Affairs for North America and Europe, SHEIN Group<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.35<\/th><td class=''><strong>TW-TALK<\/strong><br \/>\nOn-Demand-Production &#8211; Die Zukunft des globalen Handels<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/marieke-franzen\/\">Marieke Franzen<\/a>, CEO, Futurity<br \/>\nim Gespr\u00e4ch mit <a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/jelena-faber\/\">Jelena Faber<\/a>, stellvertretende Chefredakteurin, TextilWirtschaft<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.55<\/th><td class=''><strong>LUNCH-BREAK<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13.45 &#8211; 14.30<\/th><td class=''><strong>DEEP DIVE SESSIONS<\/strong><br \/>\n<a>INTERAKTION. NETWORKING. PRAXIS-TIPPS.<\/a><\/td><td class=''>Die Zahl der Pl\u00e4tze ist limitiert. <strong>Anmeldung<\/strong> zu einer der Deep Dive Sessions bitte per Email an <a>i&#115;&#97;&#x62;&#x65;&#x6c;le&#46;&#99;&#x68;&#x61;&#x6d;a&#121;&#111;&#117;&#x40;&#x64;&#x66;v&#99;&#103;&#x2e;&#x64;&#x65;<\/a><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>SESSION I:<\/strong><br \/>\nDigitaler Produktpass &#8211; Technologische Innovationen f\u00fcr Nachhaltigkeit und Transparenz<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/berit-feskorn\/\">Berit Feskorn<\/a>, Sustainability Consultant, Lufthansa Industry Solutions<br \/>\n<a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/richard-stueck\/\">Richard St\u00fcck<\/a>, Agile Team Lead, Lufthansa Industry Solutions<\/p>\n<p>powered by<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/dfvcg-events.de\/tech-summit\/wp-content\/uploads\/sites\/35\/2025\/01\/LHIND-logo-2-lines-blue-rgb-1.png\" width=\"199\" height=\"300\" \/><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>SESSION II:<\/strong><br \/>\nVon Multichannel zu Unified Commerce: Strategien f\u00fcr den modernen Einzelhandel<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/arik-ruhs\/\">Arik Ruhs<\/a>, Director of Operations, Unzer<br \/>\n<a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/maximilian-seidl\/\">Maximilian Seidl<\/a>, Key Account Manager, Unzer<\/p>\n<p>powered by<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/dfvcg-events.de\/tech-summit\/wp-content\/uploads\/sites\/35\/2025\/01\/Unzer__PrimaryLogo_Raspberry_CMYK.png\" width=\"133\" height=\"200\" \/><\/p>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b>FOKUS III: Operational Excellence: Welche Prozesse pushen den Profit?<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>14.35<\/th><td class=''><strong>IMPULS<\/strong><br \/>\nEin Blick in den Maschinenraum: Effizientes Merchandising<br \/>\nbei Marc O&#8217;Polo<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/patric-spethmann\/\">Dr. Patric Spethmann<\/a>, COO, Marc O&#8217;Polo<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.55<\/th><td class=''><strong>TW-TALK<\/strong><br \/>\nWie Bergzeit mit zirkul\u00e4ren Gesch\u00e4ftsmodellen neue Zielgruppen erschlie\u00dft und Kunden bindet<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/martin-stolzenberger\/\">Martin Stolzenberger<\/a>, CEO, Bergzeit<br \/>\nim Gespr\u00e4ch mit <a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/jelena-faber\/\">Jelena Faber<\/a>, stellvertretende Chefredakteurin, TextilWirtschaft<\/td><\/tr><tr class=''><th class='avia-desc-col'>15.15<\/th><td class=''><strong>NETWORKING-BREAK<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b>FOKUS IV: User Experience: Klickt das gut &#8211; oder kann das weg?<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>15.45<\/th><td class=''><strong>IMPULS<\/strong><br \/>\nUnger Insights: Was funktioniert, was nicht?<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/fabian-haustein\/\">Fabian Haustein<\/a>, CDO, Unger<\/td><\/tr><tr class=''><th class='avia-desc-col'>16.00<\/th><td class=''><strong>IMPULS<\/strong><br \/>\nBock auf Kunde \u2013 Warum Customer Insights mehr sind als nur Zahlen und wie wir wirklich verstehen, was Kunden wollen<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/johannes-altmann\/\">Johannes Altmann<\/a>, Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer, Shoplupe<\/td><\/tr><tr class=''><th class='avia-desc-col'>16.15<\/th><td class=''><strong>IMPULS<\/strong><br \/>\nBest Practices f\u00fcr einen optimierten, digitalen Einzelhandel<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/sebastian-bomm\/\">Sebastian Bomm<\/a>, Director User Experience, Rose Bikes<\/td><\/tr><tr class=''><th class='avia-desc-col'>16.30<\/th><td class=''><strong>Q&amp;A mit den Impulsgebern&lt;\/ strong&gt; <\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/fabian-haustein\/\">Fabian Haustein<\/a>, CDO, Unger<br \/>\n<a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/johannes-altmann\/\">Johannes Altmann<\/a>, Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer, Shoplupe<br \/>\n<a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/sebastian-bomm\/\">Sebastian Bomm<\/a>, Director User Experience, Rose Bikes<br \/>\nModeration: <a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/tim-doerpmund\/\">Tim D\u00f6rpmund<\/a>, Ressortleiter Digital, TextilWirtschaft <\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><b>FOKUS V: Omnichannel-Performance: From Silo to hero<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>16.45<\/th><td class=''><strong>10 Fragen an<\/strong><br \/>\nOnline mehr verkaufen als je zuvor. Der Omnichannel-Manager im Reality-Check<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/ralf-jaacks\/\">Ralf Jaacks<\/a>, CEO Jaacks Fashion GmbH und Co-Founder Cloudstock<\/td><\/tr><tr class=''><th class='avia-desc-col'>17.00<\/th><td class=''><strong>RECAP &amp; CLOSING<\/strong><\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/jelena-faber\/\">Jelena Faber<\/a>, stellvertretende Chefredakteurin, TextilWirtschaft<br \/>\n<a href=\"https:\/\/dfvcg-events.de\/tech-summit\/vortragend\/tim-doerpmund\/\">Tim D\u00f6rpmund<\/a>, Ressortleiter Digital, TextilWirtschaft <\/td><\/tr><tr class=''><th class='avia-desc-col'>17.10<\/th><td class=''><strong>ENDE DER VERANSTALTUNG<\/strong><\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: ''; } <\/style><\/strong><\/p>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3102","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programm: TW Tech Summit | 10. 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