{"id":5960,"date":"2026-08-25T09:57:26","date_gmt":"2026-08-25T07:57:26","guid":{"rendered":"https:\/\/dfvcg-events.de\/sustainability-day\/?post_type=portfolio&#038;p=5960"},"modified":"2026-09-08T11:08:36","modified_gmt":"2026-09-08T09:08:36","slug":"madgalena-schaffrin","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/sustainability-day\/vortragend\/madgalena-schaffrin\/","title":{"rendered":"Madgalena Schaffrin"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-9666fe4db9abbb55e16afcaa46b74565\">\n.flex_column.av-1hpil-9666fe4db9abbb55e16afcaa46b74565{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-9666fe4db9abbb55e16afcaa46b74565 av_one_third  avia-builder-el-0  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-a489116d7f39e4554a38e42525558e1d\">\n.avia-image-container.av-k7z57foz-a489116d7f39e4554a38e42525558e1d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-a489116d7f39e4554a38e42525558e1d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-a489116d7f39e4554a38e42525558e1d av-styling-no-styling avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='avia_image ' src='https:\/\/dfvcg-events.de\/sustainability-day\/wp-content\/uploads\/sites\/33\/2026\/08\/Schaffrin-Magdalena-SCHAFFRIN-Credit-Axl-Jansen.png' alt='' title='Schaffrin-Magdalena-SCHAFFRIN-Credit Axl Jansen'  height=\"800\" width=\"600\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_two_third  avia-builder-el-2  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kocwcing-2a88d180965f938746a284334e3222f7\">\n#top .av-special-heading.av-kocwcing-2a88d180965f938746a284334e3222f7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kocwcing-2a88d180965f938746a284334e3222f7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kocwcing-2a88d180965f938746a284334e3222f7 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kocwcing-2a88d180965f938746a284334e3222f7 av-special-heading-h2 blockquote modern-quote  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Madgalena Schaffrin<\/h2><div class='av-subheading av-subheading_below'><p>Creative Strategist<br \/>\n*SCHAFFRIN<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-a18c0bcded5d1c9d05f50a7123e6837d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Magdalena Schaffrin ist Expertin f\u00fcr Nachhaltigkeit, Innovation und Transformation in der Mode- und Konsumg\u00fcterbranche. Seit \u00fcber 20 Jahren arbeitet sie an der Schnittstelle von Wirtschaft, Politik, Gesellschaft und Design und begleitet Unternehmen bei der Entwicklung zukunftsf\u00e4higer Strategien und glaubw\u00fcrdiger Nachhaltigkeitskommunikation. Als erfahrene Speakerin, Beraterin und Moderatorin besch\u00e4ftigt sie sich intensiv mit der Frage, wie Nachhaltigkeit wirksam, transparent und rechtssicher kommuniziert werden kann. Einen besonderen Schwerpunkt bildet aktuell die EmpCo-Richtlinie (Empowering Consumers for the Green Transition) und ihre Auswirkungen auf Nachhaltigkeitsclaims, Produktkommunikation, Marketing und Markenf\u00fchrung. Sie unterst\u00fctzt Unternehmen dabei, regulatorische Anforderungen zu verstehen und in eine glaubw\u00fcrdige und zukunftsorientierte Kommunikationsstrategie zu \u00fcbersetzen.<\/p>\n<p>Statement:<\/p>\n<p>Mit Greenwashing ist jetzt Schluss \u2013 das ist zumindest das Ziel der EmpCo. Nachhaltigkeit darf nicht l\u00e4nger nur ein Versprechen sein, sondern muss belegbar und glaubw\u00fcrdig kommuniziert werden. Das ist nicht nur eine regulatorische Herausforderung, sondern auch eine Chance, Vertrauen zu Konsument*innen aufzubauen und Nachhaltigkeit zum integralen Bestandteil der Unternehmensstrategie und der Markenwerte zu machen.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>*SCHAFFRIN<\/p>\n","protected":false},"author":12,"featured_media":5961,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[59],"class_list":["post-5960","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referent: Madgalena Schaffrin | TextilWirtschaft Sustainability Day<\/title>\n<meta name=\"description\" content=\"TextilWirtschaft Sustainability Day | Begr\u00fc\u00dfen Sie auf der B\u00fchne: Madgalena Schaffrin\" 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