{"id":4060,"date":"2026-07-08T15:24:02","date_gmt":"2026-07-08T13:24:02","guid":{"rendered":"https:\/\/dfvcg-events.de\/smart-proteins\/?post_type=portfolio&#038;p=4060"},"modified":"2026-08-17T11:20:41","modified_gmt":"2026-08-17T09:20:41","slug":"anna-katharina-kraus","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/smart-proteins\/vortragend\/anna-katharina-kraus\/","title":{"rendered":"Anna Katharina Kraus"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-ba5d951d805ccc387084b7d219eb2b77 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  header-verlauf avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4060'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kav2vwa8-2187fb003c3358a652971984705cb8e0\">\n#top .av-special-heading.av-kav2vwa8-2187fb003c3358a652971984705cb8e0{\npadding-bottom:0;\n}\nbody .av-special-heading.av-kav2vwa8-2187fb003c3358a652971984705cb8e0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kav2vwa8-2187fb003c3358a652971984705cb8e0 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kav2vwa8-2187fb003c3358a652971984705cb8e0 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>Smart Proteins<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Vortragende<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4060'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-9666fe4db9abbb55e16afcaa46b74565\">\n.flex_column.av-1hpil-9666fe4db9abbb55e16afcaa46b74565{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-9666fe4db9abbb55e16afcaa46b74565 av_one_third  avia-builder-el-2  el_after_av_section  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-414faeb66a4db65f4e4781b04c83a442\">\n.avia-image-container.av-k7z57foz-414faeb66a4db65f4e4781b04c83a442 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-414faeb66a4db65f4e4781b04c83a442 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-414faeb66a4db65f4e4781b04c83a442 av-styling-no-styling avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img class='avia_image ' src='https:\/\/dfvcg-events.de\/smart-proteins\/wp-content\/uploads\/sites\/41\/2026\/07\/Kraus-Anna-Katharina-YouGov.png' alt='' title='Kraus-Anna-Katharina-YouGov'  height=\"800\" width=\"600\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_two_third  avia-builder-el-4  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-cb1b6b77a43324145dd54560dd3db16c\">\n#top .av-special-heading.av-kaux4tv8-cb1b6b77a43324145dd54560dd3db16c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-cb1b6b77a43324145dd54560dd3db16c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-cb1b6b77a43324145dd54560dd3db16c .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-cb1b6b77a43324145dd54560dd3db16c av-special-heading-h2 blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Anna Katharina Kraus<\/h2><div class='av-subheading av-subheading_below'><p>Commercial Director Advanced Solutions, YouGov<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-msx0vde7-0aac71c3e0406bfe3137ed6b1c190ccd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Anna Katharina Kraus leitet das Commercial Team Advanced Solutions und verantwortet dort weiterf\u00fchrende strategische Analysen mit besonderem Fokus auf Shopper Insights. Sie verf\u00fcgt \u00fcber langj\u00e4hrige Erfahrung als Speakerin auf renommierten Branchenb\u00fchnen wie dem ECR Tag, LZ Events sowie strategischen YouGov Formaten.<br \/>\nInhaltlich besch\u00e4ftigt sie sich insbesondere mit der Entwicklung des FMCG Markts und den daraus entstehenden Anforderungen an Marken. Ihr Schwerpunkt liegt dabei auf der Shopper-Perspektive und der Frage, wie sich Marken strategisch weiterentwickeln k\u00f6nnen, um nachhaltig erfolgreich zu sein. Als erfahrene Beraterin begleitet sie zahlreiche FMCG Unternehmen in komplexen strategischen Projekten und \u00fcbersetzt Daten, Insights und Markttrends in klare Wachstumsstrategien.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>YouGov<\/p>\n","protected":false},"author":12,"featured_media":4061,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[70,69],"class_list":["post-4060","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-feature-2026","portfolio_entries-referenten-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vortragend: Anna Katharina Kraus | Smart Proteins<\/title>\n<meta name=\"description\" content=\"Smart Proteins | Begr\u00fc\u00dfen Sie auf der B\u00fchne: Anna Katharina Kraus\" \/>\n<meta name=\"robots\" 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