{"id":1336,"date":"2021-02-26T12:51:31","date_gmt":"2021-02-26T11:51:31","guid":{"rendered":"https:\/\/dfvcg-events.de\/zukunft-stadt\/?post_type=portfolio&#038;p=1336"},"modified":"2023-10-09T17:14:32","modified_gmt":"2023-10-09T15:14:32","slug":"boris-hedde","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/smart-city\/vortragend\/boris-hedde\/","title":{"rendered":"Boris Hedde"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-9666fe4db9abbb55e16afcaa46b74565\">\n.flex_column.av-1hpil-9666fe4db9abbb55e16afcaa46b74565{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-9666fe4db9abbb55e16afcaa46b74565 av_one_third  avia-builder-el-0  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-23352f9fa1c52784f0347ab0901eacde\">\n.avia-image-container.av-k7z57foz-23352f9fa1c52784f0347ab0901eacde img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-23352f9fa1c52784f0347ab0901eacde .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-23352f9fa1c52784f0347ab0901eacde av-styling-no-styling avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3651 avia-img-lazy-loading-not-3651 avia_image ' src=\"https:\/\/dfvcg-events.de\/smart-city\/wp-content\/uploads\/sites\/25\/2021\/02\/Hedde_Boris_web.jpg\" alt='Boris Hedde' title='Hedde_Boris_web'  height=\"800\" width=\"600\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_two_third  avia-builder-el-2  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klm8htb0-dfa2f86794ecb46999e261e9da89983a\">\n#top .av-special-heading.av-klm8htb0-dfa2f86794ecb46999e261e9da89983a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-klm8htb0-dfa2f86794ecb46999e261e9da89983a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-klm8htb0-dfa2f86794ecb46999e261e9da89983a .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-klm8htb0-dfa2f86794ecb46999e261e9da89983a av-special-heading-h2 blockquote modern-quote  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Boris Hedde<\/h2><div class='av-subheading av-subheading_below'><p>Gesch\u00e4ftsf\u00fchrer<br \/>\nIFH<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-435a7b625080a259b47a7f9edf2a2327 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-desktop-hide av-medium-hide av-small-hide av-mini-hide avia_textblock'  itemprop=\"text\" ><p>Boris Hedde ist seit Ende 2009 Gesch\u00e4ftsf\u00fchrer des IFH K\u00d6LN. Schwerpunkte seiner t\u00e4glichen Arbeit sind forschungsbasierte Markt und Kundenanalyse sowie Beratung in den Themenfeldern Handel im digitalen Zeitalter und (kommunaler) Strukturwandel. Herr Hedde engagiert sich als Mitglied des Digitalisierungsausschusses des Mittelstands-verbunds ZGV, ist Jurymitglied der F\u00f6rderinitiative \u201eDigitalen und station\u00e4ren Einzelhandel zusammen denken\u201c des<br \/>\nWirtschaftsministeriums NRW, leitete federf\u00fchrend das Projekt Dialogplattform Einzelhandel des Bundeswirtschaftsministeriums, gr\u00fcndete VITAIL \u2013 das Kompetenzforum f\u00fcr Handel und vitale Innenst\u00e4dte, ist einer der Gr\u00fcnder von coadvise, der Genossenschaft unabh\u00e4ngiger Digitalberater und bediente mit dem IFH K\u00f6ln zudem die Initiative Agentur Handel 4.0 und das neue Kompetenzzentrum Handel zur F\u00f6rderung der Digitalisierung im Mittelstand. Zuvor wirkte Herr Hedde fast 10 Jahre in der praxisbezogenen Marktforschung. Bis 2007 war er f\u00fcr das Unternehmen Sport+Markt AG (heute Nielsen Sports) t\u00e4tig. Nach Eins\u00e4tzen in den USA und in Brasilien verantwortete er zuletzt die Gesch\u00e4fte im Schweizer Markt. Danach wechselte er zum internationalen Forschungsanbieter YouGov, wo er als Senior Projekt<br \/>\nManager Branding in den Themen Marke, Marketing und Kommunikation t\u00e4tig war. Boris Hedde ist diplomierter Sportwissenschaftler mit Schwerpunkt<br \/>\n\u00d6konomie sowie Fachreferent f\u00fcr Werbung. In der Freizeit ist der zweifache Familienvater begeisterter Anh\u00e4nger des 1. FC K\u00f6ln.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>IFH<br \/>\nGesch\u00e4ftsf\u00fchrer<\/p>\n","protected":false},"author":12,"featured_media":3651,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[3,4,93],"class_list":["post-1336","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2021","portfolio_entries-referent-2021-feature","portfolio_entries-vortragend-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referent: Boris Hedde - SMART CITY Conference<\/title>\n<meta name=\"description\" content=\"SMART CITY Conference | Begr\u00fc\u00dfen Sie auf der B\u00fchne: Boris Hedde\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfvcg-events.de\/smart-city\/vortragend\/boris-hedde\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Referent: Boris Hedde - 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