{"id":3908,"date":"2026-08-21T09:09:09","date_gmt":"2026-08-21T07:09:09","guid":{"rendered":"https:\/\/dfvcg-events.de\/retail-media-day\/?post_type=portfolio&#038;p=3908"},"modified":"2026-08-21T09:09:09","modified_gmt":"2026-08-21T07:09:09","slug":"lisa-lorenz","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/lisa-lorenz\/","title":{"rendered":"Lisa Lorenz"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3908'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-a39961e955cd088454192fd2ad865e23\">\n.avia-image-container.av-k7z57foz-a39961e955cd088454192fd2ad865e23 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-a39961e955cd088454192fd2ad865e23 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-a39961e955cd088454192fd2ad865e23 av-styling-no-styling avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3909 avia-img-lazy-loading-not-3909 avia_image ' src=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/08\/Lorenz_Lisa_Danone_web.jpg\" alt='' title='Lorenz_Lisa_Danone_web'  height=\"800\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/08\/Lorenz_Lisa_Danone_web.jpg 600w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/08\/Lorenz_Lisa_Danone_web-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-f03d2f65c0f1505acff5a6e0fda809e9\">\n#top .av-special-heading.av-kaux4tv8-f03d2f65c0f1505acff5a6e0fda809e9{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-f03d2f65c0f1505acff5a6e0fda809e9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-f03d2f65c0f1505acff5a6e0fda809e9 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-f03d2f65c0f1505acff5a6e0fda809e9 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Lisa Lorenz<\/h2><div class='av-subheading av-subheading_below'><p>Senior Shopper Marketing Manager, Danone<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-a18c0bcded5d1c9d05f50a7123e6837d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Lisa kennt die FMCG-Branche aus nahezu jeder Perspektive. Seit zehn Jahren bei Danone besch\u00e4ftigt sie sich mit der Frage, wie Marken wachsen und Shopper am Point of Sale erfolgreich aktiviert werden k\u00f6nnen. Von Category Management \u00fcber Handelsaktivierung und Portfoliosteuerung bis hin zur Entwicklung kundenindividueller Wachstumsstrategien hat sie verschiedene Blickwinkel auf das Zusammenspiel von Marke, Kategorie und Handel kennengelernt.<\/p>\n<p>Heute bringt sie als Senior Shopper Marketing Managerin all diese Erfahrungen in integrierten Shopper-Aktivierungen f\u00fcr das Plant-Based-Gesch\u00e4ft von Danone zusammen und begleitet diese von der Strategie \u00fcber die Umsetzung bis hin zur Erfolgsmessung. In ihrem Vortrag zeigt Lisa, wie sich Retail Media aus Markensicht so einsetzen l\u00e4sst, dass am Ende nicht nur Reichweite, sondern ein echter Mehrwert f\u00fcr Shopper, Handel und Marken entsteht.<\/p>\n<p>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/lisa-lorenz-875781254\/\">https:\/\/www.linkedin.com\/in\/lisa-lorenz-875781254\/ <\/a><\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Danone<\/p>\n","protected":false},"author":35,"featured_media":3909,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[56],"class_list":["post-3908","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referent: Lisa Lorenz | LZ Retail Media Day<\/title>\n<meta name=\"description\" content=\"LZ 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