{"id":3828,"date":"2026-08-05T11:28:55","date_gmt":"2026-08-05T09:28:55","guid":{"rendered":"https:\/\/dfvcg-events.de\/retail-media-day\/?post_type=portfolio&#038;p=3828"},"modified":"2026-08-05T11:32:47","modified_gmt":"2026-08-05T09:32:47","slug":"max-bachmann","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/max-bachmann\/","title":{"rendered":"Max Bachmann"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3828'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-2724fb6f3f85b80cccc53fa75ccbf196\">\n.avia-image-container.av-k7z57foz-2724fb6f3f85b80cccc53fa75ccbf196 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-2724fb6f3f85b80cccc53fa75ccbf196 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-2724fb6f3f85b80cccc53fa75ccbf196 av-styling-no-styling avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3829 avia-img-lazy-loading-not-3829 avia_image ' src=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/08\/Bachmann-Max-LAYA_web.jpg\" alt='' title='Bachmann-Max-LAYA_web'  height=\"800\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/08\/Bachmann-Max-LAYA_web.jpg 600w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/08\/Bachmann-Max-LAYA_web-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-8c9ec2606bfe6dac2a97efed4012b563\">\n#top .av-special-heading.av-kaux4tv8-8c9ec2606bfe6dac2a97efed4012b563{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-8c9ec2606bfe6dac2a97efed4012b563 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-8c9ec2606bfe6dac2a97efed4012b563 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-8c9ec2606bfe6dac2a97efed4012b563 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Max Bachmann<\/h2><div class='av-subheading av-subheading_below'><p>Sales Manager, LAYA Media<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-a18c0bcded5d1c9d05f50a7123e6837d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>Max Bachmann<\/b> ist seit M\u00e4rz 25 Sales Manager bei LAYA Media und entwickelt dort mit Marken sowie Agenturen neue Retail-Media-Strategien, um Konsumenten noch besser am Point of Sale zu aktivieren. Er war auch zuvor bereits im Marketing (u.a. f\u00fcr egoFM und InfluenceME) t\u00e4tig und kann dadurch auf eine langj\u00e4hrige Expertise im Bereich der Markenerlebnisse f\u00fcr den Endkonsumenten aufbauen. Sein Fokus liegt aktuell auf Instore-DOOH sowie dem cleveren 1st-party-Dateneinsatz f\u00fcr digitale Offsite Kampagnen. Seine t\u00e4gliche Frage ist: Wie k\u00f6nnen wir durch unsere gewonnenen Insights und die Ableitungen zur Werbewirkung zuk\u00fcnftige Kampagnen unserer Kunden noch zielgerichteter und effizienter gestalten.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LAYA Media<\/p>\n","protected":false},"author":35,"featured_media":3829,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[56],"class_list":["post-3828","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referent: Max Bachmann | LZ Retail Media Day<\/title>\n<meta name=\"description\" content=\"LZ Retail Media Day | Begr\u00fc\u00dfen Sie auf der B\u00fchne: Max Bachmann\" \/>\n<meta name=\"robots\" content=\"index, follow, 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