{"id":3797,"date":"2026-07-28T11:02:18","date_gmt":"2026-07-28T09:02:18","guid":{"rendered":"https:\/\/dfvcg-events.de\/retail-media-day\/?post_type=portfolio&#038;p=3797"},"modified":"2026-07-28T11:05:54","modified_gmt":"2026-07-28T09:05:54","slug":"carina-mueller","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/carina-mueller\/","title":{"rendered":"Carina M\u00fcller"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3797'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-d93f0d50371c123268b7f2539942ad27\">\n.avia-image-container.av-k7z57foz-d93f0d50371c123268b7f2539942ad27 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-d93f0d50371c123268b7f2539942ad27 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-d93f0d50371c123268b7f2539942ad27 av-styling-no-styling avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3799 avia-img-lazy-loading-not-3799 avia_image ' src=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/07\/Mueller-Carina-Mediaplus_web.jpg\" alt='' title='M\u00fcller-Carina-Mediaplus_web'  height=\"800\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/07\/Mueller-Carina-Mediaplus_web.jpg 600w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/07\/Mueller-Carina-Mediaplus_web-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-1b098b49701e6430e932f546398bad8b\">\n#top .av-special-heading.av-kaux4tv8-1b098b49701e6430e932f546398bad8b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-1b098b49701e6430e932f546398bad8b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-1b098b49701e6430e932f546398bad8b .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-1b098b49701e6430e932f546398bad8b av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Carina M\u00fcller<\/h2><div class='av-subheading av-subheading_below'><p>General Manager Commerce bei Mediaplus Performance<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-a18c0bcded5d1c9d05f50a7123e6837d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Mit ihrer Expertise in Retail Media und Commerce unterst\u00fctzt Carina Unternehmen dabei, digitale und station\u00e4re Werbema\u00dfnahmen effektiv zu verzahnen, Commerce-Daten strategisch zu nutzen und Vertrieb sowie Marketing optimal aufeinander abzustimmen. So erm\u00f6glicht sie eine kanal\u00fcbergreifende Steuerung im Unified Commerce und sorgt f\u00fcr messbaren Erfolg entlang der gesamten Customer Journey, insbesondere in Zeiten von Agentic Commerce.<\/p>\n<p>Speakerprofil: <a href=\"https:\/\/www.house-of-communication.com\/de\/de\/brands\/mediaplus\/landingpages\/experts\/expert-carina-mueller.html\" data-auth=\"NotApplicable\">https:\/\/www.house-of-communication.com\/de\/de\/brands\/mediaplus\/landingpages\/experts\/expert-carina-mueller.html<\/a><\/p>\n<p>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/carina-mueller-digital\/\" data-auth=\"NotApplicable\">https:\/\/www.linkedin.com\/in\/carina-mueller-digital\/<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mediaplus Performance<\/p>\n","protected":false},"author":35,"featured_media":3799,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[56],"class_list":["post-3797","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referent: Carina M\u00fcller | LZ Retail Media Day<\/title>\n<meta name=\"description\" content=\"LZ Retail Media Day | Begr\u00fc\u00dfen Sie auf der B\u00fchne: Carina M\u00fcller\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/carina-mueller\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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