{"id":3511,"date":"2026-03-31T11:41:04","date_gmt":"2026-03-31T09:41:04","guid":{"rendered":"https:\/\/dfvcg-events.de\/retail-media-day\/?post_type=portfolio&#038;p=3511"},"modified":"2026-04-07T14:20:18","modified_gmt":"2026-04-07T12:20:18","slug":"annette-calandrini","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/annette-calandrini\/","title":{"rendered":"Annette Calandrini"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3511'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-c7dc8d2b22f6c41aec1a72e49a0493fc\">\n.avia-image-container.av-k7z57foz-c7dc8d2b22f6c41aec1a72e49a0493fc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-c7dc8d2b22f6c41aec1a72e49a0493fc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-c7dc8d2b22f6c41aec1a72e49a0493fc av-styling-no-styling avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3512 avia-img-lazy-loading-not-3512 avia_image ' src=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/03\/Calandrini_Annette_Ferrero_web.jpg\" alt='' title='Calandrini_Annette_Ferrero_web'  height=\"800\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/03\/Calandrini_Annette_Ferrero_web.jpg 600w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/03\/Calandrini_Annette_Ferrero_web-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-cad8eb869d27dee6a4951cd371798230\">\n#top .av-special-heading.av-kaux4tv8-cad8eb869d27dee6a4951cd371798230{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-cad8eb869d27dee6a4951cd371798230 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-cad8eb869d27dee6a4951cd371798230 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-cad8eb869d27dee6a4951cd371798230 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Annette Calandrini<\/h2><div class='av-subheading av-subheading_below'><p>Senior Media Manager, Ferrero \/ Vorstand, OWM<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-a18c0bcded5d1c9d05f50a7123e6837d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Annette Calandrini ist Senior Media Managerin bei Ferrero und verantwortet seit ca. 15 Jahren die Mediastrategien und -planungen der Ferrero Marken, dabei steht die Orchestrierung \u00fcber alle Mediakan\u00e4le im Vordergrund. Fragenstellungen rund um Mediaeffizienz und -effektivit\u00e4t besch\u00e4ftigen sie, jeder (neue) Kanal muss auf Basis Zielgruppeneignung, Kontaktqualit\u00e4t und Wirtschaftlichkeit vor dem Hintergrund der verschiedenen Kampagnenaufgabenstellungen bewertet werden und sich am Ende im Mediakonzert \u201ebeweisen\u201c.<\/p>\n<p>Annette Calandrini ist seit Berufseinstieg in der Mediawelt beheimatet: Bereits in ihrer Diplomarbeit hat sie sich mit der Auswahl von Mediaagenturen bei der Siemens AG besch\u00e4ftigt, anschlie\u00dfend hat sie bei der MediaCom GmbH verschiedenste Kunden aus dem FMCG und Finanzsektor betreut.<\/p>\n<p>Zudem engagiert sie sich in der Verbandsarbeit, sie leitet u.a. die Expertengruppe Lebensmittelwerbung im BDSI.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ferrero \/ OWM<\/p>\n","protected":false},"author":35,"featured_media":3512,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[56,57],"class_list":["post-3511","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026","portfolio_entries-vortragend-feature-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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