{"id":2798,"date":"2025-01-17T16:13:18","date_gmt":"2025-01-17T15:13:18","guid":{"rendered":"https:\/\/dfvcg-events.de\/retail-media-day\/?post_type=portfolio&#038;p=2798"},"modified":"2026-05-13T10:25:08","modified_gmt":"2026-05-13T08:25:08","slug":"katrin-spahn","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/katrin-spahn\/","title":{"rendered":"Katrin Spahn"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2798'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-400836c2f434531f5d7d18dd30763929\">\n.avia-image-container.av-k7z57foz-400836c2f434531f5d7d18dd30763929 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-400836c2f434531f5d7d18dd30763929 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-400836c2f434531f5d7d18dd30763929 av-styling-no-styling avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3509 avia-img-lazy-loading-not-3509 avia_image ' src=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2025\/01\/Spahn_Katrin_acardo_2026_web.png\" alt='' title='Spahn_Katrin_acardo_2026_web'  height=\"800\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2025\/01\/Spahn_Katrin_acardo_2026_web.png 600w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2025\/01\/Spahn_Katrin_acardo_2026_web-529x705.png 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-f0d8c367f7b4379dd3e8a36badbb9202\">\n#top .av-special-heading.av-kaux4tv8-f0d8c367f7b4379dd3e8a36badbb9202{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-f0d8c367f7b4379dd3e8a36badbb9202 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-f0d8c367f7b4379dd3e8a36badbb9202 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-f0d8c367f7b4379dd3e8a36badbb9202 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Katrin Spahn<\/h2><div class='av-subheading av-subheading_below'><p>CSO \/ Vorstand, acardo<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-a18c0bcded5d1c9d05f50a7123e6837d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-275rzf-5837e7a7bdc552a1dc77e77d1d516cd9\">\n.av_font_icon.av-275rzf-5837e7a7bdc552a1dc77e77d1d516cd9{\ncolor:#0e76a8;\nborder-color:#0e76a8;\n}\n.avia-svg-icon.av-275rzf-5837e7a7bdc552a1dc77e77d1d516cd9 svg:first-child{\nstroke:#0e76a8;\nfill:#0e76a8;\n}\n.av_font_icon.av-275rzf-5837e7a7bdc552a1dc77e77d1d516cd9 .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-275rzf-5837e7a7bdc552a1dc77e77d1d516cd9 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello avia-icon-animate'><a href='manually <a href=\"https:\/\/de.linkedin.com\/in\/katrin-spahn-aa2a9658\">Katrin Spahn \u2013 Freier Berater \u2013 Claudia Thonet \u2013 Agile Consulting GmbH | LinkedIn<\/a>'  target=\"_blank\"  rel=\"noopener noreferrer\"  class='av-icon-char' data-av_icon='\ue8fd' data-av_iconfont='entypo-fontello' aria-hidden=\"false\" ><\/a><\/span> <a href=\"https:\/\/de.linkedin.com\/in\/katrin-spahn-aa2a9658\">LinkedIn<\/a><\/p>\n<p>Katrin bringt eine beeindruckende Expertise in allen Facetten des Retail Medias mit. Ihre Karriere begann bei Procter &amp; Gamble, wo sie umfassende Kenntnisse dar\u00fcber sammelte, wie man effektiv die richtige Zielgruppe erreicht. Ihre F\u00e4higkeiten im Trade Marketing vertiefte sie durch gezielte Verkaufsf\u00f6rderungsma\u00dfnahmen, die nachweislich die Abverk\u00e4ufe steigerten. Bei Nielsen gewann sie tiefere Einblicke in die Messung und Bewertung von Kampagneneffektivit\u00e4t.<\/p>\n<p>Seit \u00fcber 15 Jahren ist sie eine anerkannte Spezialistin f\u00fcr Couponing und setzt ihr Fachwissen bei acardo ein, um Coupon-Prozesse f\u00fcr alle Beteiligten zu optimieren. In ihrem Vortrag wird Katrin wertvolle Einblicke geben, wie sich Couponing-Prozesse nahtlos und effektiv gestalten lassen.<\/p>\n<p><strong>\u00dcber acardo<\/strong><\/p>\n<p>Acardo ist ein f\u00fchrender Experte f\u00fcr Shopper Activation mit Sitz in Dortmund. Das Unternehmen bietet ganzheitliche L\u00f6sungen an, die von der Strategieentwicklung \u00fcber Konzeption und Implementierung bis hin zur technischen Abwicklung und Abrechnung reichen. Mit dem Ziel, das \u201eNext Generation Couponing\u201c zu realisieren, schafft acardo technische Verbindungen am Point-of-Sale. Dabei werden Shopper \u00fcber verschiedene Touchpoints \u2013 sowohl analog als auch digital \u2013 mit ma\u00dfgeschneiderten Kaufanreizen erreicht.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>acardo<\/p>\n","protected":false},"author":35,"featured_media":3509,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[51,54,56],"class_list":["post-2798","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2024","portfolio_entries-vortragend-2025","portfolio_entries-vortragend-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referent: Katrin Spahn - LZ Retail Media Day<\/title>\n<meta name=\"description\" content=\"LZ Retail Media Day | Begr\u00fc\u00dfen Sie auf der B\u00fchne: Katrin Spahn\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/katrin-spahn\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Referent: Katrin Spahn - 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