{"id":240,"date":"2020-03-20T00:18:11","date_gmt":"2020-03-19T23:18:11","guid":{"rendered":"https:\/\/dfvcg-events.de\/retail-media-day\/?page_id=240"},"modified":"2026-06-19T11:12:02","modified_gmt":"2026-06-19T09:12:02","slug":"programm","status":"publish","type":"page","link":"https:\/\/dfvcg-events.de\/retail-media-day\/programm\/","title":{"rendered":"Programm"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-65pf7c-4227045e9acb428ea52876235ec55306\">\n.avia-section.av-65pf7c-4227045e9acb428ea52876235ec55306{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2024\/10\/BG.png);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-65pf7c-4227045e9acb428ea52876235ec55306 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  header-verlauf avia-full-stretch avia-bg-style-scroll container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lia811y9-7a2db68ddd133c889d028a0f30004678\">\n#top .av-special-heading.av-lia811y9-7a2db68ddd133c889d028a0f30004678{\npadding-bottom:0;\n}\nbody .av-special-heading.av-lia811y9-7a2db68ddd133c889d028a0f30004678 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lia811y9-7a2db68ddd133c889d028a0f30004678 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lia811y9-7a2db68ddd133c889d028a0f30004678 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>LZ Retail Media Day<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-8x2ts-89a14c60e6a47fc609ec8e58b3ef66fa main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_heading  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lq2fk9rz-9b9a4a99944f2266909a49d461b76677\">\n#top .av-special-heading.av-lq2fk9rz-9b9a4a99944f2266909a49d461b76677{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lq2fk9rz-9b9a4a99944f2266909a49d461b76677 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lq2fk9rz-9b9a4a99944f2266909a49d461b76677 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lq2fk9rz-9b9a4a99944f2266909a49d461b76677 av-special-heading-h2 blockquote elegant-quote elegant-centered  avia-builder-el-3  el_before_av_one_fourth  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><span class=\"heading-wrap\">Das sind die Fokusthemen 2026:<\/span><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-j4uso-16a0ac4a5d53e509bccb61d5813a8be2 av_one_fourth  avia-builder-el-4  el_after_av_heading  el_before_av_one_fourth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4l3gl3d-6d22b3f78f93c4529ab8b0a615ac7278\">\n.avia-image-container.av-m4l3gl3d-6d22b3f78f93c4529ab8b0a615ac7278 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m4l3gl3d-6d22b3f78f93c4529ab8b0a615ac7278 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m4l3gl3d-6d22b3f78f93c4529ab8b0a615ac7278 av-styling- avia-align-center  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3450 avia-img-lazy-loading-not-3450 avia_image ' src=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-1.png\" alt='' title='Fokus 1'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-1.png 800w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-1-36x36.png 36w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-1-180x180.png 180w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-1-705x705.png 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m4l3hzrz-460f9fc61e288f1326c629e7af4537bf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center\"><strong>Data is Power: <\/strong><\/p>\n<p style=\"text-align: center\">Retail Media Status quo\u00a0&amp; Potenzial<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-sdl6w-0efa0b6b9eb6d5d3dfdf2fd44020da9c av_one_fourth  avia-builder-el-7  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4l3gds2-64a97463eadbeb41ccf45c030dd24e98\">\n.avia-image-container.av-m4l3gds2-64a97463eadbeb41ccf45c030dd24e98 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m4l3gds2-64a97463eadbeb41ccf45c030dd24e98 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m4l3gds2-64a97463eadbeb41ccf45c030dd24e98 av-styling- avia-align-center  avia-builder-el-8  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3451 avia-img-lazy-loading-not-3451 avia_image ' src=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-2.png\" alt='' title='Fokus 2'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-2.png 800w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-2-36x36.png 36w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-2-180x180.png 180w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-2-705x705.png 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m4l3hr9r-896c8c411756e26d0875d98b817f4b4d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center\"><strong>Retail Media in Action: <\/strong><\/p>\n<p style=\"text-align: center\">Strategien, Praxiseinblicke und Prozesse<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hqgr4-4c4178a6d343f0032da312f1ed4a6b51 av_one_fourth  avia-builder-el-10  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4l3gsg2-97c46d31fe58f602fbf18931c4e08dde\">\n.avia-image-container.av-m4l3gsg2-97c46d31fe58f602fbf18931c4e08dde img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m4l3gsg2-97c46d31fe58f602fbf18931c4e08dde .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m4l3gsg2-97c46d31fe58f602fbf18931c4e08dde av-styling- avia-align-center  avia-builder-el-11  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3452 avia-img-lazy-loading-not-3452 avia_image ' src=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-3.png\" alt='' title='Fokus 3'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-3.png 800w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-3-36x36.png 36w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-3-180x180.png 180w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-3-705x705.png 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m4l3i8y5-1cb19e6914fc37037acba88c102efcf8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center\"><strong>Gemeinsam stark: <\/strong><\/p>\n<p style=\"text-align: center\">H\u00e4ndler-Marken-Partnerschaften als Wachstumsmotor<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-716ds-20832aa6c09f38f8a96f1754c00b3247 av_one_fourth  avia-builder-el-13  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4l3gxoo-ba889f012fca1e9ee8a8c7a167f25c02\">\n.avia-image-container.av-m4l3gxoo-ba889f012fca1e9ee8a8c7a167f25c02 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m4l3gxoo-ba889f012fca1e9ee8a8c7a167f25c02 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m4l3gxoo-ba889f012fca1e9ee8a8c7a167f25c02 av-styling- avia-align-center  avia-builder-el-14  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3453 avia-img-lazy-loading-not-3453 avia_image ' src=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-4.png\" alt='' title='Fokus 4'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-4.png 800w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-4-36x36.png 36w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-4-180x180.png 180w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-4-705x705.png 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m4l3ih25-3f03d94d4efa0bb1d913875aea5b318b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center\"><strong>Pushing the boundaries: <\/strong><\/p>\n<p style=\"text-align: center\">What\u2019s next for Retail Media?<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m35verow-8d4bf258935e59c4bdb42bd60ee30fc5\">\n#top .av-special-heading.av-m35verow-8d4bf258935e59c4bdb42bd60ee30fc5{\npadding-bottom:0;\n}\nbody .av-special-heading.av-m35verow-8d4bf258935e59c4bdb42bd60ee30fc5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m35verow-8d4bf258935e59c4bdb42bd60ee30fc5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m35verow-8d4bf258935e59c4bdb42bd60ee30fc5 av-special-heading-h1 blockquote elegant-quote elegant-centered  avia-builder-el-16  el_after_av_section  el_before_av_table  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  ><span class=\"heading-wrap\">LZ Retail Media Day 2026 | Programm<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-gurryg-0f81a854ba2aa1d3ea8679cb1df5adca avia_responsive_table avia-table-1'><table  id=\"programm-tabelle\"  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-17  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class='avia-heading-row'><th class='avia-desc-col'><\/th><th class=''><\/th><th class=''><\/th><\/tr><tr class=''><th class='avia-desc-col'>ab 08.30<\/th><td class=''><strong>REGISTRIERUNG &amp; NETWORKING-COFFEE<\/strong><\/p>\n<p><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>09.30<\/th><td class=''><strong>BEGR\u00dc\u00dfUNG DURCH DO UND ER\u00d6FFNUNG DURCH DIE MODERATION<br \/>\n<\/strong><br \/>\n<\/td><td class=''><b><span style=\"color: black\">Daniel Ochs<\/span><\/b>, Head of IGS, LZ Medien<\/p>\n<p><b><span style=\"color: black\">Ingo Rentz<\/span><\/b>, Stv. Ressortleiter Digital, Lebensmittel Zeitung<br \/>\n<b><span style=\"color: black\">Manfred Stockburger<\/span><\/b>, Chefkorrespondent, Lebensmittel Zeitung<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>FOKUS 1<\/strong><br \/>\nData is Power: Retail Media Status quo &amp; Potenzial<\/p>\n<p><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>09.40<\/th><td class=''><strong>STATUS QUO<\/strong><br \/>\nGerman Retail Media Deep Dive: Exklusive Einblicke ins Live-Dashboard Walrus<\/p>\n<p><em>Daniel Knapp pr\u00e4sentiert exklusive Einblicke aus einem einzigartigen Datensatz von \u00fcber 70 europ\u00e4ischen Retailern \u2013 erstmals und exklusiv auf der B\u00fchne des LZ Retail Media Day, noch vor der DMEXCO. Welche Marken dominieren Sponsored Products, wie unterscheiden sich Adloads international und was passiert wirklich im Maschinenraum von Retail Media?<\/em><\/td><td class=''><b><span style=\"color: black\">Daniel Knapp<\/span><\/b>, Chief Economist, IAB Europe<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.10<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nBeweis von Wirkung, nicht Reichweite. Wie 360\u00b0-Aktivierung im Markt inkrementellen Abverkauf belegt, kausal gemessen. <\/td><td class=''><b><span style=\"color: black\">Katrin Spahn<\/span><\/b>, Chief Sales &amp; Marketing Officer, ACARDO<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.30<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nErwarten Sie einen Best Case aus dem Handel. Stay tuned!<\/td><td class=''><b><span style=\"color: black\">Sylwia Iwanejko-Sajewska<\/span><\/b>, RVP, Head of Brands and Commerce Media DACH, LiveRamp<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.50<\/th><td class=''><strong>NETWORKING-COFFEE-BREAK<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>FOKUS 2<\/strong><br \/>\nGemeinsam stark: H\u00e4ndler-Marken-Partnerschaften als Wachstumsmotor<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11.15<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nVom Schaufenster zur Plattform: INTERSPORTs Retail-Media-Journey<\/p>\n<p><em>Als Gesch\u00e4ftsf\u00fchrer sowohl der INTERSPORT Marketing Services als auch der INTERSPORT Digital GmbH zeigt David\u202fWalker, wie eine integrierte Omni-Channel-Retail-Media-Strategie in der Praxis aussieht. Die Keynote beleuchtet das Zusammenspiel von station\u00e4ren POS-Fl\u00e4chen, Schaufenstervermarktung, digitalen Kan\u00e4len und der Loyalty-Plattform. Anhand konkreter Kampagnen skizziert David\u202fWalker, wie INTERSPORT Marken entlang der gesamten Customer Journey\u202fplatziert\u202f-\u202fvon Awareness \u00fcber Consideration bis zum Kaufabschluss im Store oder online. Die Zuh\u00f6renden erhalten praxisnahe Einblicke in Prozesse, Organisation und Erfolgsfaktoren f\u00fcr ein skalierbares Retail-Media-Gesch\u00e4ft.<\/em><\/td><td class=''><b><span style=\"color: black\">David Walker<\/span><\/b>, Gesch\u00e4ftsf\u00fchrer der INTERSPORT Digital GmbH und Gesch\u00e4ftsf\u00fchrer der INTERSPORT Marketing Services GmbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>11.45<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nROPO Reloaded \u2013 Die vollst\u00e4ndig messbare Shopper Journey<\/p>\n<p><em>savi macht die gesamte Shopper Journey erstmals vollst\u00e4ndig messbar \u2013 vom TV-Werbespot im Wohnzimmer \u00fcber personalisierte Mobile Coupons bis hin zur Einl\u00f6sung am POS. Anhand realer Kampagnendaten zeigt savi, wie sich nicht nur Reichweiten, sondern auch tats\u00e4chlicher ROPO-Effekt und ROI transparent nachvollziehen lassen: vom Zeitpunkt und Ort des TV-Kontakts \u00fcber die Coupon-Aktivierung bis hin zum Kauf im jeweiligen Store.<\/em><\/td><td class=''><b><span style=\"color: black\">Philipp Timm<\/span><\/b>, Chief Commercial Officer \/ Gesch\u00e4ftsf\u00fchrer, savi Germany<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.15<\/th><td class=''><strong>NETWORKING-LUNCH-BREAK<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>FOKUS 3<\/strong><br \/>\nRetail Media in Action: Strategien, Praxiseinblicke und Prozesse<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13.50<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nErwarten Sie einen Best Case aus dem Handel. Stay tuned!<\/td><td class=''><b><span style=\"color: black\">Maximilian Aigner<\/span><\/b>, Lead Sales &amp; New Business FMCG, Payback<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.10<\/th><td class=''><strong>IMPULS<\/strong><br \/>\nPl\u00e4doyer f\u00fcr mehr Mut: Wie entfalten wir das volle Retail Media Potenzial?<\/p>\n<p><em>Retail Media boomt weiter und steht trotzdem vor Herausforderungen. Matthias Sch\u00f6nwandt ist \u00fcberzeugt: Um diese zu meistern, braucht es jetzt Vertrauen, Zusammenarbeit und vor allem eine geh\u00f6rige Portion Mut.<br \/>\nSein Pl\u00e4doyer: Schluss mit Silodenken und Einzelinteressen! Wer im Retail-Media-Kosmos wirklich erfolgreich sein will, muss gemeinsam handeln, neue Ideen entwickeln und zusammen ausprobieren. Nur bei vertrauensvoller Zusammenarbeit zwischen Werbetreibenden, Publishern und Agenturen kann das volle Potenzial von Retail Media entfacht werden. Dabei gibt Sch\u00f6nwandt Einblicke und Beispiele aus der Retail-Media-Welt von Kaufland. Der Lebensmitteleinzelh\u00e4ndler \u00f6ffnet sich nach Jahrzehnten der Verschlossenheit mit Kaufland Interact gegen\u00fcber Marken und Werbetreibenden f\u00fcr eine datengetriebene Zusammenarbeit. Neben harten Verhandlungsrunden um jeden Cent will man jetzt gemeinsam mit Retail Media ein besseres Einkaufserlebnis schaffen. Wie funktioniert das? Welche Herausforderungen m\u00fcssen dabei gel\u00f6st werden? Wo will man gemeinsam hin?<\/em><\/td><td class=''><b><span style=\"color: black\">Matthias Sch\u00f6nwandt<\/span><\/b>, Gesch\u00e4ftsf\u00fchrer Kaufland interact<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.30<\/th><td class=''><strong>PANEL<\/strong><br \/>\nPower Panel: The New Retail Media Economy!<\/p>\n<p><em>Retail Media entwickelt sich vom Wachstumsfeld zum strategischen Machtfaktor im Marketing. Die hochkar\u00e4tig besetzte Elefantenrunde beleuchtet aktuelle Marktverschiebungen, neue Partnerschaften und die Rolle von Daten, Plattformen und Handelsallianzen im Wettbewerb um Budgets und Aufmerksamkeit.<\/em><\/td><td class=''><b><span style=\"color: black\">Annette Calandrini<\/span><\/b>, Senior Media Manager, Ferrero \/ OWM Vorstand<br \/>\n<b><span style=\"color: black\">Matthias Sch\u00f6nwandt<\/span><\/b>, Gesch\u00e4ftsf\u00fchrer, Kaufland interact<br \/>\n<b><span style=\"color: black\">Patrick Swientek<\/span><\/b>, Global Director Platforms &amp; Services IBC, Danone und OWM Vorstand<\/td><\/tr><tr class=''><th class='avia-desc-col'>15.10<\/th><td class=''><strong>NETWORKING-COFFEE-BREAK<\/strong><\/p>\n<p><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>FOKUS 4<\/strong><br \/>\nPushing the boundaries: What\u2019s next for Retail Media?<br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>16.10<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\nThe Retail Media Maturity Curve: What Europe&#8217;s Retailers Can Learn from Asia <\/td><td class=''><b><span style=\"color: black\">Marcus Spurrell<\/span><\/b>, CEO, DMALL<\/td><\/tr><tr class=''><th class='avia-desc-col'>16.45<\/th><td class=''><strong>RECAP UND CLOSING DURCH DIE MODERATION<\/strong><br \/>\n<\/td><td class=''><b><span style=\"color: black\">Ingo Rentz<\/span><\/b>, Stv. Ressortleiter Digital, Lebensmittel Zeitung<br \/>\n<b><span style=\"color: black\">Manfred Stockburger<\/span><\/b>, Chefkorrespondent, Lebensmittel Zeitung<\/td><\/tr><tr class=''><th class='avia-desc-col'>17.00<\/th><td class=''><strong>ENDE DES LZ RETAIL MEDIA DAY 2026 UND SEKTEMPFANG<\/strong><\/p>\n<p><em>Treffen Sie sich nach Abschluss des Kongresses zu einem gemeinsamen Getr\u00e4nk und nutzen Sie nochmals die Gelegenheit zum pers\u00f6nlichen Austausch und Networking.<\/em><\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(0):before { content: ''; } .avia-table-1 td:nth-of-type(1):before { content: ''; } .avia-table-1 td:nth-of-type(2):before { content: ''; } <\/style>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-240","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programm - LZ Retail Media Day | 1. 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