{"id":240,"date":"2020-03-20T00:18:11","date_gmt":"2020-03-19T23:18:11","guid":{"rendered":"https:\/\/dfvcg-events.de\/retail-media-day\/?page_id=240"},"modified":"2026-07-15T16:28:31","modified_gmt":"2026-07-15T14:28:31","slug":"programm","status":"publish","type":"page","link":"https:\/\/dfvcg-events.de\/retail-media-day\/programm\/","title":{"rendered":"Programm"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-65pf7c-4227045e9acb428ea52876235ec55306\">\n.avia-section.av-65pf7c-4227045e9acb428ea52876235ec55306{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2024\/10\/BG.png);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-65pf7c-4227045e9acb428ea52876235ec55306 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  header-verlauf avia-full-stretch avia-bg-style-scroll container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lia811y9-7a2db68ddd133c889d028a0f30004678\">\n#top .av-special-heading.av-lia811y9-7a2db68ddd133c889d028a0f30004678{\npadding-bottom:0;\n}\nbody .av-special-heading.av-lia811y9-7a2db68ddd133c889d028a0f30004678 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lia811y9-7a2db68ddd133c889d028a0f30004678 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lia811y9-7a2db68ddd133c889d028a0f30004678 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>LZ Retail Media Day<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-8x2ts-89a14c60e6a47fc609ec8e58b3ef66fa main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_submenu  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lq2fk9rz-9b9a4a99944f2266909a49d461b76677\">\n#top .av-special-heading.av-lq2fk9rz-9b9a4a99944f2266909a49d461b76677{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lq2fk9rz-9b9a4a99944f2266909a49d461b76677 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lq2fk9rz-9b9a4a99944f2266909a49d461b76677 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lq2fk9rz-9b9a4a99944f2266909a49d461b76677 av-special-heading-h2 blockquote elegant-quote elegant-centered  avia-builder-el-3  el_before_av_one_fourth  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><span class=\"heading-wrap\">Das sind die Fokusthemen 2026:<\/span><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-j4uso-16a0ac4a5d53e509bccb61d5813a8be2 av_one_fourth  avia-builder-el-4  el_after_av_heading  el_before_av_one_fourth  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4l3gl3d-6d22b3f78f93c4529ab8b0a615ac7278\">\n.avia-image-container.av-m4l3gl3d-6d22b3f78f93c4529ab8b0a615ac7278 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m4l3gl3d-6d22b3f78f93c4529ab8b0a615ac7278 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m4l3gl3d-6d22b3f78f93c4529ab8b0a615ac7278 av-styling- avia-align-center  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3450 avia-img-lazy-loading-not-3450 avia_image ' src=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-1.png\" alt='' title='Fokus 1'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-1.png 800w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-1-36x36.png 36w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-1-180x180.png 180w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-1-705x705.png 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m4l3hzrz-460f9fc61e288f1326c629e7af4537bf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center\"><strong>Data is Power: <\/strong><\/p>\n<p style=\"text-align: center\">Retail Media Status quo\u00a0&amp; Potenzial<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-sdl6w-0efa0b6b9eb6d5d3dfdf2fd44020da9c av_one_fourth  avia-builder-el-7  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4l3gds2-64a97463eadbeb41ccf45c030dd24e98\">\n.avia-image-container.av-m4l3gds2-64a97463eadbeb41ccf45c030dd24e98 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m4l3gds2-64a97463eadbeb41ccf45c030dd24e98 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m4l3gds2-64a97463eadbeb41ccf45c030dd24e98 av-styling- avia-align-center  avia-builder-el-8  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3451 avia-img-lazy-loading-not-3451 avia_image ' src=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-2.png\" alt='' title='Fokus 2'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-2.png 800w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-2-36x36.png 36w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-2-180x180.png 180w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-2-705x705.png 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m4l3hr9r-896c8c411756e26d0875d98b817f4b4d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center\"><strong>Retail Media in Action: <\/strong><\/p>\n<p style=\"text-align: center\">Strategien, Praxiseinblicke und Prozesse<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-hqgr4-4c4178a6d343f0032da312f1ed4a6b51 av_one_fourth  avia-builder-el-10  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4l3gsg2-97c46d31fe58f602fbf18931c4e08dde\">\n.avia-image-container.av-m4l3gsg2-97c46d31fe58f602fbf18931c4e08dde img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m4l3gsg2-97c46d31fe58f602fbf18931c4e08dde .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m4l3gsg2-97c46d31fe58f602fbf18931c4e08dde av-styling- avia-align-center  avia-builder-el-11  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3452 avia-img-lazy-loading-not-3452 avia_image ' src=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-3.png\" alt='' title='Fokus 3'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-3.png 800w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-3-36x36.png 36w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-3-180x180.png 180w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-3-705x705.png 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m4l3i8y5-1cb19e6914fc37037acba88c102efcf8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center\"><strong>Gemeinsam stark: <\/strong><\/p>\n<p style=\"text-align: center\">H\u00e4ndler-Marken-Partnerschaften als Wachstumsmotor<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-716ds-20832aa6c09f38f8a96f1754c00b3247 av_one_fourth  avia-builder-el-13  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4l3gxoo-ba889f012fca1e9ee8a8c7a167f25c02\">\n.avia-image-container.av-m4l3gxoo-ba889f012fca1e9ee8a8c7a167f25c02 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m4l3gxoo-ba889f012fca1e9ee8a8c7a167f25c02 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m4l3gxoo-ba889f012fca1e9ee8a8c7a167f25c02 av-styling- avia-align-center  avia-builder-el-14  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3453 avia-img-lazy-loading-not-3453 avia_image ' src=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-4.png\" alt='' title='Fokus 4'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-4.png 800w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-4-36x36.png 36w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-4-180x180.png 180w, https:\/\/dfvcg-events.de\/retail-media-day\/wp-content\/uploads\/sites\/50\/2026\/02\/Fokus-4-705x705.png 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m4l3ih25-3f03d94d4efa0bb1d913875aea5b318b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center\"><strong>Pushing the boundaries: <\/strong><\/p>\n<p style=\"text-align: center\">What\u2019s next for Retail Media?<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-mm51nbn6-e3c05bd104a2c20fd0e9af93c5f3f798 header_color  avia-builder-el-16  el_after_av_section  el_before_av_heading  av-sticky-submenu submenu-not-first container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-disabled av-submenu-pos-left'><ul id=\"menu-programm-merken\" class=\"av-subnav-menu\" role=\"menu\"><li role=\"menuitem\" id=\"menu-item-3691\" class=\"pm-filter menu-item menu-item-type-custom menu-item-object-custom av-menu-button av-menu-button-colored menu-item-top-level menu-item-top-level-1\"><a href=\"#\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Mein Programm<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-3692\" class=\"pm-print menu-item menu-item-type-custom menu-item-object-custom av-menu-button av-menu-button-colored menu-item-top-level menu-item-top-level-2\"><a href=\"#\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Mein Programm drucken<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-3693\" class=\"pm-reset menu-item menu-item-type-custom menu-item-object-custom av-menu-button av-menu-button-bordered menu-item-top-level menu-item-top-level-3\"><a href=\"#\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Auswahl aufheben<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div><div id='after_submenu_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-algfs-d9bcd9cea82946820190f1eec09d9391\">\n#top .av-special-heading.av-algfs-d9bcd9cea82946820190f1eec09d9391{\npadding-bottom:0;\n}\nbody .av-special-heading.av-algfs-d9bcd9cea82946820190f1eec09d9391 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-algfs-d9bcd9cea82946820190f1eec09d9391 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-algfs-d9bcd9cea82946820190f1eec09d9391 av-special-heading-h3 blockquote modern-quote  avia-builder-el-17  el_after_av_submenu  el_before_av_section  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>Dienstag<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >1. September 2026<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3' aria-label='2-Spaltig' class='avia-section av-2hpmgv-05438aab13e64a52b807720c3b1cc4f0 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-18  el_after_av_heading  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7hj6b3-cd0576eeffb95ecf8b49a6472eeb70cc av_one_fifth  avia-builder-el-19  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mddh5za4-8dbda46863d872f29a96d04a6c1155f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>ab 08.30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-5ltbyn-9bab51225c48098388f30fb6c9bc4ff9 av_four_fifth  avia-builder-el-21  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mcbqynzz-907c2fcaf2fd788438d02471947742c7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>REGISTRIERUNG &amp; NETWORKING-COFFEE<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4' aria-label='2-Spaltig' class='avia-section av-sjwtc-84a490e37b90327f662de390bd60b5d2 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-23  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-mxau0-374beee762e9adb6fe79664278894875 av_one_fifth  avia-builder-el-24  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-exas0-dbb1d274827fbb7e0220b6cb41ed4174 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>09.30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-7wk0g-6eaff42124899ebdaa248f36f2d5d9c7 av_four_fifth  avia-builder-el-26  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtc7snw-1ed4afe7c9c3d4c53c5cc5307e412835 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEGR\u00dc\u00dfUNG DURCH DANIEL OCHS UND ER\u00d6FFNUNG DURCH DIE MODERATION<\/strong><\/p>\n<p>Daniel Ochs, Head of IGS, LZ Medien<br \/>\n<a href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/ingo-rentz\/\" target=\"_blank\" rel=\"noopener\">Ingo Rentz<\/a>, Stv. Ressortleiter Digital, Lebensmittel Zeitung<br \/>\n<a href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/manfred-stockburger\/\" target=\"_blank\" rel=\"noopener\">Manfred Stockburger<\/a>, Chefkorrespondent, Lebensmittel Zeitung<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-202z8v-a41ba65179330bdfc69c5724ae38a7ec main_color avia-section-small avia-no-shadow  avia-builder-el-28  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcbsmbyg-fbbd07977c511d1d314fe7ec767f0688\">\n#top .av-special-heading.av-mcbsmbyg-fbbd07977c511d1d314fe7ec767f0688{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mcbsmbyg-fbbd07977c511d1d314fe7ec767f0688 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mcbsmbyg-fbbd07977c511d1d314fe7ec767f0688 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mcbsmbyg-fbbd07977c511d1d314fe7ec767f0688 av-special-heading-h3 blockquote modern-quote  avia-builder-el-29  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >FOKUS 1<\/h3><div class='av-subheading av-subheading_below'><p>Data is Power: Retail Media Status quo &amp; Potenzial<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6' aria-label='2-Spaltig' class='avia-section av-r9t3c-dce1f6c7ea3cadff4e964637a0b34338 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-30  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-meiwo-2578362fc2d7994a988969272e42b710 av_one_fifth  avia-builder-el-31  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-gmonk-8597fe1dc3f93aaea66d3e88c7127aca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>09.40<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-7h934-ea3c0da10c95ed012153b340a47972c3 av_four_fifth  avia-builder-el-33  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtcs9ub-f6ea665ce260b21a7fb3011ab0f0b686 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>STATUS QUO<\/strong><br \/>\n<b>German Retail Media Deep Dive: Exklusive Einblicke ins Live-Dashboard Walrus<\/b><\/p>\n<p>Daniel Knapp pr\u00e4sentiert exklusive Einblicke aus einem einzigartigen Datensatz von \u00fcber 70 europ\u00e4ischen Retailern \u2013 erstmals und exklusiv auf der B\u00fchne des LZ Retail Media Day, noch vor der DMEXCO. Welche Marken dominieren Sponsored Products, wie unterscheiden sichn Adloads international und was passiert wirklich im Maschinenraum von Retail Media?<\/p>\n<p><a href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/daniel-knapp-2\/\" target=\"_blank\" rel=\"noopener\">Daniel Knapp<\/a>, Chief Economist, IAB Europe<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7' aria-label='2-Spaltig' class='avia-section av-130l00-ea69951b9ce1089555091749f6005bb7 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-35  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-ujdcg-fbf519d06e121a8313a7bd509eca8fad av_one_fifth  avia-builder-el-36  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtd2ts1-6bcbe5aa46194be95e053b487a77a4cf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10.10<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-qvxv4-f958e91e4d05d2fc9d3a46e2dcc35ddc av_four_fifth  avia-builder-el-38  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtd443u-f330f61459e830e795bfa45a8a880eaa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST CASE<\/strong><br \/>\n<b>Wie Danone gezielt Shopper aktiviert und Marken st\u00e4rkt.<\/b><\/p>\n<p>Marken m\u00fcssen dort wirken, wo die Entscheidung f\u00e4llt: am Point of Sale. Mit gezielter Ansprache entlang der gesamten Shopper Journey wird der Shopper in den Markt gef\u00fchrt \u2013 und dort rei\u00dft die Kommunikation nicht ab. Aufmerksamkeitsstarke digitale Werbe-Touchpoints im Markt st\u00e4rken die Markenwahrnehmung genau am Ort der Kaufentscheidung, der Coupon setzt den finalen Kaufimpuls. Was andere an der Ladent\u00fcr \u00fcbergeben, f\u00fchren wir im Markt und bis zum Bon weiter. Markenaufbau und Aktivierung aus einer Hand.<\/p>\n<p>Wie das in der Praxis aussieht, zeigt der Use Case von Danone mit acardo und Verve Retail Media: von der ersten Ansprache bis zum nachweisbaren Marken- und Abverkaufslift an der Kasse \u2013 als ein durchg\u00e4ngiges, messbares System mit Closed Loop bis auf den Kassenbon.<\/p>\n<p><a href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/katrin-spahn\/\" target=\"_blank\" rel=\"noopener\">Katrin Spahn<\/a>, Chief Sales &amp; Marketing Officer, ACARDO<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8' aria-label='2-Spaltig' class='avia-section av-l7xq8-0e0ffbc9b844af527ed0abea6af014f9 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-40  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-gy68g-631a99ddc8533bb23136fd59ce8a33b0 av_one_fifth  avia-builder-el-41  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtd4tkb-f5a14d1cb76bd7ead3552a39fe339b12 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10.30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-7avx4-8dda3efbe5d86d6f7a522ca7eec26a85 av_four_fifth  avia-builder-el-43  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtd5p6o-aeabe81e00845503eb1fc4ce0d57b71b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST CASE<\/strong><br \/>\n<b>Erwarten Sie einen Best Case aus dem Handel<\/b><br \/>\nStay tuned!<\/p>\n<p><a href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/sylwia-iwanejko-sajewska\/\" target=\"_blank\" rel=\"noopener\">Sylwia Iwanejko-Sajewska<\/a>, RVP, Head of Brands and Commerce Media DACH, LiveRamp<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9' aria-label='2-Spaltig' class='avia-section av-1n5qpk-0acd5fc5e556af1d7a42b65d251f2a3a main_color avia-section-no-padding avia-no-shadow  avia-builder-el-45  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1cqkjc-ae735f0734ee67247f0d6538322e9776 av_one_fifth  avia-builder-el-46  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-19apfk-8503e817064b0187cc6d2ef9077875d0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10.30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-10t2cg-ccaac2e8b8c066b409a82add9147e051 av_four_fifth  avia-builder-el-48  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtd74cx-30137740a3b3a16e1aacd5067526cd21 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>NETWORKING-COFFEE-BREAK<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-x22s0-bfcfefe871c9c98cc5ccc5fe7572aef9 main_color avia-section-small avia-no-shadow  avia-builder-el-50  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqtd7vmi-880c4f8a4a55e8b40ca18afd54708701\">\n#top .av-special-heading.av-mqtd7vmi-880c4f8a4a55e8b40ca18afd54708701{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mqtd7vmi-880c4f8a4a55e8b40ca18afd54708701 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mqtd7vmi-880c4f8a4a55e8b40ca18afd54708701 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mqtd7vmi-880c4f8a4a55e8b40ca18afd54708701 av-special-heading-h3 blockquote modern-quote  avia-builder-el-51  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >FOKUS 2<\/h3><div class='av-subheading av-subheading_below'><p>Gemeinsam stark: H\u00e4ndler-Marken-Partnerschaften als Wachstumsmotor<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_11' aria-label='2-Spaltig' class='avia-section av-suuc0-ac2931bdcc883ac58a6b5260fbb1ae24 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-52  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-kd9k8-af17047c7656faa0113068adce79d0ee av_one_fifth  avia-builder-el-53  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtd6plp-08d4c68a850023b70f6cf9b097748c23 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11.15<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-ciwfs-226b120be8e6e8b5bdfadae82f967885 av_four_fifth  avia-builder-el-55  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-937i8-0b30a6f177f8d756dc50e06aad243807 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST CASE<\/strong><br \/>\n<b>Vom Schaufenster zur Plattform: INTERSPORTs Retail-Media-Journey<\/b><\/p>\n<p>Als Gesch\u00e4ftsf\u00fchrer sowohl der INTERSPORT Marketing Services als auch der INTERSPORT Digital GmbH zeigt David\u202fWalker, wie eine integrierte Omni-Channel-Retail-Media-Strategie in der Praxis aussieht. Die Keynote beleuchtet das Zusammenspiel von station\u00e4ren POS-Fl\u00e4chen, Schaufenstervermarktung, digitalen Kan\u00e4len und der Loyalty-Plattform. Anhand konkreter Kampagnen skizziert David\u202fWalker, wie INTERSPORT Marken entlang der gesamten Customer Journey\u202fplatziert\u202f-\u202fvon Awareness \u00fcber Consideration bis zum Kaufabschluss im Store oder online. Die Zuh\u00f6renden erhalten praxisnahe Einblicke in Prozesse, Organisation und Erfolgsfaktoren f\u00fcr ein skalierbares Retail-Media-Gesch\u00e4ft.<\/p>\n<p><a href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/david-walker\/\" target=\"_blank\" rel=\"noopener\">David Walker<\/a>, Gesch\u00e4ftsf\u00fchrer der INTERSPORT Digital GmbH und Gesch\u00e4ftsf\u00fchrer der INTERSPORT Marketing Services GmbH<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_12' aria-label='2-Spaltig' class='avia-section av-av_section-ee29ef62f29f3c757c572d896910df6b main_color avia-section-no-padding avia-no-shadow  avia-builder-el-57  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-av_one_fifth-d06ac315df03466539632ce2ea8383b9 av_one_fifth  avia-builder-el-58  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mrm6a7fv-84f3c5d22c73dd3faf7825f45ff1d1c4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11.35<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-av_four_fifth-d5e5ffeb204c1ded76c3191d5d227100 av_four_fifth  avia-builder-el-60  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mrm6atau-eb77f1989cc637ffa7584c4a10dd4cb0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST CASE<\/strong><br \/>\n<b>Innovation als zentraler Treiber des Wachstums von Dyn<\/b><\/p>\n<p>Dyn denkt Sportstreaming konsequent neu \u2013 mit innovativen Formaten, einer fanzentrierten Plattform, aber auch mit Partnerschaften, die Reichweite und Relevanz gleicherma\u00dfen steigern. Am Beispiel der Kooperation mit Lidl zeigt Max Ehrhardt, wie innovative Kooperationen Mehrwert f\u00fcr Abonnentinnen und Abonnenten bieten und zu einem zentralen Wachstumsmotor des Unternehmens werden.<\/p>\n<p><a href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/max-ehrhardt\/\" target=\"_blank\" rel=\"noopener\">Max Ehrhardt<\/a>, Gesch\u00e4ftsf\u00fchrer und Chief Revenue &amp; Marketing Officer, Dyn Sport &amp; Dyn Media Networks<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_13' aria-label='2-Spaltig' class='avia-section av-594kzc-164bb005b2dced13ca46fe41310ddb2b main_color avia-section-no-padding avia-no-shadow  avia-builder-el-62  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-513pag-abb8aced46df0a85bb104c69dfa503f2 av_one_fifth  avia-builder-el-63  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtdca1e-f2d48d496c4ea349a2cd7ff8ccae0190 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>11.55<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-htals-c3991cc4944b2636653037825f60af8d av_four_fifth  avia-builder-el-65  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtdcxiv-a9d2d73b494da23a17eed5b341dbeb07 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST CASE<\/strong><br \/>\n<b>ROPO Reloaded \u2013 Die vollst\u00e4ndig messbare Shopper Journey<\/b><\/p>\n<p>savi macht die gesamte Shopper Journey erstmals vollst\u00e4ndig messbar \u2013 vom TV-Werbespot im Wohnzimmer \u00fcber personalisierte Mobile Coupons bis hin zur Einl\u00f6sung am POS. Anhand realer Kampagnendaten zeigt savi, wie sich nicht nur Reichweiten, sondern auch tats\u00e4chlicher ROPO-Effekt und ROI transparent nachvollziehen lassen: vom Zeitpunkt und Ort des TV-Kontakts \u00fcber die Coupon-Aktivierung bis hin zum Kauf im jeweiligen Store.<\/p>\n<p><a href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/philipp-timm\/\" target=\"_blank\" rel=\"noopener\">Philipp Timm<\/a>, Chief Commercial Officer \/ Gesch\u00e4ftsf\u00fchrer, savi Germany<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_14' aria-label='2-Spaltig' class='avia-section av-4oin3s-47f9e89dc4f1edcff77b3892117ce85b main_color avia-section-no-padding avia-no-shadow  avia-builder-el-67  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-4l8l3s-bbf1f83957ff96eb425bf7ffc02df554 av_one_fifth  avia-builder-el-68  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-4em834-ebf314abc06b28b1283bda63f996d85e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>12.15<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-45o0js-d49ca47fb089f23237816528a6a86048 av_four_fifth  avia-builder-el-70  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-3zuxjk-a264349ee4d9b03e0a3afc6377863e70 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>NETWORKING-LUNCH-BREAK<\/strong><\/p>\n<\/div><\/section><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-3vmyv4-892e6b5daff7d830945907168692074a main_color avia-section-small avia-no-shadow  avia-builder-el-72  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqtdejos-eb70588231ca667d801df50f8e74db26\">\n#top .av-special-heading.av-mqtdejos-eb70588231ca667d801df50f8e74db26{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mqtdejos-eb70588231ca667d801df50f8e74db26 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mqtdejos-eb70588231ca667d801df50f8e74db26 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mqtdejos-eb70588231ca667d801df50f8e74db26 av-special-heading-h3 blockquote modern-quote  avia-builder-el-73  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >FOKUS 3<\/h3><div class='av-subheading av-subheading_below'><p>Retail Media in Action: Strategien, Praxiseinblicke und Prozesse<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_16' aria-label='2-Spaltig' class='avia-section av-3s1pbc-676090c8802385b460fc006aa8271140 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-74  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3m5wbc-b9779c2ad948e3232f6541ece899535e av_one_fifth  avia-builder-el-75  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtdf3rq-5c4c2c9305090278b7901b8dc0a148f3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>13.50<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-3ev9u8-e35f6973179e9c46ee03951ace8a9684 av_four_fifth  avia-builder-el-77  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtdg2rd-821bdb23d44de9772ce9e1abd1c83452 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BEST CASE<\/strong><br \/>\n<b>Erwarten Sie einen Best Case aus dem Handel<\/b><br \/>\nStay tuned!<\/p>\n<p><a href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/maximilian-aigner\/\" target=\"_blank\" rel=\"noopener\">Maximilian Aigner<\/a>, Lead Sales &amp; New Business FMCG, PAYBACK<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_17' aria-label='2-Spaltig' class='avia-section av-3a1xvc-6af757f2b7a07d80e4d36dbf82a0955e main_color avia-section-no-padding avia-no-shadow  avia-builder-el-79  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-34s5b4-15c3d921cbe2c73e2e14fb2284476eb4 av_one_fifth  avia-builder-el-80  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtdgkyc-4443561f0ad602ad9840448d8a69507f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>14.10<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-2umypc-a41979bba52bbab61eec301e555abb4c av_four_fifth  avia-builder-el-82  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtdhisp-e7ded02272bb58e3240858b718e50daf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>IMPULS<\/strong><br \/>\n<b>Pl\u00e4doyer f\u00fcr mehr Mut: Wie entfalten wir das volle Retail Media Potenzial?<\/b><\/p>\n<p>Retail Media boomt weiter und steht trotzdem vor Herausforderungen. Matthias Sch\u00f6nwandt ist \u00fcberzeugt: Um diese zu meistern, braucht es jetzt Vertrauen, Zusammenarbeit und vor allem eine geh\u00f6rige Portion Mut.<\/p>\n<p>Sein Pl\u00e4doyer: Schluss mit Silodenken und Einzelinteressen! Wer im Retail-Media-Kosmos wirklich erfolgreich sein will, muss gemeinsam handeln, neue Ideen entwickeln und zusammen ausprobieren. Nur bei vertrauensvoller Zusammenarbeit zwischen Werbetreibenden, Publishern und Agenturen kann das volle Potenzial von Retail Media entfacht werden. Dabei gibt Sch\u00f6nwandt Einblicke und Beispiele aus der Retail-Media-Welt von Kaufland. Der Lebensmitteleinzelh\u00e4ndler \u00f6ffnet sich nach Jahrzehnten der Verschlossenheit mit Kaufland Interact gegen\u00fcber Marken und Werbetreibenden f\u00fcr eine datengetriebene Zusammenarbeit. Neben harten Verhandlungsrunden um jeden Cent will man jetzt gemeinsam mit Retail Media ein besseres Einkaufserlebnis schaffen. Wie funktioniert das? Welche Herausforderungen m\u00fcssen dabei gel\u00f6st werden? Wo will man gemeinsam hin?<\/p>\n<p><a href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/matthias-schoenwandt\/\" target=\"_blank\" rel=\"noopener\">Matthias Sch\u00f6nwandt<\/a>, Gesch\u00e4ftsf\u00fchrer Kaufland interact<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_18' aria-label='2-Spaltig' class='avia-section av-2qng1c-eb0c531c0c7d4adb7ae1733513900e20 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-84  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2ktf2w-017c1a31a027d016a4dc4db3f3a30168 av_one_fifth  avia-builder-el-85  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtdi881-679b8956b071325db495726b104854d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>14.30<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-2fckns-c8d2215d9e123656b5e0d6e13d44f697 av_four_fifth  avia-builder-el-87  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtdjo7n-e41c1a97d732136a5584cb7cc110cb89 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>PANEL<\/strong><br \/>\n<b>Power Panel: The New Retail Media Economy!<\/b><\/p>\n<p>Retail Media entwickelt sich vom Wachstumsfeld zum strategischen Machtfaktor im Marketing. Die hochkar\u00e4tig besetzte Elefantenrunde beleuchtet aktuelle Marktverschiebungen, neue Partnerschaften und die Rolle von Daten, Plattformen und Handelsallianzen im Wettbewerb um Budgets und Aufmerksamkeit.<\/p>\n<p><a href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/annette-calandrini\/\" target=\"_blank\" rel=\"noopener\">Annette Calandrini<\/a>, Senior Media Manager, Ferrero \/ OWM Vorstand<br \/>\n<a href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/matthias-schoenwandt\/\" target=\"_blank\" rel=\"noopener\">Matthias Sch\u00f6nwandt<\/a>, Gesch\u00e4ftsf\u00fchrer, Kaufland interact<br \/>\n<a href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/patrick-swientek\/\" target=\"_blank\" rel=\"noopener\">Patrick Swientek<\/a>, Global Director Platforms &amp; Services IBC, Danone und OWM Vorstand<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_19' aria-label='2-Spaltig' class='avia-section av-2b3fjk-6cc35ded9a6b6772461efe439edf7c5c main_color avia-section-no-padding avia-no-shadow  avia-builder-el-89  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-7biao-4365729a3d3691c52b27c79636fa0e20 av_one_fifth  avia-builder-el-90  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtddjuy-22d618f0b544635aa123da0af564879b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>15.10<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1v7fq0-60f8c6990d583a70564ef8d720528e33 av_four_fifth  avia-builder-el-92  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtde6ei-b9408a8c86c818b739c1380a0bcf8e6b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>NETWORKING-COFFEE-BREAK<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='ausblenden'  class='avia-section av-1qegvc-6daca38e9905ddd5bc7f152b47746dd7 main_color avia-section-small avia-no-shadow  avia-builder-el-94  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqtdl4mv-091e7a5917a15e946679c275c6366920\">\n#top .av-special-heading.av-mqtdl4mv-091e7a5917a15e946679c275c6366920{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mqtdl4mv-091e7a5917a15e946679c275c6366920 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mqtdl4mv-091e7a5917a15e946679c275c6366920 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mqtdl4mv-091e7a5917a15e946679c275c6366920 av-special-heading-h3 blockquote modern-quote  avia-builder-el-95  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >FOKUS 4<\/h3><div class='av-subheading av-subheading_below'><p>Pushing the boundaries: What\u2019s next for Retail Media?<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_21' aria-label='2-Spaltig' class='avia-section av-1jq6eo-e07d4fe148984848674c6ba626ac11b4 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-96  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1d2qt4-b89bc60e13ab0ebf1242b1b439d806e4 av_one_fifth  avia-builder-el-97  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtdljw4-b1fc55c8846d2581b581abb45dd45bd5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>16.10<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-17koeo-6734fcd63e11edfed4c580207b40384c av_four_fifth  avia-builder-el-99  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtdmlsf-bb55b936b1632cc1b4a776c3e58d34c6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>KEYNOTE<\/strong><br \/>\n<b>The Retail Media Maturity Curve:<\/b><br \/>\nWhat Europe\u2019s Retailers Can Learn from Asia<\/p>\n<p><a href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/marcus-spurrell\/\" target=\"_blank\" rel=\"noopener\">Marcus Spurrell<\/a>, CEO, DMALL<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_22' aria-label='2-Spaltig' class='avia-section av-15a8tc-702b0e004a5fdc26a9eef30a49e79c79 main_color avia-section-no-padding avia-no-shadow  avia-builder-el-101  el_after_av_section  el_before_av_section  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-w7on4-e5146063e3129b23db017e6b6d863f11 av_one_fifth  avia-builder-el-102  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtdn3fd-9d7a0543d3c3f8fff2e60a8c5d311742 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>16.45<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-p3ma0-3759042af12fa4b7c830b7f5be53a56d av_four_fifth  avia-builder-el-104  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtdnyli-c45bd09c9b0df7a0c9fab76fa811521d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>RECAP UND CLOSING DURCH DIE MODERATION<\/strong><\/p>\n<p><a href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/ingo-rentz\/\" target=\"_blank\" rel=\"noopener\">Ingo Rentz<\/a>, Stv. Ressortleiter Digital, Lebensmittel Zeitung<br \/>\n<a href=\"https:\/\/dfvcg-events.de\/retail-media-day\/vortragend\/manfred-stockburger\/\" target=\"_blank\" rel=\"noopener\">Manfred Stockburger<\/a>, Chefkorrespondent, Lebensmittel Zeitung<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_23' aria-label='2-Spaltig' class='avia-section av-mu2bk-ec02d9b0fdfd2a2f754595717d24a1cc main_color avia-section-no-padding avia-no-shadow  avia-builder-el-106  el_after_av_section  avia-builder-el-last  programm-row avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-h8qmw-a54d190f7327f4c35764554158b518e0 av_one_fifth  avia-builder-el-107  el_before_av_four_fifth  avia-builder-el-first  programmzeit first first flex_column_div  '     aria-label='Uhrzeit'  ><section  class='av_textblock_section av-mqtdob3e-723d3605e0495c8d1f56b7dbeabb6286 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>17.00<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-burm0-8c92e30ead19651ba7fdc562c4910b54 av_four_fifth  avia-builder-el-109  el_after_av_one_fifth  avia-builder-el-last  programmzeit flex_column_div  '     aria-label='Content'  ><section  class='av_textblock_section av-mqtdoncp-860259d7b6defba9c9a48f76847fd69d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>ENDE DES LZ RETAIL MEDIA DAY 2026 UND SEKTEMPFANG<\/strong><\/p>\n<p>Treffen Sie sich nach Abschluss des Kongresses zu einem gemeinsamen Getr\u00e4nk und nutzen Sie nochmals die Gelegenheit zum pers\u00f6nlichen Austausch und Networking.<\/p>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-240","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programm | LZ Retail Media Day | 1. 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