{"id":240,"date":"2020-03-20T00:18:11","date_gmt":"2020-03-19T23:18:11","guid":{"rendered":"https:\/\/dfvcg-events.de\/private-label-day\/?page_id=240"},"modified":"2026-09-30T09:49:23","modified_gmt":"2026-09-30T07:49:23","slug":"programm","status":"publish","type":"page","link":"https:\/\/dfvcg-events.de\/private-label-day\/programm\/","title":{"rendered":"Programm"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-2c4f4c3632ea1ae03aacefeb1a66452a main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  header-farbe avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kki429qg-69cacf697ca98adfe540dee6102891b3\">\n#top .av-special-heading.av-kki429qg-69cacf697ca98adfe540dee6102891b3{\npadding-bottom:0;\n}\nbody .av-special-heading.av-kki429qg-69cacf697ca98adfe540dee6102891b3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kki429qg-69cacf697ca98adfe540dee6102891b3 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kki429qg-69cacf697ca98adfe540dee6102891b3 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>LZ Private Label Day<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-32bzp4-8896ad47cfd7e955c4aeed4aaa3c681d main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  el_before_av_one_full  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aatq0-548045048c09d3e0b08651f13c9138e7\">\n#top .av-special-heading.av-aatq0-548045048c09d3e0b08651f13c9138e7{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-aatq0-548045048c09d3e0b08651f13c9138e7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-aatq0-548045048c09d3e0b08651f13c9138e7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-aatq0-548045048c09d3e0b08651f13c9138e7 av-special-heading-h1 blockquote modern-quote  avia-builder-el-3  el_before_av_one_fifth  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Fokusthemen 2027<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='flex_column_table av-2qsbyo-0973660d9f8ba25565fe65b534d9320c sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qsbyo-0973660d9f8ba25565fe65b534d9320c\">\n#top .flex_column_table.av-equal-height-column-flextable.av-2qsbyo-0973660d9f8ba25565fe65b534d9320c{\nmargin-top:0px;\nmargin-bottom:10px;\n}\n.flex_column.av-2qsbyo-0973660d9f8ba25565fe65b534d9320c{\npadding:25px 25px 25px 25px;\n}\n<\/style>\n<div  class='flex_column av-2qsbyo-0973660d9f8ba25565fe65b534d9320c av_one_fifth  avia-builder-el-4  el_after_av_heading  el_before_av_four_fifth  header-verlauf-hell first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2n0vf4-53abb501b82140ae44d17bb59f6c6ed0\">\n.avia-image-container.av-2n0vf4-53abb501b82140ae44d17bb59f6c6ed0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2n0vf4-53abb501b82140ae44d17bb59f6c6ed0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2n0vf4-53abb501b82140ae44d17bb59f6c6ed0 av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3307 avia-img-lazy-loading-not-3307 avia_image ' src=\"https:\/\/dfvcg-events.de\/private-label-day\/wp-content\/uploads\/sites\/54\/2026\/09\/1_International.png\" alt='LZ Private Label Day: Fokus International' title='1_International'  height=\"1723\" width=\"2477\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/private-label-day\/wp-content\/uploads\/sites\/54\/2026\/09\/1_International.png 2477w, https:\/\/dfvcg-events.de\/private-label-day\/wp-content\/uploads\/sites\/54\/2026\/09\/1_International-705x490.png 705w\" sizes=\"(max-width: 2477px) 100vw, 2477px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8xeeg-f67ea65f39547eaa1d812645efb2e67b\">\n#top .flex_column_table.av-equal-height-column-flextable.av-8xeeg-f67ea65f39547eaa1d812645efb2e67b{\nmargin-top:0px;\nmargin-bottom:10px;\n}\n.flex_column.av-8xeeg-f67ea65f39547eaa1d812645efb2e67b{\npadding:0 0 0 25px;\n}\n<\/style>\n<div  class='flex_column av-8xeeg-f67ea65f39547eaa1d812645efb2e67b av_four_fifth  avia-builder-el-6  el_after_av_one_fifth  el_before_av_one_fifth  header-farbe no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28utjc-17853ba24565dee0457ddec1a1bd842f\">\n#top .av-special-heading.av-28utjc-17853ba24565dee0457ddec1a1bd842f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-28utjc-17853ba24565dee0457ddec1a1bd842f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-28utjc-17853ba24565dee0457ddec1a1bd842f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-28utjc-17853ba24565dee0457ddec1a1bd842f av-special-heading-h2 blockquote modern-quote  avia-builder-el-7  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>Fokus International:<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Die stetige Weiterentwicklung des Sektors<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-24sxzs-868da23fb77bacc3b37c0804cee6c5b6 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24sxzs-868da23fb77bacc3b37c0804cee6c5b6\">\n#top .flex_column_table.av-equal-height-column-flextable.av-24sxzs-868da23fb77bacc3b37c0804cee6c5b6{\nmargin-top:0px;\nmargin-bottom:10px;\n}\n.flex_column.av-24sxzs-868da23fb77bacc3b37c0804cee6c5b6{\npadding:25px 25px 25px 25px;\n}\n<\/style>\n<div  class='flex_column av-24sxzs-868da23fb77bacc3b37c0804cee6c5b6 av_one_fifth  avia-builder-el-8  el_after_av_four_fifth  el_before_av_four_fifth  header-verlauf-hell first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1y9a74-feeeb952ef76bcb2709a07740c1a9058\">\n.avia-image-container.av-1y9a74-feeeb952ef76bcb2709a07740c1a9058 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1y9a74-feeeb952ef76bcb2709a07740c1a9058 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1y9a74-feeeb952ef76bcb2709a07740c1a9058 av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-center  avia-builder-el-9  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-3308 avia-img-lazy-loading-not-3308 avia_image ' src=\"https:\/\/dfvcg-events.de\/private-label-day\/wp-content\/uploads\/sites\/54\/2026\/09\/2_Industrie.png\" alt='LZ Private Label Day: Fokus Industrie' title='2_Industrie'  height=\"1723\" width=\"2477\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/private-label-day\/wp-content\/uploads\/sites\/54\/2026\/09\/2_Industrie.png 2477w, https:\/\/dfvcg-events.de\/private-label-day\/wp-content\/uploads\/sites\/54\/2026\/09\/2_Industrie-705x490.png 705w\" sizes=\"(max-width: 2477px) 100vw, 2477px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rn1t4-e4a182bb7a6d3f6fcb89a67bf141782f\">\n#top .flex_column_table.av-equal-height-column-flextable.av-1rn1t4-e4a182bb7a6d3f6fcb89a67bf141782f{\nmargin-top:0px;\nmargin-bottom:10px;\n}\n.flex_column.av-1rn1t4-e4a182bb7a6d3f6fcb89a67bf141782f{\npadding:0 0 0 25px;\n}\n<\/style>\n<div  class='flex_column av-1rn1t4-e4a182bb7a6d3f6fcb89a67bf141782f av_four_fifth  avia-builder-el-10  el_after_av_one_fifth  el_before_av_one_fifth  header-farbe no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1k82p4-0ff37b4d26d5a1bb52dda4b4d87e366a\">\n#top .av-special-heading.av-1k82p4-0ff37b4d26d5a1bb52dda4b4d87e366a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-1k82p4-0ff37b4d26d5a1bb52dda4b4d87e366a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1k82p4-0ff37b4d26d5a1bb52dda4b4d87e366a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1k82p4-0ff37b4d26d5a1bb52dda4b4d87e366a av-special-heading-h2 blockquote modern-quote  avia-builder-el-11  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>Fokus Industrie:<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >So nutzen FMCG-Hersteller ihre Potenziale<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-1d5mz4-7a311c8e7e5c67bac5c19ac60db5b715 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d5mz4-7a311c8e7e5c67bac5c19ac60db5b715\">\n#top .flex_column_table.av-equal-height-column-flextable.av-1d5mz4-7a311c8e7e5c67bac5c19ac60db5b715{\nmargin-top:0px;\nmargin-bottom:10px;\n}\n.flex_column.av-1d5mz4-7a311c8e7e5c67bac5c19ac60db5b715{\npadding:25px 25px 25px 25px;\n}\n<\/style>\n<div  class='flex_column av-1d5mz4-7a311c8e7e5c67bac5c19ac60db5b715 av_one_fifth  avia-builder-el-12  el_after_av_four_fifth  el_before_av_four_fifth  header-verlauf-hell first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19dllk-3de776bb02a3ad8d316dada7a23343f0\">\n.avia-image-container.av-19dllk-3de776bb02a3ad8d316dada7a23343f0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-19dllk-3de776bb02a3ad8d316dada7a23343f0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-19dllk-3de776bb02a3ad8d316dada7a23343f0 av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-center  avia-builder-el-13  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-3309 avia-img-lazy-loading-not-3309 avia_image ' src=\"https:\/\/dfvcg-events.de\/private-label-day\/wp-content\/uploads\/sites\/54\/2026\/09\/3_Handel.png\" alt='LZ Private Label Day: Fokus Handel' title='3_Handel'  height=\"1723\" width=\"2477\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/private-label-day\/wp-content\/uploads\/sites\/54\/2026\/09\/3_Handel.png 2477w, https:\/\/dfvcg-events.de\/private-label-day\/wp-content\/uploads\/sites\/54\/2026\/09\/3_Handel-705x490.png 705w\" sizes=\"(max-width: 2477px) 100vw, 2477px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10qbkw-cff66629fc9470b6c83473a8baed7cfd\">\n#top .flex_column_table.av-equal-height-column-flextable.av-10qbkw-cff66629fc9470b6c83473a8baed7cfd{\nmargin-top:0px;\nmargin-bottom:10px;\n}\n.flex_column.av-10qbkw-cff66629fc9470b6c83473a8baed7cfd{\npadding:0 0 0 25px;\n}\n<\/style>\n<div  class='flex_column av-10qbkw-cff66629fc9470b6c83473a8baed7cfd av_four_fifth  avia-builder-el-14  el_after_av_one_fifth  el_before_av_one_fifth  header-farbe no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-usha0-e2e390d7370835b98763c47146048655\">\n#top .av-special-heading.av-usha0-e2e390d7370835b98763c47146048655{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-usha0-e2e390d7370835b98763c47146048655 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-usha0-e2e390d7370835b98763c47146048655 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-usha0-e2e390d7370835b98763c47146048655 av-special-heading-h2 blockquote modern-quote  avia-builder-el-15  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>Fokus Handel:<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Strategien <span class='special_amp'>&amp;<\/span> Aussichten f\u00fcr die Verkaufsfl\u00e4chen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-s7wps-b261b0a65e5cce8896052ac015f8d6e6 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s7wps-b261b0a65e5cce8896052ac015f8d6e6\">\n#top .flex_column_table.av-equal-height-column-flextable.av-s7wps-b261b0a65e5cce8896052ac015f8d6e6{\nmargin-top:0px;\nmargin-bottom:10px;\n}\n.flex_column.av-s7wps-b261b0a65e5cce8896052ac015f8d6e6{\npadding:25px 25px 25px 25px;\n}\n<\/style>\n<div  class='flex_column av-s7wps-b261b0a65e5cce8896052ac015f8d6e6 av_one_fifth  avia-builder-el-16  el_after_av_four_fifth  el_before_av_four_fifth  header-verlauf-hell first no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iqyso-ab3c065876b14774ee24c160083a473d\">\n.avia-image-container.av-iqyso-ab3c065876b14774ee24c160083a473d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-iqyso-ab3c065876b14774ee24c160083a473d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-iqyso-ab3c065876b14774ee24c160083a473d av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-center  avia-builder-el-17  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-3310 avia-img-lazy-loading-not-3310 avia_image ' src=\"https:\/\/dfvcg-events.de\/private-label-day\/wp-content\/uploads\/sites\/54\/2026\/09\/4_Trends.png\" alt='LZ Private Label Day: Fokus Trends' title='4_Trends'  height=\"1723\" width=\"2477\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/private-label-day\/wp-content\/uploads\/sites\/54\/2026\/09\/4_Trends.png 2477w, https:\/\/dfvcg-events.de\/private-label-day\/wp-content\/uploads\/sites\/54\/2026\/09\/4_Trends-705x490.png 705w\" sizes=\"(max-width: 2477px) 100vw, 2477px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-grpzc-4596e46d1d0bed25a00d482ff24abbf7\">\n#top .flex_column_table.av-equal-height-column-flextable.av-grpzc-4596e46d1d0bed25a00d482ff24abbf7{\nmargin-top:0px;\nmargin-bottom:10px;\n}\n.flex_column.av-grpzc-4596e46d1d0bed25a00d482ff24abbf7{\npadding:0 0 0 25px;\n}\n<\/style>\n<div  class='flex_column av-grpzc-4596e46d1d0bed25a00d482ff24abbf7 av_four_fifth  avia-builder-el-18  el_after_av_one_fifth  avia-builder-el-last  header-farbe no_margin flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8of3k-175d80363ff5dc7cb4999a66c3b53d18\">\n#top .av-special-heading.av-8of3k-175d80363ff5dc7cb4999a66c3b53d18{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-8of3k-175d80363ff5dc7cb4999a66c3b53d18 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-8of3k-175d80363ff5dc7cb4999a66c3b53d18 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-8of3k-175d80363ff5dc7cb4999a66c3b53d18 av-special-heading-h2 blockquote modern-quote  avia-builder-el-19  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>Fokus Trends:<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Health <span class='special_amp'>&amp;<\/span> Storytelling im Handelsmarkenregal<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'><div  class='flex_column av-1m2oug-f92f5ff9cf12f8d5ec3859402b909023 av_one_full  avia-builder-el-20  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-algfs-ad09a0f7f01a0ad49268b956348ddee8\">\n#top .av-special-heading.av-algfs-ad09a0f7f01a0ad49268b956348ddee8{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-algfs-ad09a0f7f01a0ad49268b956348ddee8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-algfs-ad09a0f7f01a0ad49268b956348ddee8 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-algfs-ad09a0f7f01a0ad49268b956348ddee8 av-special-heading-h1 blockquote modern-quote  avia-builder-el-21  el_before_av_table  avia-builder-el-first '><div class='av-subheading av-subheading_above'><p>3. M\u00e4rz 2026<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Das war unser Programm 2026<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div class='avia-data-table-wrap av-9insx4-0d32577fe2fd7b247df57f1c2715177b avia_responsive_table avia-table-1'><table  id=\"programm-tabelle\"  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-22  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>8:15<\/th><td class=''><strong> COFFEE &amp; WELCOME<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>8:30<\/th><td class=''><strong> BREAKFAST SESSION<\/strong><br \/>\nA Control Tower for Private Label: Assortment Control. Faster Launches. Stronger Margins.<\/p>\n<p><b>Invitation only<\/b><\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/joe-colvin\/\/\">Joe Colvin<\/a>, Sales Director Retail, EMEA<br \/>\n<a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/murat-ulucam\/\/\">Murat Ulu\u00e7am<\/a>, Sales Director Retail, DACH<\/p>\n<p>powered by<\/p>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>9:15<\/th><td class=''><strong> OPENING &amp; EINF\u00dcHRUNG IN DAS PROGRAMM <\/strong><\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/bernd-biehl\/\">Bernd Biehl<\/a>, Chefredaktion, Lebensmittel Zeitung<br \/>\n<a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/moderation-werner-tewes\/\">Werner Tewes<\/a>, Handelsressort, Lebensmittel Zeitung<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>PRIVATE LABEL INSIGHTS<\/strong> <\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>9:30<\/p>\n<p><\/th><td class=''><strong>INSIGHTS<\/strong><br \/>\nHandelsmarken \u2013 Ein Balanceakt zwischen Preis und Qualit\u00e4t<br \/>\n<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/dr-carolina-sinning\/ \/\">Dr. Carolina Sinning<\/a>, Consultant, YouGov <\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''><strong>VORTRAG<\/strong><br \/>\nNext Level Private Label: vom Regalplatz zur Anziehungskraft<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/dr-dennis-esch\/ \/\">Dr. Dennis Esch<\/a>, Gesch\u00e4ftsf\u00fchrer, ESCH. The Brand Consultants<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:30<\/p>\n<p><\/th><td class=''><strong>COFFEE &amp; NETWORKING<\/strong><br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>KUNDENBINDUNG &amp; STORYTELLING<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:00<\/th><td class=''><strong>INSIGHTS<\/strong><br \/>\nBeyond Price: Wie Eigenmarken Bindung und Wert erzeugen \u2013 eine verhaltenswissenschaftliche Perspektive<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/prof-dr-hanna-schramm-klein\/\/\">Prof. Dr. Hanna Schramm-Klein<\/a>, Professur f\u00fcr Marketing und Handel, Universit\u00e4t Siegen<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:35<\/th><td class=''><strong>IMPULS<\/strong><br \/>\nEin Jahr Edeka Herzst\u00fccke: Mission Lovebrand erf\u00fcllt?<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/frank-ebrecht\/\/\">Frank Ebrecht<\/a>, Gesch\u00e4ftsf\u00fchrer, Edeka Niemerszein<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:45<br \/>\n<\/th><td class=''><strong>LZ TALK<\/strong><br \/>\nPrivate Label Performance nach Kategorien &#8211; wo ist Luft nach oben?<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/semai-akale\/\/\">Semai Akale<\/a>, Gesch\u00e4ftsf\u00fchrerin, Rewe Akale<br \/>\n<a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/frank-ebrecht\/\/\">Frank Ebrecht<\/a>, Gesch\u00e4ftsf\u00fchrer, Edeka Niemerszein<br \/>\n<a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/rebekka-haase\/\/\">Rebekka Haase<\/a>, Hauptabteilungsleiterin Own Brand Management, METRO<br \/>\n<a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/tanja-wiesmann\/\/\">Tanja Wiesmann<\/a>, Leiterin Sortimentsstrategie und Lieferantenpolitik, SPAR<\/p>\n<p>im Gespr\u00e4ch mit <a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/bernd-biehl\/\">Bernd Biehl<\/a>, Chefredaktion, Lebensmittel Zeitung<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:30<\/th><td class=''><strong> LUNCH BREAK<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13:30<\/th><td class=''><strong>LATTMANN UNTERWEGS<\/strong><br \/>\nBeobachtungen am POS &#8211; ist Me-too wieder im Trend?<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/christian-lattmann\/\/\">Christian Lattmann<\/a>, Redakteur &amp; POS-Experte<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:40<\/p>\n<p><\/th><td class=''><strong>VORTRAG<\/strong><br \/>\nWie viel Me-too ist im Handel heute zul\u00e4ssig?<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/dr-jakob-f-daemmer\/\/\">Dr. Jakob F. D\u00e4mmer<\/a>, Fachanwalt f\u00fcr gewerblichen Rechtsschutz, NOTOS<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:05<\/th><td class=''><strong>FOLLOW UP<\/strong><br \/>\nVom Regal ins Herz: Die Entwicklung unserer Private Label zu echten Love Brands<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/sandra-lorenz\/\/\">Sandra Lorenz<\/a>, Gesch\u00e4ftsleitung, ROSSMANN Brands<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:25<\/th><td class=''><strong>FOLLOW UP<\/strong><br \/>\nThe invisible barriers to private label growth.<br \/>\nEverything we thought we knew about private label was wrong<br \/>\n<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/paolo-bonsignore\/\/\">Paolo Bonsignore<\/a>, Commercial Director, Coop Italian Food<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:45<\/th><td class=''><strong>COFFEE &amp; NETWORKING<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>BEST CASES AUS DEM FACHHANDEL<\/strong><br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>15:15<\/p>\n<p><\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nWachsen in schwierigen M\u00e4rkten &#8211; so positioniert sich Coolblue erfolgreich im deutschen Konkurrenzfeld<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/urs-moeller\/\/\">Urs M\u00f6ller<\/a>, Country Manager Germany, Coolblue<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:35<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nKundenbed\u00fcrfnisse im Fokus &#8211; Die Eigenmarkenstrategie von OBI<\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/moritz-giedziella\/\/\">Moritz Giedziella<\/a>, Vice President Global Sourcing, OBI<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><strong>PARTNER STATT PRODUZENT<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>16:05<\/p>\n<p><\/th><td class=''><strong>INTERVIEW<\/strong><br \/>\nWie hoch ist der Fokus der Kunden und Kundinnen auf die Hersteller der Private Labels? <\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/patrick-sieber\/\/\">Patrick Sieber<\/a>, Gr\u00fcnder &amp; CEO, MarkenDetektive<\/p>\n<p>im Gespr\u00e4ch mit <a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/bernd-biehl\/\">Bernd Biehl<\/a>, Chefredaktion, Lebensmittel Zeitung<\/p>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>16:30<br \/>\n<\/th><td class=''><strong> CLOSING &amp; LEARNINGS <\/strong> <\/td><td class=''><a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/bernd-biehl\/\">Bernd Biehl<\/a>, Chefredaktion, Lebensmittel Zeitung<br \/>\n<a href=\"https:\/\/dfvcg-events.de\/private-label-day\/vortragend\/moderation-werner-tewes\/\">Werner Tewes<\/a>, Handelsressort, Lebensmittel Zeitung<\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: ''; } <\/style><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-240","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LZ Private Label Day | Programm<\/title>\n<meta name=\"description\" content=\"Als Teilnehmer:in erwarten Sie die wichtigsten Themen, Innovationen und Highlights der Branche. 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