{"id":2713,"date":"2022-11-07T13:35:37","date_gmt":"2022-11-07T12:35:37","guid":{"rendered":"https:\/\/dfvcg-events.de\/digitale-zukunft\/?page_id=2713"},"modified":"2026-02-05T16:18:25","modified_gmt":"2026-02-05T15:18:25","slug":"programm","status":"publish","type":"page","link":"https:\/\/dfvcg-events.de\/lz-ai-day\/programm\/","title":{"rendered":"Programm 2024"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-lzwsv1mo-7f87c24cfe9a3edc788288211e34d0ae main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  header-verlauf avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2713'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lzwsvsmp-0ea0121d7c6f1971f6c8223f732373ce\">\n#top .av-special-heading.av-lzwsvsmp-0ea0121d7c6f1971f6c8223f732373ce{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lzwsvsmp-0ea0121d7c6f1971f6c8223f732373ce .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lzwsvsmp-0ea0121d7c6f1971f6c8223f732373ce .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lzwsvsmp-0ea0121d7c6f1971f6c8223f732373ce .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-lzwsvsmp-0ea0121d7c6f1971f6c8223f732373ce av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>LZ AI Day<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >DAS WAR UNSER PROGRAMM<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='tag1'  class='avia-section av-kqw9y8qz-13aed0c3f9f663cd7e47ad2b1d9e5ab8 main_color avia-section-default avia-no-shadow  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2713'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kqw9xh9e-13f74407dee8f4b063adce76bba91d93\">\n#top .av-special-heading.av-kqw9xh9e-13f74407dee8f4b063adce76bba91d93{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kqw9xh9e-13f74407dee8f4b063adce76bba91d93 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kqw9xh9e-13f74407dee8f4b063adce76bba91d93 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kqw9xh9e-13f74407dee8f4b063adce76bba91d93 av-special-heading-h2 blockquote modern-quote  avia-builder-el-3  el_before_av_hr  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm 2025<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m10usr4t-f28f997cad526bf3652f5b0d8754c300\">\n#top .hr.hr-invisible.av-m10usr4t-f28f997cad526bf3652f5b0d8754c300{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-m10usr4t-f28f997cad526bf3652f5b0d8754c300 hr-invisible  avia-builder-el-4  el_after_av_heading  el_before_av_table '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='avia-data-table-wrap av-9insx4-0d32577fe2fd7b247df57f1c2715177b avia_responsive_table avia-table-1'><table  id=\"programm-tabelle\"  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>08.15<\/th><td class=''><b>Coffee &amp; Welcome<\/b><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>08.45<\/th><td class=''><b>Opening &amp; Einf\u00fchrung in das Programm<\/b><br \/>\n<\/td><td class=''><b>Bernd Biehl<\/b>, Chefredaktion, Lebensmittel Zeitung<br \/>\n<b>Denise Klug<\/b>, Ressortleitung Technologie &amp; Logistik, Lebensmittel Zeitung<\/td><\/tr><tr class='avia-heading-row'><th class='avia-desc-col'><\/th><th class=''><span style=\"color: #005fa8;font-weight: bold\">FOKUS 1: Die n\u00e4chsten Schritte am POS<\/span><\/th><th class=''><\/th><\/tr><tr class=''><th class='avia-desc-col'>08.55<\/p>\n<\/th><td class=''><strong>INSIGHTS<\/strong><br \/>\nRetail AI &#8211; Tech-Trends 2026\/2027 &#8211; neu aus der Forschung<\/td><td class=''><b>Theresa Schleicher<\/b>, Handels- und Zukunftsexpertin<\/td><\/tr><tr class=''><th class='avia-desc-col'>09:30<\/th><td class=''><strong>IMPULS<\/strong><br \/>\nDer Store als lernendes System: Wie KI und Sensorik den Handel von morgen formen.<\/td><td class=''><b>Marco Braun<\/b>, VP DACH, VusionGroup<\/td><\/tr><tr class=''><th class='avia-desc-col'>09.45<\/p>\n<\/th><td class=''><strong>TALKRUNDE<\/strong><br \/>\nWas KI am Pos wirklich ver\u00e4ndert. Ein gemeinsamer Blick auf die Fl\u00e4che.<\/p>\n<\/td><td class=''><b>Moritz Patzke<\/b>, Director Digital Transformation &amp; Data, Lavazza<br \/>\n<b>Florian J\u00e4ger<\/b>, Gesch\u00e4ftsf\u00fchrer, Edeka J\u00e4ger<\/p>\n<p>Moderiert von: <b>Alexandra Tsingeni<\/b>, Retail Reporterin<\/td><\/tr><tr class=''><th class='avia-desc-col'>10:30<br \/>\n<\/th><td class=''><b>Coffee &amp; Networking<\/b><br \/>\n<\/td><td class=''><\/td><\/tr><tr class='avia-heading-row'><th class='avia-desc-col'><\/th><th class=''><span style=\"color: #005fa8;font-weight: bold\">FOKUS 2: Der Aufstieg zum KI-Agenten<\/span><\/th><th class=''><\/th><\/tr><tr class=''><th class='avia-desc-col'>11.00<br \/>\n<\/th><td class=''><strong>VORTRAG<\/strong><br \/>\nWie Markenartikler dort agieren, wo K\u00fcnstliche Intelligenz lebt: KI-Agenten in der Konsumg\u00fcterindustrie<\/td><td class=''><b>Cindy Schirch<\/b>, Principal Business Development, 4brands Reply<\/p>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>11.20<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nIDP als Game Changer f\u00fcr den FMCG-Sektor: Compliance-Risiken minimieren, Potenziale maximieren.<\/td><td class=''><b>Tim Juchert<\/b>, Account Executive, TraceGains<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>11.40<\/th><td class=''><strong>BEST CASE<\/strong><br \/>\nAgentic AI in der Praxis: Use Cases und Erkenntnisse der Schwarz Gruppe.<\/td><td class=''><b>Dr. Alexander Bauer<\/b>, Bereichsleiter Business Consulting AI, Schwarz IT<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.00<\/th><td class=''><b>Lunch Break<\/b> <\/td><td class=''><\/td><\/tr><tr class='avia-heading-row'><th class='avia-desc-col'><\/th><th class=''><span style=\"color: #005fa8;font-weight: bold\">FOKUS 3: Die Zukunft der FMCG-Werbung<\/span><\/th><th class=''><\/th><\/tr><tr class=''><th class='avia-desc-col'>13.00<\/th><td class=''><strong>VORTRAG<\/strong><br \/>\nWie KI das Marketing von Werbetreibenden beeinflusst. Welche Ver\u00e4nderungen erwarten uns im FMCG-Sektor?<\/td><td class=''><b>Markus Caspari<\/b>, Head of Performance Marketing &amp; Digital Consulting, Dentsu<\/td><\/tr><tr class=''><th class='avia-desc-col'>13.30<\/th><td class=''><strong>IMPULS<\/strong><br \/>\nVon der Produktentwicklung bis ins Regal \u2013 und in die Werbung: Komplexit\u00e4t meistern mit KI<\/td><td class=''><b>Murat Ulu\u00e7am<\/b>, Sales Director Retail, DACH, Centric Software<\/td><\/tr><tr class=''><th class='avia-desc-col'>13.45<\/th><td class=''><strong>IMPULS<\/strong><br \/>\nFreu Dich wie ein Kind, wenn KI Dein Projekt (mit-)macht<\/td><td class=''><b>Dr. Andreas Schobert<\/b>, CTO, Hornbach<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.05<\/th><td class=''><strong>TALKRUNDE<\/strong><br \/>\nKI-gest\u00fctzte Optimierung des Omnichannel-Kund*innenerlebnisses.<\/td><td class=''><b>Eva Molsich<\/b>, SVP Global CRM &amp; Analytics, DOUGLAS<br \/>\n<b>Dr. Andreas Schobert<\/b>, CTO, Hornbach<br \/>\n<b>J\u00f6rg Hirt<\/b>, Chief Innovation Manager, REWE Digital<br \/>\nim Gespr\u00e4ch mit <b>Denise Klug<\/b><\/td><\/tr><tr class=''><th class='avia-desc-col'>14.35<\/th><td class=''><strong>FOLLOW UP<\/strong><br \/>\n<strong>Fake-Effekte bei KI-Werbung: Mythos oder relevanter Faktor?<\/strong><br \/>\nVorstellung einer aktuellen tiefenpsychologischen Wirkungsstudie zum Authentizit\u00e4tserleben bei KI-Werbung<\/td><td class=''><b>Lukas Dudek<\/b>, Gesch\u00e4ftsf\u00fchrer, taste<br \/>\n<b>Dirk Ziems<\/b>, Co-Founder, concept m AI<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.50<\/th><td class=''><b>Coffee &amp; Networking<\/b> <\/td><td class=''><\/td><\/tr><tr class='avia-heading-row'><th class='avia-desc-col'><\/th><th class=''><span style=\"color: #005fa8;font-weight: bold\">FOKUS 4: Cyber Security<\/span><\/th><th class=''><\/th><\/tr><tr class=''><th class='avia-desc-col'>15.25<\/th><td class=''><strong>VORTRAG<\/strong><br \/>\nChancen und Risiken von KI in der Cybersicherheit.<\/td><td class=''><b>Stefan Hessel<\/b>, Rechtsanwalt &amp; Salary Partner, Reuschlaw<\/td><\/tr><tr class='avia-heading-row'><th class='avia-desc-col'><\/th><th class=''><span style=\"color: #005fa8;font-weight: bold\">FOKUS 5: Nachhaltigkeit<\/span><\/th><th class=''><\/th><\/tr><tr class=''><th class='avia-desc-col'>15.55<\/th><td class=''><strong>INTERVIEW<\/strong><br \/>\nZukunft K\u00e4lte: Mit KI auf dem Weg zur gr\u00fcnen Transformation<br \/>\n<\/td><td class=''><b>Martin Ophey<\/b>, Betriebsleiter, bofrost*<br \/>\n<b>Holm Riedel<\/b>, Gesch\u00e4ftsf\u00fchrer, NJUNO Energie<\/p>\n<p>im Gespr\u00e4ch mit Sabrina Schadwinkel, <b>Lebensmittel Zeitung<\/b><\/td><\/tr><tr class='avia-heading-row'><th class='avia-desc-col'><\/th><th class=''><span style=\"color: #005fa8;font-weight: bold\">FOKUS 6: Aussichten<\/span><\/th><th class=''><\/th><\/tr><tr class=''><th class='avia-desc-col'>16.25<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\nDer KI-Fahrplan von SPAR. Worauf der \u00f6sterreichische Handelsriese seinen Fokus legt.<\/td><td class=''><b>Andreas Kranabitl<\/b>, Gesch\u00e4ftsf\u00fchrung IT, SPAR<\/td><\/tr><tr class=''><th class='avia-desc-col'>17.00<\/th><td class=''><strong>Closing<\/strong><\/td><td class=''><b>Bernd Biehl<\/b>, Chefredaktion, Lebensmittel Zeitung<br \/>\n<b>Denise Klug<\/b>, Ressortleitung Technologie &amp; Logistik, Lebensmittel Zeitung<br \/>\n<\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: ''; } <\/style>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2713","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programm | LZ AI Day | 02. 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