{"id":2732,"date":"2026-10-22T08:31:09","date_gmt":"2026-10-22T06:31:09","guid":{"rendered":"https:\/\/dfvcg-events.de\/horizont-preview\/?post_type=portfolio&#038;p=2732"},"modified":"2026-10-27T13:27:37","modified_gmt":"2026-10-27T12:27:37","slug":"michael-schuld","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-preview\/vortragend\/michael-schuld\/","title":{"rendered":"Michael Schuld"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2732'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-14d73c3dc68c2afec524900bcd8144e8\">\n.avia-image-container.av-k7z57foz-14d73c3dc68c2afec524900bcd8144e8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-14d73c3dc68c2afec524900bcd8144e8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-14d73c3dc68c2afec524900bcd8144e8 av-styling-no-styling avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2733 avia-img-lazy-loading-not-2733 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-preview\/wp-content\/uploads\/sites\/52\/2026\/10\/Schuld-Michael-MediaMarktSaturn.jpg\" alt='Schuld-Michael-MediaMarktSaturn' title='Schuld-Michael-MediaMarktSaturn'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-c7d453e8e414e132e9abf547bbff5280\">\n#top .av-special-heading.av-kaux4tv8-c7d453e8e414e132e9abf547bbff5280{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-c7d453e8e414e132e9abf547bbff5280 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-c7d453e8e414e132e9abf547bbff5280 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-c7d453e8e414e132e9abf547bbff5280 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Michael Schuld<\/h2><div class='av-subheading av-subheading_below'><p>Chief Marketing &amp; Media Officer<br \/>\nMediaMarktSaturn Retail Group GmbH<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-a18c0bcded5d1c9d05f50a7123e6837d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Michael Schuld ist seit April 2022 Mitglied des Executive Boards der MediaMarktSaturn Retail Group und hat dort die Funktion des Chief Marketing &amp; Media Officers inne. In dieser Rolle ist er unter anderem f\u00fcr die Themenfelder Brand, Marketing, Media Management und Retail Media verantwortlich. Im Oktober 2026 wurde Michael Schuld f\u00fcr seine Leistungen in der internationalen Markenf\u00fchrung, beim Ausbau neuer Wachstumsfelder wie Retail Media sowie bei der st\u00e4rkeren Nutzung von Technologie, Daten und KI im Marketing als \u201eCMO of the Year\u201c ausgezeichnet. In dieser Position arbeitet er jeden Tag daran, den Marken-Purpose \u201eTechnik besser erleben \u2013 f\u00fcr ein Leben voller M\u00f6glichkeiten\u201c Wirklichkeit werden zu lassen. Seit seinem Start treibt er mit dem Aufbau einer innovativen, europaweiten Kampagnenplattform die kontinuierliche Neuausrichtung der Marke voran. Dazu geh\u00f6rt der innovative Einsatz von Technologie, Personalisierung und Daten im Marketing ebenso wie kreatives Storytelling im Campaigning. Schulds erkl\u00e4rtes Ziel: mit Mut und Haltung gesellschaftliche Verantwortung \u00fcbernehmen, wenn technische Entwicklungen immer schneller werden.<\/p>\n<p>Schuld verf\u00fcgt \u00fcber langj\u00e4hrige internationale Erfahrung im Partner und Category Management sowie im Bereich Kommunikation, Media und Digital. Er war in den vergangenen 25 Jahren in verschiedenen F\u00fchrungsfunktionen im Handel, bei Bose und der Deutschen Telekom t\u00e4tig. Zuletzt verantwortete er als Leiter der Business Unit TV das TV- und Entertainment-Gesch\u00e4ft des Unternehmens. Dabei war er unter anderem als TV-Chef f\u00fcr die Entwicklung und erfolgreiche Positionierung von MagentaTV zust\u00e4ndig.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>MediaMarktSaturn Retail Group<\/p>\n","protected":false},"author":25,"featured_media":2733,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[58,59],"class_list":["post-2732","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragende-2027","portfolio_entries-vortragende-2027-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referent: Michael Schuld | HORIZONT Preview<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. 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