{"id":2427,"date":"2025-12-16T11:50:32","date_gmt":"2025-12-16T10:50:32","guid":{"rendered":"https:\/\/dfvcg-events.de\/horizont-preview\/?post_type=portfolio&#038;p=2427"},"modified":"2026-01-06T09:33:55","modified_gmt":"2026-01-06T08:33:55","slug":"rene-lamsfuss","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-preview\/vortragend\/rene-lamsfuss\/","title":{"rendered":"Ren\u00e9 Lamsfu\u00df"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2427'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mj8gnw32-188c70afa109273a358955b953cc22e3\">\n.avia-image-container.av-mj8gnw32-188c70afa109273a358955b953cc22e3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mj8gnw32-188c70afa109273a358955b953cc22e3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mj8gnw32-188c70afa109273a358955b953cc22e3 av-styling- avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2428 avia-img-lazy-loading-not-2428 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-preview\/wp-content\/uploads\/sites\/52\/2025\/12\/Lamsfuss-Rene-Publicis-Media.jpg\" alt='Lamsfuss-Ren\u00e9-Publicis Media' title='Lamsfuss-Ren\u00e9-Publicis Media'  height=\"800\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/horizont-preview\/wp-content\/uploads\/sites\/52\/2025\/12\/Lamsfuss-Rene-Publicis-Media.jpg 600w, https:\/\/dfvcg-events.de\/horizont-preview\/wp-content\/uploads\/sites\/52\/2025\/12\/Lamsfuss-Rene-Publicis-Media-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-8f170b6f2c245f144ffb35097fd37cba\">\n#top .av-special-heading.av-kaux4tv8-8f170b6f2c245f144ffb35097fd37cba{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-8f170b6f2c245f144ffb35097fd37cba .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-8f170b6f2c245f144ffb35097fd37cba .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-8f170b6f2c245f144ffb35097fd37cba av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ren\u00e9 Lamsfu\u00df<\/h2><div class='av-subheading av-subheading_below'><p>Chief Analytics Officer<br \/>\nPublicis Media<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-a18c0bcded5d1c9d05f50a7123e6837d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Ren\u00e9 Lamsfu\u00df verantwortet seit 2014 als Chief Analytics Officer die Bereiche Consumer Insights, Marketing Analytics, Marketing Technology, Data Strategy und Data Consulting der Agenturgruppe Publicis Media. Dabei geht es darum, ein tiefes Verst\u00e4ndnis des Konsumentenverhaltens und deren Customer Journey, den ROI von Medieninvestitionen sowie die Unterst\u00fctzung der Aktivierung durch personalisation@scale f\u00fcr datengetriebenes Marketing zu erzielen. Lamsfu\u00df verf\u00fcgt \u00fcber mehr als 20 Jahre Erfahrung in Advanced Analytics, Markt- und Medienforschung, Data-Governance und Data Strategy. Lamsfu\u00df hat die deutsche Medienforschung mitgepr\u00e4gt und ist seit 2022 Vorstandsvorsitzender der agma und Mitglied der Organisation &#8222;Die Mediaagenturen&#8220;<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Publicis Media <\/p>\n","protected":false},"author":25,"featured_media":2428,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[54],"class_list":["post-2427","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referent: Ren\u00e9 Lamsfu\u00df | HORIZONT Preview<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. 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