{"id":240,"date":"2020-03-20T00:18:11","date_gmt":"2020-03-19T23:18:11","guid":{"rendered":"https:\/\/dfvcg-events.de\/horizont-preview\/?page_id=240"},"modified":"2026-01-19T17:37:19","modified_gmt":"2026-01-19T16:37:19","slug":"programm","status":"publish","type":"page","link":"https:\/\/dfvcg-events.de\/horizont-preview\/programm\/","title":{"rendered":"Programm"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-676f3ed4420f2c40c202d201fc1a3016 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  header-farbe avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kki429qg-0ec15af0321ace834fa19fec5e8f19ba\">\n#top .av-special-heading.av-kki429qg-0ec15af0321ace834fa19fec5e8f19ba{\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-kki429qg-0ec15af0321ace834fa19fec5e8f19ba .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kki429qg-0ec15af0321ace834fa19fec5e8f19ba .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kki429qg-0ec15af0321ace834fa19fec5e8f19ba .av-subheading{\nfont-size:15px;\ncolor:#ffffff;\n}\n<\/style>\n<div  class='av-special-heading av-kki429qg-0ec15af0321ace834fa19fec5e8f19ba av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><div class='av_custom_color av-subheading av-subheading_above'><p>HORIZONT Preview 2026<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-dvyn4-8287d6cf57842bfd8996e16a972d760c main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-algfs-5181f8f071054ce274c75ed5907aaead\">\n#top .av-special-heading.av-algfs-5181f8f071054ce274c75ed5907aaead{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-algfs-5181f8f071054ce274c75ed5907aaead .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-algfs-5181f8f071054ce274c75ed5907aaead .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-algfs-5181f8f071054ce274c75ed5907aaead av-special-heading-h2 blockquote modern-quote  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Mittwoch, 28. Januar 2026<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-bd97k-6da7c6d36b41f00dfa5d4b91944105e8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Moderation:<br \/>\n<strong>Eva-Maria Schmidt<\/strong>, Chefredakteurin, HORIZONT<br \/>\n<strong>Catrin Bialek<\/strong>, Mitglied der Chefredaktion, HORIZONT<\/p>\n<p><strong>13.00 Uhr<\/strong><br \/>\nEinlass und Empfang<\/p>\n<p><strong>14.00 Uhr<\/strong><br \/>\nWelcome und Opening<br \/>\n<strong>Markus Gotta<\/strong>, Gesch\u00e4ftsf\u00fchrer, dfv Mediengruppe<br \/>\n<strong>Eva-Maria Schmidt<\/strong>, Chefredakteurin, HORIZONT<\/p>\n<p><strong>14.15 Uhr<\/strong><br \/>\n<strong>Impuls:<\/strong> Was unterscheidet Mensch und Maschine?<br \/>\n<strong>Prof. Dr. Frank Steinicke, <\/strong>Professor f\u00fcr Mensch-Computer-Interaktion, Universit\u00e4t Hamburg<\/p>\n<p><strong>14.45 Uhr<\/strong><br \/>\nZwei parallele Workshops<\/p>\n<p><strong>Workshop 1: Medien im Dialog<br \/>\n<\/strong>(Eine Kombination aus Impuls und Diskussion mit den Teilnehmenden)<br \/>\nThema ist \u201eDialog\u201c.<br \/>\nWie k\u00f6nnen Medien (und Marken) mit B\u00fcrgern in den Dialog treten?<br \/>\nWelche Formate helfen, die Menschen zur Diskussion \u00fcber gesellschaftliche Themen anzuregen? Und warum sind Qualit\u00e4tsumfelder f\u00fcr eine verantwortungsvolle Kommunikationsstrategie so wichtig?<br \/>\n<strong>Julia Krittian<\/strong>, Programmdirektorin, Hessischer Rundfunk<br \/>\n<strong>Ralf Hape<\/strong>, CEO, ARD Media<br \/>\nModeration:<br \/>\n<strong>Nina Pater<\/strong>, Managerin f\u00fcr medien\u00fcbergreifenden Journalismus, Hessischer Rundfunk\u201c<\/p>\n<p><strong>Workshop 2: Safe, Smart, Connected: Why (connected) identity is the cornerstone to marketing\u2019s next frontier<br \/>\n<\/strong>(Eine Kombination aus Impuls und Diskussion mit den Teilnehmenden)<\/p>\n<p>Im Workshop werden aktuelle Entwicklungen, zentrale Herausforderungen und praxisnahe L\u00f6sungsans\u00e4tze rund um das Thema Identifier L\u00f6sungen und der Connected Identity im Speziellen in der Medienbranche thematisiert. Wie gelingt es, reale Verbraucherinteraktionen in aussagekr\u00e4ftige Erkenntnisse \u00fcber Einstellungen, Verhaltensweisen, Mediengewohnheiten und Kaufmuster zu \u00fcbersetzen? Und wie k\u00f6nnen Marken diese Insights nutzen, und wie k\u00f6nnen Marken diese Insights nutzen, um gezielt pers\u00f6nlichere Verbindungen aufzubauen, Engagement und Loyalit\u00e4t zu st\u00e4rken und ihre datengesteuerte Marketingstrategie erfolgreich zu gestalten. Erg\u00e4nzt wird der Workshop durch ein Panel mit ausgew\u00e4hlten Branchenexperten, das Raum f\u00fcr Austausch, Perspektiven und Diskussion bietet.<br \/>\n<strong>Christiaan Lette, <\/strong>Head of Client Solutions EMEA, Publicis Groupe<br \/>\n<strong>Ren\u00e9 Lamsfu\u00df, <\/strong>Chief Analytics Officer, Publicis Media<\/p>\n<p><strong>15.45 Uhr<\/strong><br \/>\n<strong>3-4 parallele Workshops mit den Teilnehmenden und den Akteuren des ersten Workshops<\/strong><br \/>\nHier werden Szenarios f\u00fcr erfolgreiche Werbungtreibende und Medien diskutiert. In Untergruppen werden diese zusammengefasst und abschlie\u00dfend im Plenum pr\u00e4sentiert.<\/p>\n<p><strong>16.45 Uhr<\/strong><br \/>\nPause<\/p>\n<p><strong>17.15 Uhr<br \/>\n<\/strong><strong>Impuls-Interview:<\/strong> <em>politischer Ausblick 2026<\/em><br \/>\nPolitische Einordnung und Blick ins Jahr<br \/>\n<strong>Berthold Kohler<\/strong>, Herausgeber, Frankfurter Allgemeine Zeitung (F.A.Z.)<\/p>\n<p><strong>17.45 Uhr<\/strong><br \/>\n<strong>Impuls:<\/strong> <em>wirtschaftliche Perspektive 2026<\/em><br \/>\n<strong>Dr. Gertrud Rosa Traud,<\/strong> Chefvolkswirtin \/ Head of Research &amp; Advisory, Helaba<\/p>\n<p><strong>18.15 Uhr<br \/>\n<\/strong>Abschlie\u00dfende Fragerunde\/Ausblick unter anderem mit<br \/>\n<strong>Karin Ross<\/strong>, DACH Chief Media Officer Publicis Groupe &amp; CEO Publicis Media<\/p>\n<p><strong>18.45\/19.00 Uhr<\/strong><br \/>\nZusammenfassung der Ergebnisse des Tages, anschlie\u00dfender Umtrunk\u00a0und Get-together<\/p>\n<p><strong>23.00 Uhr<\/strong><br \/>\nEnde<\/p>\n<\/div><\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-240","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programm | HORIZONT Preview<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfvcg-events.de\/horizont-preview\/programm\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programm | HORIZONT Preview\" \/>\n<meta property=\"og:description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dfvcg-events.de\/horizont-preview\/programm\/\" \/>\n<meta property=\"og:site_name\" content=\"HORIZONT Preview\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Horizont\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T16:37:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dfvcg-events.de\/horizont-preview\/wp-content\/uploads\/sites\/52\/2023\/09\/RZ__HORIZONT-PREVIEW-2024-Logo__OHNE_JAHR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2932\" \/>\n\t<meta property=\"og:image:height\" content=\"938\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Horizont\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-preview\\\/programm\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-preview\\\/programm\\\/\",\"name\":\"Programm | HORIZONT Preview\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-preview\\\/#website\"},\"datePublished\":\"2020-03-19T23:18:11+00:00\",\"dateModified\":\"2026-01-19T16:37:19+00:00\",\"description\":\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-preview\\\/programm\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dfvcg-events.de\\\/horizont-preview\\\/programm\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-preview\\\/programm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-preview\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-preview\\\/#website\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-preview\\\/\",\"name\":\"HORIZONT Preview\",\"description\":\"Event f\u00fcr Executives in Marketing, Medien und Unternehmen\",\"publisher\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-preview\\\/#organization\"},\"alternateName\":\"dfv Conference Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-preview\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-preview\\\/#organization\",\"name\":\"dfv Conference Group\",\"alternateName\":\"HORIZONT Preview\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-preview\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-preview\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-preview\\\/wp-content\\\/uploads\\\/sites\\\/52\\\/2023\\\/09\\\/dfvcg-horizont-preview-2024-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-preview\\\/wp-content\\\/uploads\\\/sites\\\/52\\\/2023\\\/09\\\/dfvcg-horizont-preview-2024-logo.jpg\",\"width\":800,\"height\":800,\"caption\":\"dfv Conference Group\"},\"image\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-preview\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Horizont\",\"https:\\\/\\\/x.com\\\/Horizont\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Programm | HORIZONT Preview","description":"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dfvcg-events.de\/horizont-preview\/programm\/","og_locale":"de_DE","og_type":"article","og_title":"Programm | HORIZONT Preview","og_description":"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!","og_url":"https:\/\/dfvcg-events.de\/horizont-preview\/programm\/","og_site_name":"HORIZONT Preview","article_publisher":"https:\/\/www.facebook.com\/Horizont","article_modified_time":"2026-01-19T16:37:19+00:00","og_image":[{"width":2932,"height":938,"url":"https:\/\/dfvcg-events.de\/horizont-preview\/wp-content\/uploads\/sites\/52\/2023\/09\/RZ__HORIZONT-PREVIEW-2024-Logo__OHNE_JAHR.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Horizont","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dfvcg-events.de\/horizont-preview\/programm\/","url":"https:\/\/dfvcg-events.de\/horizont-preview\/programm\/","name":"Programm | HORIZONT Preview","isPartOf":{"@id":"https:\/\/dfvcg-events.de\/horizont-preview\/#website"},"datePublished":"2020-03-19T23:18:11+00:00","dateModified":"2026-01-19T16:37:19+00:00","description":"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!","breadcrumb":{"@id":"https:\/\/dfvcg-events.de\/horizont-preview\/programm\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dfvcg-events.de\/horizont-preview\/programm\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dfvcg-events.de\/horizont-preview\/programm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/dfvcg-events.de\/horizont-preview\/"},{"@type":"ListItem","position":2,"name":"Programm"}]},{"@type":"WebSite","@id":"https:\/\/dfvcg-events.de\/horizont-preview\/#website","url":"https:\/\/dfvcg-events.de\/horizont-preview\/","name":"HORIZONT Preview","description":"Event f\u00fcr Executives in Marketing, Medien und Unternehmen","publisher":{"@id":"https:\/\/dfvcg-events.de\/horizont-preview\/#organization"},"alternateName":"dfv Conference Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dfvcg-events.de\/horizont-preview\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/dfvcg-events.de\/horizont-preview\/#organization","name":"dfv Conference Group","alternateName":"HORIZONT Preview","url":"https:\/\/dfvcg-events.de\/horizont-preview\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/dfvcg-events.de\/horizont-preview\/#\/schema\/logo\/image\/","url":"https:\/\/dfvcg-events.de\/horizont-preview\/wp-content\/uploads\/sites\/52\/2023\/09\/dfvcg-horizont-preview-2024-logo.jpg","contentUrl":"https:\/\/dfvcg-events.de\/horizont-preview\/wp-content\/uploads\/sites\/52\/2023\/09\/dfvcg-horizont-preview-2024-logo.jpg","width":800,"height":800,"caption":"dfv Conference Group"},"image":{"@id":"https:\/\/dfvcg-events.de\/horizont-preview\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Horizont","https:\/\/x.com\/Horizont"]}]}},"_links":{"self":[{"href":"https:\/\/dfvcg-events.de\/horizont-preview\/wp-json\/wp\/v2\/pages\/240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfvcg-events.de\/horizont-preview\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dfvcg-events.de\/horizont-preview\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-preview\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-preview\/wp-json\/wp\/v2\/comments?post=240"}],"version-history":[{"count":70,"href":"https:\/\/dfvcg-events.de\/horizont-preview\/wp-json\/wp\/v2\/pages\/240\/revisions"}],"predecessor-version":[{"id":2586,"href":"https:\/\/dfvcg-events.de\/horizont-preview\/wp-json\/wp\/v2\/pages\/240\/revisions\/2586"}],"wp:attachment":[{"href":"https:\/\/dfvcg-events.de\/horizont-preview\/wp-json\/wp\/v2\/media?parent=240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}