{"id":13948,"date":"2025-07-21T06:32:00","date_gmt":"2025-07-21T04:32:00","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/zwischen-app-boom-und-second-screen-welche-connected-tv-trends-advertiser-kennen-sollten\/"},"modified":"2025-07-21T06:32:00","modified_gmt":"2025-07-21T04:32:00","slug":"zwischen-app-boom-und-second-screen-welche-connected-tv-trends-advertiser-kennen-sollten","status":"publish","type":"post","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/zwischen-app-boom-und-second-screen-welche-connected-tv-trends-advertiser-kennen-sollten\/","title":{"rendered":"Zwischen App-Boom und Second Screen: Welche Connected-TV-Trends Advertiser kennen sollten"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.horizont.net\/news\/media\/48\/Connected-TV-476025-width300.jpeg\" alt=\"Connected TV\" title=\"Connected TV\"><\/div>\n<p>Connected TV ist im Alltag der Menschen angekommen, die Nutzung verlagert sich zunehmend vom linearen Programm zu Streamingdiensten. Christian Russ, Commercial Director DACH bei Samsung Ads, erkl\u00e4rt in seinem neuen Gastbeitrag f\u00fcr HORIZONT die neuesten Entwicklungen im Bereich CTV und was sie f\u00fcr werbungtreibende Unternehmen bedeuten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Connected TV ist im Alltag der Menschen angekommen, die Nutzung verlagert sich zunehmend vom linearen Programm zu Streamingdiensten. Christian Russ, Commercial Director DACH bei Samsung Ads, erkl\u00e4rt in seinem neuen Gastbeitrag f\u00fcr HORIZONT die neuesten Entwicklungen im Bereich CTV und was sie f\u00fcr werbungtreibende Unternehmen bedeuten.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-13948","post","type-post","status-publish","format-standard","hentry","category-rss"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zwischen App-Boom und Second Screen: Welche Connected-TV-Trends Advertiser kennen sollten | HORIZONT Kongress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfvcg-events.de\/horizont-kongress\/zwischen-app-boom-und-second-screen-welche-connected-tv-trends-advertiser-kennen-sollten\/\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Typoindex\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/zwischen-app-boom-und-second-screen-welche-connected-tv-trends-advertiser-kennen-sollten\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/zwischen-app-boom-und-second-screen-welche-connected-tv-trends-advertiser-kennen-sollten\/\"},\"author\":{\"name\":\"Typoindex\",\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/#\/schema\/person\/0ec67fbcde076a1a45a712f2661e7f46\"},\"headline\":\"Zwischen App-Boom und Second Screen: Welche Connected-TV-Trends Advertiser kennen 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