{"id":13598,"date":"2025-06-18T12:00:00","date_gmt":"2025-06-18T10:00:00","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/awa-2025-das-sind-die-gewinner-und-verlierer-der-allensbacher-werbetraegeranalyse\/"},"modified":"2025-06-18T12:00:00","modified_gmt":"2025-06-18T10:00:00","slug":"awa-2025-das-sind-die-gewinner-und-verlierer-der-allensbacher-werbetraegeranalyse","status":"publish","type":"post","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/awa-2025-das-sind-die-gewinner-und-verlierer-der-allensbacher-werbetraegeranalyse\/","title":{"rendered":"AWA 2025: Das sind die Gewinner und Verlierer der Allensbacher Werbetr\u00e4geranalyse"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.horizont.net\/news\/media\/48\/Press-Hande-Bahnhofsbuchh-Bahnhofs-Presseh-Zeitsch-473267-width300.jpeg\" alt=\"Presse Handel Bahnhofsbuchhandel Bahnhofskiosk Pressehandel Zeitschriftenregal\" title=\"Presse Handel Bahnhofsbuchhandel Bahnhofskiosk Pressehandel Zeitschriftenregal\"><\/div>\n<p>Das Institut f\u00fcr Demoskopie Allensbach hat seine Markt- und Werbetr\u00e4geranalyse (AWA) 2025 vorgelegt. Parallel zu den sinkenden Auflagen haben viele Titel auch an Reichweite verloren. Aber es gibt auch zahlreiche Ausnahmen. Welche Titel gewonnen und welche verloren haben.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das Institut f\u00fcr Demoskopie Allensbach hat seine Markt- und Werbetr\u00e4geranalyse (AWA) 2025 vorgelegt. Parallel zu den sinkenden Auflagen haben viele Titel auch an Reichweite verloren. Aber es gibt auch zahlreiche Ausnahmen. Welche Titel gewonnen und welche verloren haben.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-13598","post","type-post","status-publish","format-standard","hentry","category-rss"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AWA 2025: Das sind die Gewinner und Verlierer der Allensbacher Werbetr\u00e4geranalyse | HORIZONT Kongress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfvcg-events.de\/horizont-kongress\/awa-2025-das-sind-die-gewinner-und-verlierer-der-allensbacher-werbetraegeranalyse\/\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" 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