{"id":13416,"date":"2025-05-29T17:17:00","date_gmt":"2025-05-29T15:17:00","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/"},"modified":"2025-05-29T17:17:00","modified_gmt":"2025-05-29T15:17:00","slug":"google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki","status":"publish","type":"post","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/","title":{"rendered":"Google vs. ChatGPT und Co: So stark ver\u00e4ndert sich das Online-Suchverhalten durch KI"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.horizont.net\/news\/media\/48\/State-of-Search-Studie-2025-471631-width300.jpeg\" alt=\"State of Search Studie 2025\" title=\"State of Search Studie 2025\"><\/div>\n<p>\u201eGooglen\u201c ist seit Jahrzehnten Synonym f\u00fcr die Suche im Internet \u2013 doch entspricht das in Zeiten von KI noch der Realit\u00e4t? Die State of Search Studie 2025 von Claneo zeigt: Noch liegen klassische Suchmaschinen zwar vorne, doch das Suchverhalten wird zunehmend differenzierter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eGooglen\u201c ist seit Jahrzehnten Synonym f\u00fcr die Suche im Internet \u2013 doch entspricht das in Zeiten von KI noch der Realit\u00e4t? Die State of Search Studie 2025 von Claneo zeigt: Noch liegen klassische Suchmaschinen zwar vorne, doch das Suchverhalten wird zunehmend differenzierter.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-13416","post","type-post","status-publish","format-standard","hentry","category-rss"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google vs. ChatGPT und Co: So stark ver\u00e4ndert sich das Online-Suchverhalten durch KI | HORIZONT Kongress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Typoindex\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/\"},\"author\":{\"name\":\"Typoindex\",\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/#\/schema\/person\/0ec67fbcde076a1a45a712f2661e7f46\"},\"headline\":\"Google vs. ChatGPT und Co: So stark ver\u00e4ndert sich das Online-Suchverhalten durch KI\",\"datePublished\":\"2025-05-29T15:17:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/\"},\"wordCount\":56,\"image\":{\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.horizont.net\/news\/media\/48\/State-of-Search-Studie-2025-471631-width300.jpeg\",\"articleSection\":[\"RSS\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/\",\"url\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/\",\"name\":\"Google vs. ChatGPT und Co: So stark ver\u00e4ndert sich das Online-Suchverhalten durch KI | HORIZONT Kongress\",\"isPartOf\":{\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.horizont.net\/news\/media\/48\/State-of-Search-Studie-2025-471631-width300.jpeg\",\"datePublished\":\"2025-05-29T15:17:00+00:00\",\"author\":{\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/#\/schema\/person\/0ec67fbcde076a1a45a712f2661e7f46\"},\"breadcrumb\":{\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/#primaryimage\",\"url\":\"https:\/\/www.horizont.net\/news\/media\/48\/State-of-Search-Studie-2025-471631-width300.jpeg\",\"contentUrl\":\"https:\/\/www.horizont.net\/news\/media\/48\/State-of-Search-Studie-2025-471631-width300.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google vs. ChatGPT und Co: So stark ver\u00e4ndert sich das Online-Suchverhalten durch KI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/#website\",\"url\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/\",\"name\":\"HORIZONT Kongress 2025 + HORIZONT AWARD\",\"description\":\"02.\/03. Juni 2026 | Radialsystem | Berlin\",\"alternateName\":\"Der Top-Jahreskongress f\u00fcr das \u201eWho is Who\u201c aus Marketing und Werbung\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/#\/schema\/person\/0ec67fbcde076a1a45a712f2661e7f46\",\"name\":\"Typoindex\",\"url\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/author\/typoindex\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google vs. ChatGPT und Co: So stark ver\u00e4ndert sich das Online-Suchverhalten durch KI | HORIZONT Kongress","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/","twitter_misc":{"Geschrieben von":"Typoindex"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/#article","isPartOf":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/"},"author":{"name":"Typoindex","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/#\/schema\/person\/0ec67fbcde076a1a45a712f2661e7f46"},"headline":"Google vs. ChatGPT und Co: So stark ver\u00e4ndert sich das Online-Suchverhalten durch KI","datePublished":"2025-05-29T15:17:00+00:00","mainEntityOfPage":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/"},"wordCount":56,"image":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/#primaryimage"},"thumbnailUrl":"https:\/\/www.horizont.net\/news\/media\/48\/State-of-Search-Studie-2025-471631-width300.jpeg","articleSection":["RSS"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/","name":"Google vs. ChatGPT und Co: So stark ver\u00e4ndert sich das Online-Suchverhalten durch KI | HORIZONT Kongress","isPartOf":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/#primaryimage"},"image":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/#primaryimage"},"thumbnailUrl":"https:\/\/www.horizont.net\/news\/media\/48\/State-of-Search-Studie-2025-471631-width300.jpeg","datePublished":"2025-05-29T15:17:00+00:00","author":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/#\/schema\/person\/0ec67fbcde076a1a45a712f2661e7f46"},"breadcrumb":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/#primaryimage","url":"https:\/\/www.horizont.net\/news\/media\/48\/State-of-Search-Studie-2025-471631-width300.jpeg","contentUrl":"https:\/\/www.horizont.net\/news\/media\/48\/State-of-Search-Studie-2025-471631-width300.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/google-vs-chatgpt-und-co-so-stark-veraendert-sich-das-online-suchverhalten-durch-ki\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/dfvcg-events.de\/horizont-kongress\/"},{"@type":"ListItem","position":2,"name":"Google vs. ChatGPT und Co: So stark ver\u00e4ndert sich das Online-Suchverhalten durch KI"}]},{"@type":"WebSite","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/#website","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/","name":"HORIZONT Kongress 2025 + HORIZONT AWARD","description":"02.\/03. Juni 2026 | Radialsystem | Berlin","alternateName":"Der Top-Jahreskongress f\u00fcr das \u201eWho is Who\u201c aus Marketing und Werbung","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dfvcg-events.de\/horizont-kongress\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/#\/schema\/person\/0ec67fbcde076a1a45a712f2661e7f46","name":"Typoindex","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/author\/typoindex\/"}]}},"_links":{"self":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/posts\/13416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/comments?post=13416"}],"version-history":[{"count":0,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/posts\/13416\/revisions"}],"wp:attachment":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/media?parent=13416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/categories?post=13416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/tags?post=13416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}