{"id":9806,"date":"2023-03-28T08:53:56","date_gmt":"2023-03-28T06:53:56","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=9806"},"modified":"2023-03-28T08:53:56","modified_gmt":"2023-03-28T06:53:56","slug":"magdalene-rynkiewicz","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/magdalene-rynkiewicz\/","title":{"rendered":"Magdalene Rynkiewicz"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-a7cpvh-4af2a67353764478dd6c5f66bd6f5bc2 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9806'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6\">\n.flex_column.av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7a7kfx-75b6cde08c3834dca4304bf743786130\">\n.avia-image-container.av-7a7kfx-75b6cde08c3834dca4304bf743786130 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7a7kfx-75b6cde08c3834dca4304bf743786130 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7a7kfx-75b6cde08c3834dca4304bf743786130 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9807 avia-img-lazy-loading-not-9807 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2023\/03\/Rynkiewicz-Magdalene-REWE-Group-HORIZONT-Kongress.jpg\" alt='' title='Rynkiewicz-Magdalene-REWE Group-HORIZONT Kongress'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd\">\n.flex_column.av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-349dlv-43d6d547ecaafcd7e89c7573160a9f3c\">\n#top .av-special-heading.av-349dlv-43d6d547ecaafcd7e89c7573160a9f3c{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-349dlv-43d6d547ecaafcd7e89c7573160a9f3c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-349dlv-43d6d547ecaafcd7e89c7573160a9f3c .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-349dlv-43d6d547ecaafcd7e89c7573160a9f3c av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Magdalene Rynkiewicz<\/h2><div class='av-subheading av-subheading_below'><p>Head of Customer Insights &amp; Media<br \/>\nREWE Group<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2vvrjh-6ffe41f4e2c7383362224d115f3798fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Magdalene Rynkiewicz verantwortet als Head of Customer Insights &amp; Media das Business Development und Projektmanagement des Retail Media Gesch\u00e4fts der REWE Group.<\/p>\n<p>Nach ihrem Studium der Betriebswirtschaftslehre an der ESB Business School Reutlingen und der Universit\u00e4t Mannheim startete Magdalene im Jahre 2014 ihre Karriere bei der REWE mit der Einf\u00fchrung der PAYBACK Karte und dem damit verbundenen Aufbau der Direktmarketing- und Insights-Vermarktung. 2019 \u00fcbernahm sie zus\u00e4tzlich die Verantwortung f\u00fcr die Weiterentwicklung und Skalierung des Retail Media Tech Stack\u00a0und Produktportfolios.<\/p>\n<p>Ihr Ziel ist es, datenbasierte, programmatische Media-L\u00f6sungen f\u00fcr Markenhersteller und Agenturen zu schaffen, die sich des First-Party-Datenschatzes der REWE bedienen. Damit gestaltet sie die Kundenansprache entlang der gesamten Customer Journey, Onsite wie Offsite, heute und in einer Post-Cookie-\u00c4ra ma\u00dfgeblich mit.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>REWE Group<\/p>\n","protected":false},"author":10,"featured_media":9807,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[18,17],"class_list":["post-9806","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2023","portfolio_entries-referent-2023-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magdalene Rynkiewicz | HORIZONT Kongress<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. 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