{"id":9652,"date":"2023-03-03T15:36:02","date_gmt":"2023-03-03T14:36:02","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=9652"},"modified":"2025-04-17T09:49:56","modified_gmt":"2025-04-17T07:49:56","slug":"frank-vogel","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/frank-vogel\/","title":{"rendered":"Frank Vogel"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-agpnhp-b64aff134a1588f36ac344bc47298e03 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9652'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9tkbhp-584c4a487037704d485f26c6b0ce7dc1\">\n.flex_column.av-9tkbhp-584c4a487037704d485f26c6b0ce7dc1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9tkbhp-584c4a487037704d485f26c6b0ce7dc1 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-88s7j1-80172757276ecf8eab08ea2d51a5289c\">\n.avia-image-container.av-88s7j1-80172757276ecf8eab08ea2d51a5289c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-88s7j1-80172757276ecf8eab08ea2d51a5289c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-88s7j1-80172757276ecf8eab08ea2d51a5289c av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13110 avia-img-lazy-loading-not-13110 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2023\/03\/ADA_2025_01_Frank_Vogel_neuLOW-web.jpg\" alt='' title='ADA_2025_01_Frank_Vogel_neuLOW-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5mjagt-c0b0d5478065c8b509a06804e13dda6a\">\n.flex_column.av-5mjagt-c0b0d5478065c8b509a06804e13dda6a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5mjagt-c0b0d5478065c8b509a06804e13dda6a av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22ge50-963835d0b1f537c26ea373a4a7107ed6\">\n#top .av-special-heading.av-22ge50-963835d0b1f537c26ea373a4a7107ed6{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-22ge50-963835d0b1f537c26ea373a4a7107ed6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-22ge50-963835d0b1f537c26ea373a4a7107ed6 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-22ge50-963835d0b1f537c26ea373a4a7107ed6 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Frank Vogel<\/h2><div class='av-subheading av-subheading_below'><p>Gesch\u00e4ftsf\u00fchrer<br \/>\nAd Alliance<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-29msnh-2b6104ccf63e94a9520c912dc4e84b07 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>ist seit Juni 2022 Gesch\u00e4ftsf\u00fchrer der Ad Alliance und verantwortet die strategische Ausrichtung des RTL Deutschland-Vermarkters. Zum Herzst\u00fcck der Strategie geh\u00f6rt die CrossOver Evolution-Initiative, die f\u00fcr den Transformationsprozess zu einer gattungs\u00fcbergreifenden Vermarktungszukunft steht. Frank Vogel lenkt bereits seit 2020 als Teil der Gesch\u00e4ftsleitung die Geschicke der Ad Alliance mit, bis 2022 als Chief Sales Marketing Officer. In dieser Funktion verantwortete er alle Verkaufsbereiche, das Marketing sowie den Kreativbereich Ad+Concept Studio. Frank Vogel studierte Psychologie an der Universit\u00e4t Hamburg. Seine berufliche Laufbahn startete der Media- und Medienexperte 2000 als Mediaplaner bei der CARAT Hamburg und in der Marktforschung bei Warner Music Germany. 2005 folgte der Wechsel in die Medienbranche, zun\u00e4chst zu Bauer Media, dann zu Gruner + Jahr, wo er zuletzt Mitglied und Sprecher der Gesch\u00e4ftsleitung war. In dieser Funktion gestaltete er den \u00dcbergang in die Ad Alliance ma\u00dfgeblich mit.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ad Alliance<\/p>\n","protected":false},"author":10,"featured_media":13110,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[2,11,18,21],"class_list":["post-9652","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent","portfolio_entries-referent-2021","portfolio_entries-referent-2023","portfolio_entries-referent-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frank Vogel | HORIZONT Kongress<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. 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