{"id":9543,"date":"2023-02-20T09:31:14","date_gmt":"2023-02-20T08:31:14","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=9543"},"modified":"2023-05-09T09:58:17","modified_gmt":"2023-05-09T07:58:17","slug":"nadine-muhr","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/nadine-muhr\/","title":{"rendered":"Nadine Muhr"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-a7cpvh-4af2a67353764478dd6c5f66bd6f5bc2 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9543'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6\">\n.flex_column.av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7a7kfx-82250e44f631e59d736604aea74c8059\">\n.avia-image-container.av-7a7kfx-82250e44f631e59d736604aea74c8059 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7a7kfx-82250e44f631e59d736604aea74c8059 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7a7kfx-82250e44f631e59d736604aea74c8059 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9544 avia-img-lazy-loading-not-9544 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2023\/02\/Muhr_Nadine_Unilever_HORIZONT-Kongress-2023_23_web.jpg\" alt='Nadine Muhr, Unilever' title='Muhr_Nadine_Unilever_HORIZONT Kongress 2023_23_web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd\">\n.flex_column.av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-80syp-1f794cf6d055b647695a196e63ccd575\">\n#top .av-special-heading.av-80syp-1f794cf6d055b647695a196e63ccd575{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-80syp-1f794cf6d055b647695a196e63ccd575 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-80syp-1f794cf6d055b647695a196e63ccd575 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-80syp-1f794cf6d055b647695a196e63ccd575 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Nadine Muhr<\/h2><div class='av-subheading av-subheading_below'><p>Digital Channel Manager<br \/>\nUnilever<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2vvrjh-6ffe41f4e2c7383362224d115f3798fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nadine Muhr ist Digital Channel Manager bei Unilever DACH f\u00fcr die Kategorie Nutrition mit marken\u00fcbergreifender Verantwortung unter anderem von Knorr, Hellmanns und The Vegetarian Butcher.<\/p>\n<p>Als Spezialistin verantwortet Nadine Muhr unter anderem Unilever\u2019s Data Management Plattform f\u00fcr Deutschland, \u00d6sterreich und die Schweiz, das CRM Management sowie New Channels.<\/p>\n<p>Ihre Mission ist es die derzeitige Konsumentenzentrierte Ansprache in eine cookie-lose Welt zu \u00fcberf\u00fchren und dabei eine enge Verzahnung zwischen Daten, Media &amp; MarTech sicherzustellen.<\/p>\n<p>Ihre Masteraufgabe sieht Nadine Muhr in der Interoperabilit\u00e4t des Tech Stack\u2019s, die es Unilever und seinen Marken weiterhin erm\u00f6glicht skalierbare und adressierbare Reichweiten zu generieren, die Kundenbindungen beizubehalten und den Customer Lifetime Value nachhaltig zu steigern.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Unilever<\/p>\n","protected":false},"author":10,"featured_media":9544,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[18],"class_list":["post-9543","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nadine Muhr | HORIZONT Kongress<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. 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