{"id":9287,"date":"2022-12-27T12:44:29","date_gmt":"2022-12-27T11:44:29","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=9287"},"modified":"2023-03-23T14:39:45","modified_gmt":"2023-03-23T13:39:45","slug":"carsten-baumgarth","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-baumgarth\/","title":{"rendered":"Prof. Dr. Carsten Baumgarth"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-a7cpvh-4af2a67353764478dd6c5f66bd6f5bc2 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9287'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6\">\n.flex_column.av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7a7kfx-5b6810d69fe71317f29bfb04d24d6a95\">\n.avia-image-container.av-7a7kfx-5b6810d69fe71317f29bfb04d24d6a95 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7a7kfx-5b6810d69fe71317f29bfb04d24d6a95 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7a7kfx-5b6810d69fe71317f29bfb04d24d6a95 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9288 avia-img-lazy-loading-not-9288 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2022\/12\/Baumgarth_Carsten_Prof._Dr._HWR-Berlin_HORIZONT-Kongress-2023_web.jpg\" alt='' title='Baumgarth_Carsten_Prof._Dr._HWR Berlin_HORIZONT Kongress 2023_web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd\">\n.flex_column.av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-349dlv-6ed0a8925981b8517c9f80b05799d4f2\">\n#top .av-special-heading.av-349dlv-6ed0a8925981b8517c9f80b05799d4f2{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-349dlv-6ed0a8925981b8517c9f80b05799d4f2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-349dlv-6ed0a8925981b8517c9f80b05799d4f2 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-349dlv-6ed0a8925981b8517c9f80b05799d4f2 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Prof. Dr. Carsten Baumgarth<\/h2><div class='av-subheading av-subheading_below'><p>Professur f\u00fcr Marketing, insbesondere Markenf\u00fchrung<br \/>\nHWR Berlin \u2013 School of Economics and Law<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2vvrjh-6ffe41f4e2c7383362224d115f3798fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Prof. Dr. Carsten Baumgarth studierte, promovierte und habilitierte an der Universit\u00e4t Siegen. Von 2006 bis 2010 war er als Associate-Professor an der Marmara Universit\u00e4t Istanbul (T\u00fcrkei) t\u00e4tig. Seit 2010 ist er Professor f\u00fcr Marketing, insbesondere Markenf\u00fchrung an der HWR Berlin. Seit 2017 ist er dar\u00fcber hinaus Adjunct Professor an der Ho-Chi-Minh-City University (Vietnam). Er hat bislang rund 500 Publikationen mit den Schwerpunkten Marke, B-to-B-Marketing, Kulturmarketing und Empirische Forschung publiziert. Er ist im Kuratorium der G E M (Gesellschaft zur Erforschung des Markenwesens) und im Vorstand des Expertenrat Technologiemarken e.V. t\u00e4tig. Seit 2020 treibt er mit dem Instagram-Wissenschaftskanal \u201eBr\u00fcckenbau Marke\u201c den Transfer von der Markenwissenschaft in die Markenpraxis voran.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>HWR Berlin \u2013 School of Economics and Law <\/p>\n","protected":false},"author":10,"featured_media":9288,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[18],"class_list":["post-9287","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prof. Dr. Carsten Baumgarth | HORIZONT Kongress<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prof. Dr. Carsten Baumgarth | HORIZONT Kongress\" \/>\n<meta property=\"og:description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-baumgarth\/\" \/>\n<meta property=\"og:site_name\" content=\"HORIZONT Kongress\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-23T13:39:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2022\/12\/Baumgarth_Carsten_Prof._Dr._HWR-Berlin_HORIZONT-Kongress-2023_web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/carsten-baumgarth\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/carsten-baumgarth\\\/\",\"name\":\"Prof. Dr. Carsten Baumgarth | HORIZONT Kongress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/carsten-baumgarth\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/carsten-baumgarth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Baumgarth_Carsten_Prof._Dr._HWR-Berlin_HORIZONT-Kongress-2023_web.jpg\",\"datePublished\":\"2022-12-27T11:44:29+00:00\",\"dateModified\":\"2023-03-23T13:39:45+00:00\",\"description\":\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/carsten-baumgarth\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/carsten-baumgarth\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/carsten-baumgarth\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Baumgarth_Carsten_Prof._Dr._HWR-Berlin_HORIZONT-Kongress-2023_web.jpg\",\"contentUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Baumgarth_Carsten_Prof._Dr._HWR-Berlin_HORIZONT-Kongress-2023_web.jpg\",\"width\":400,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/carsten-baumgarth\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prof. Dr. Carsten Baumgarth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/#website\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/\",\"name\":\"HORIZONT Kongress\",\"description\":\"02.\\\/03. Juni 2026 | Radialsystem | Berlin\",\"alternateName\":\"Der Top-Jahreskongress f\u00fcr das \u201eWho is Who\u201c aus Marketing und Werbung\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Prof. Dr. Carsten Baumgarth | HORIZONT Kongress","description":"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!","robots":{"index":"noindex","follow":"follow"},"og_locale":"de_DE","og_type":"article","og_title":"Prof. Dr. Carsten Baumgarth | HORIZONT Kongress","og_description":"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!","og_url":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-baumgarth\/","og_site_name":"HORIZONT Kongress","article_modified_time":"2023-03-23T13:39:45+00:00","og_image":[{"width":400,"height":500,"url":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2022\/12\/Baumgarth_Carsten_Prof._Dr._HWR-Berlin_HORIZONT-Kongress-2023_web.jpg","type":"image\/jpeg"}],"twitter_misc":{"Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-baumgarth\/","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-baumgarth\/","name":"Prof. Dr. Carsten Baumgarth | HORIZONT Kongress","isPartOf":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-baumgarth\/#primaryimage"},"image":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-baumgarth\/#primaryimage"},"thumbnailUrl":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2022\/12\/Baumgarth_Carsten_Prof._Dr._HWR-Berlin_HORIZONT-Kongress-2023_web.jpg","datePublished":"2022-12-27T11:44:29+00:00","dateModified":"2023-03-23T13:39:45+00:00","description":"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!","breadcrumb":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-baumgarth\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-baumgarth\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-baumgarth\/#primaryimage","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2022\/12\/Baumgarth_Carsten_Prof._Dr._HWR-Berlin_HORIZONT-Kongress-2023_web.jpg","contentUrl":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2022\/12\/Baumgarth_Carsten_Prof._Dr._HWR-Berlin_HORIZONT-Kongress-2023_web.jpg","width":400,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-baumgarth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/dfvcg-events.de\/horizont-kongress\/"},{"@type":"ListItem","position":2,"name":"Prof. Dr. Carsten Baumgarth"}]},{"@type":"WebSite","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/#website","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/","name":"HORIZONT Kongress","description":"02.\/03. Juni 2026 | Radialsystem | Berlin","alternateName":"Der Top-Jahreskongress f\u00fcr das \u201eWho is Who\u201c aus Marketing und Werbung","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dfvcg-events.de\/horizont-kongress\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"}]}},"_links":{"self":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio\/9287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/comments?post=9287"}],"version-history":[{"count":0,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio\/9287\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/media\/9288"}],"wp:attachment":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/media?parent=9287"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/tags?post=9287"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio_entries?post=9287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}