{"id":8899,"date":"2022-06-29T10:24:55","date_gmt":"2022-06-29T08:24:55","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=8899"},"modified":"2025-04-11T12:04:14","modified_gmt":"2025-04-11T10:04:14","slug":"kathrin-franssen","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/kathrin-franssen\/","title":{"rendered":"Kathrin Franssen"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-a7cpvh-4af2a67353764478dd6c5f66bd6f5bc2 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8899'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6\">\n.flex_column.av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7a7kfx-99f319d6a6e3fd519e4ea254665349d5\">\n.avia-image-container.av-7a7kfx-99f319d6a6e3fd519e4ea254665349d5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7a7kfx-99f319d6a6e3fd519e4ea254665349d5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7a7kfx-99f319d6a6e3fd519e4ea254665349d5 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13052 avia-img-lazy-loading-not-13052 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2022\/06\/Franssen-Kathrin-OMD-Germany-web.jpg\" alt='' title='Franssen-Kathrin-OMD Germany-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd\">\n.flex_column.av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-349dlv-5684176ae12d1853d4d20b42472d5957\">\n#top .av-special-heading.av-349dlv-5684176ae12d1853d4d20b42472d5957{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-349dlv-5684176ae12d1853d4d20b42472d5957 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-349dlv-5684176ae12d1853d4d20b42472d5957 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-349dlv-5684176ae12d1853d4d20b42472d5957 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Kathrin Franssen<\/h2><div class='av-subheading av-subheading_below'><p>Chief Media Officer<br \/>\nOMD Germany<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2vvrjh-f00ff831861b4f8ee20c6f67487f06ff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Kathrin Franssen startete im Oktober 2024 als Chief Media Officer bei der OMD Germany. In der neu geschaffenen Position bei der zur Omnicom Media Group geh\u00f6renden Agentur verantwortet die Hamburgerin die plattform\u00fcbergreifende Mediaplanung.<\/p>\n<p>In ihren T\u00e4tigkeitsbereich fallen die Entwicklung und Integration innovativer marktgestaltender L\u00f6sungen in die Themenfelder Digital, TV, Total Video, Performance-Marketing, Retail Media, Cookieless und Measurement.<\/p>\n<p>Kathrin Franssen kommt von Tik Tok, hier war sie die erste Frau im Executive Leadership Team von TikTok GBS DACH &amp; der Niederlande. Als Head of Agency baute sie knapp vier Jahre lang das Plattformbusiness mit auf. Zum Portfolio ihres Teams geh\u00f6rten die Media-, Kreativ-, Social- und Performance-Agenturen.<\/p>\n<p>Als Marketing-Expertin repr\u00e4sentierte Kathrin Franssen TikTok bei unterschiedlichen Branchenveranstaltungen, u.a. OMR, dmexco, d3con, Cannes Lions und ADC.<\/p>\n<p>Kathrin startete ihre Karriere als Online-Redakteurin am Newsdesk einer Bertelsmann Content-Agentur und durchlief verschiedenste Stationen von PR \u00fcber digitales Marketing, E-Commerce, Vermarktung und Lizenz-Vertrieb bei Shutterstock. Sie ist Beir\u00e4tin bei der Social-Agentur Intermate.<\/p>\n<p>Kathrin setzt sich leidenschaftlich f\u00fcr die F\u00f6rderung von Vielfalt in ihrem beruflichen Umfeld ein.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>OMD Germany<\/p>\n","protected":false},"author":10,"featured_media":13052,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[16,21],"class_list":["post-8899","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2022","portfolio_entries-referent-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kathrin Franssen | HORIZONT Kongress<\/title>\n<meta name=\"description\" content=\"Vortragende auf dem HORIZONT Kongress in Frankfurt am Main.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/kathrin-franssen\/\",\"url\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/kathrin-franssen\/\",\"name\":\"Kathrin Franssen | HORIZONT Kongress\",\"isPartOf\":{\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/kathrin-franssen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/kathrin-franssen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2022\/06\/Franssen-Kathrin-OMD-Germany-web.jpg\",\"datePublished\":\"2022-06-29T08:24:55+00:00\",\"dateModified\":\"2025-04-11T10:04:14+00:00\",\"description\":\"Vortragende auf dem HORIZONT Kongress in Frankfurt am Main.\",\"breadcrumb\":{\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/kathrin-franssen\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/kathrin-franssen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/kathrin-franssen\/#primaryimage\",\"url\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2022\/06\/Franssen-Kathrin-OMD-Germany-web.jpg\",\"contentUrl\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2022\/06\/Franssen-Kathrin-OMD-Germany-web.jpg\",\"width\":400,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/kathrin-franssen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kathrin Franssen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/#website\",\"url\":\"https:\/\/dfvcg-events.de\/horizont-kongress\/\",\"name\":\"HORIZONT Kongress 2025 + HORIZONT AWARD\",\"description\":\"02.\/03. 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