{"id":8649,"date":"2022-06-02T10:25:54","date_gmt":"2022-06-02T08:25:54","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=8649"},"modified":"2022-06-02T11:05:51","modified_gmt":"2022-06-02T09:05:51","slug":"stefan-ponikva","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/stefan-ponikva\/","title":{"rendered":"Stefan Ponikva"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-a7cpvh-4af2a67353764478dd6c5f66bd6f5bc2 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8649'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6\">\n.flex_column.av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7a7kfx-c94c866f482403a0e10515302b92733a\">\n.avia-image-container.av-7a7kfx-c94c866f482403a0e10515302b92733a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7a7kfx-c94c866f482403a0e10515302b92733a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7a7kfx-c94c866f482403a0e10515302b92733a av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8650 avia-img-lazy-loading-not-8650 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2022\/06\/Ponikva-Stefan_WEB.jpg\" alt='' title='Ponikva-Stefan_WEB'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd\">\n.flex_column.av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-80syp-aaf3a330a0f915c85fb3d9510496b38c\">\n#top .av-special-heading.av-80syp-aaf3a330a0f915c85fb3d9510496b38c{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-80syp-aaf3a330a0f915c85fb3d9510496b38c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-80syp-aaf3a330a0f915c85fb3d9510496b38c .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-80syp-aaf3a330a0f915c85fb3d9510496b38c av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Stefan Ponikva<\/h2><div class='av-subheading av-subheading_below'><p>Vice President Brand Communication, Brand Experience<br \/>\nBMW Group<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2vvrjh-840d6a47a0ec5faf423005b3467db1fe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Stefan Ponikva begann seine berufliche Karriere 2004 nach dem Masterstudium in Business Consultancy in Wien, bei der Inhouse Kreativ-Agentur der BMW AG in M\u00fcnchen. Zwischen 2009 und 2017 war er in verschiedensten Projektleiter-\/ und Teamleiterfunktionen im internationalen Marketing der BMW AG t\u00e4tig. Als seine bisher sch\u00f6nste Herausforderung bezeichnet er den Aufbau der Elektro-Submarke BMW i und die Einf\u00fchrung der Elektro-Pioniere BMW i3 und BMW i8. 2018 wechselte Stefan Ponikva in die Funktion Leitung BMW Group Events und Messen und etablierte die Experiential-Plattform #NEXTGen.<\/p>\n<p>Seit 2019 verantwortet er als Vice President BMW Brand Communication and Experience, die globale Marketingkommunikation mit allen klassischen, digitalen sowie physischen und virtuellen Markenkan\u00e4len. Unter seiner Federf\u00fchrung sind u.a. Engagements mit dem Coachella Musikfestival, Coldplay, KITH, Christoph Waltz sowie Kooperationen mit esports Teams wie Fnatic und T1 sowie die Konzeption und Umsetzung der ADC Grand-Prix-pr\u00e4mierten virtuellen BMW Metaverse Welt \u201eJoytopia\u201c entstanden.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BMW Group<\/p>\n","protected":false},"author":10,"featured_media":8650,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[16,15],"class_list":["post-8649","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2022","portfolio_entries-referent-2022-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stefan Ponikva | HORIZONT Kongress<\/title>\n<meta name=\"description\" content=\"Vortragende auf dem HORIZONT Kongress in Frankfurt am Main.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/stefan-ponikva\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/stefan-ponikva\\\/\",\"name\":\"Stefan Ponikva | HORIZONT Kongress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/stefan-ponikva\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/stefan-ponikva\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Ponikva-Stefan_WEB.jpg\",\"datePublished\":\"2022-06-02T08:25:54+00:00\",\"dateModified\":\"2022-06-02T09:05:51+00:00\",\"description\":\"Vortragende auf dem HORIZONT Kongress in Frankfurt am Main.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/stefan-ponikva\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/stefan-ponikva\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/stefan-ponikva\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Ponikva-Stefan_WEB.jpg\",\"contentUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Ponikva-Stefan_WEB.jpg\",\"width\":400,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/stefan-ponikva\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stefan Ponikva\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/#website\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/\",\"name\":\"HORIZONT Kongress 2025 + HORIZONT AWARD\",\"description\":\"02.\\\/03. Juni 2026 | Radialsystem | Berlin\",\"alternateName\":\"Der Top-Jahreskongress f\u00fcr das \u201eWho is Who\u201c aus Marketing und Werbung\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stefan Ponikva | HORIZONT Kongress","description":"Vortragende auf dem HORIZONT Kongress in Frankfurt am Main.","robots":{"index":"noindex","follow":"follow"},"twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/stefan-ponikva\/","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/stefan-ponikva\/","name":"Stefan Ponikva | HORIZONT Kongress","isPartOf":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/stefan-ponikva\/#primaryimage"},"image":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/stefan-ponikva\/#primaryimage"},"thumbnailUrl":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2022\/06\/Ponikva-Stefan_WEB.jpg","datePublished":"2022-06-02T08:25:54+00:00","dateModified":"2022-06-02T09:05:51+00:00","description":"Vortragende auf dem HORIZONT Kongress in Frankfurt am Main.","breadcrumb":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/stefan-ponikva\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/stefan-ponikva\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/stefan-ponikva\/#primaryimage","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2022\/06\/Ponikva-Stefan_WEB.jpg","contentUrl":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2022\/06\/Ponikva-Stefan_WEB.jpg","width":400,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/stefan-ponikva\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/dfvcg-events.de\/horizont-kongress\/"},{"@type":"ListItem","position":2,"name":"Stefan Ponikva"}]},{"@type":"WebSite","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/#website","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/","name":"HORIZONT Kongress 2025 + HORIZONT AWARD","description":"02.\/03. Juni 2026 | Radialsystem | Berlin","alternateName":"Der Top-Jahreskongress f\u00fcr das \u201eWho is Who\u201c aus Marketing und Werbung","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dfvcg-events.de\/horizont-kongress\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"}]}},"_links":{"self":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio\/8649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/comments?post=8649"}],"version-history":[{"count":0,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio\/8649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/media\/8650"}],"wp:attachment":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/media?parent=8649"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/tags?post=8649"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio_entries?post=8649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}