{"id":7750,"date":"2021-12-08T09:40:25","date_gmt":"2021-12-08T08:40:25","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=7750"},"modified":"2026-02-20T14:03:15","modified_gmt":"2026-02-20T13:03:15","slug":"ulrich-klenke","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/ulrich-klenke\/","title":{"rendered":"Ulrich Klenke"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-a7cpvh-4af2a67353764478dd6c5f66bd6f5bc2 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7750'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6\">\n.flex_column.av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7a7kfx-fa9463937b6abaa99fda70cd31065c9c\">\n.avia-image-container.av-7a7kfx-fa9463937b6abaa99fda70cd31065c9c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7a7kfx-fa9463937b6abaa99fda70cd31065c9c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7a7kfx-fa9463937b6abaa99fda70cd31065c9c av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14882 avia-img-lazy-loading-not-14882 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2021\/12\/Klenke-Ulrich-Deutsche-Telekom-web1.jpg\" alt='' title='Klenke-Ulrich-Deutsche Telekom-web1'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd\">\n.flex_column.av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-349dlv-09775f739a17703009e5806097fe6b8e\">\n#top .av-special-heading.av-349dlv-09775f739a17703009e5806097fe6b8e{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-349dlv-09775f739a17703009e5806097fe6b8e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-349dlv-09775f739a17703009e5806097fe6b8e .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-349dlv-09775f739a17703009e5806097fe6b8e av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ulrich Klenke<\/h2><div class='av-subheading av-subheading_below'><p>Chief Brand Officer<br \/>\nDeutsche Telekom AG<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2vvrjh-0118e2eeb6461ddae872bcb34d1e015b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Ulrich Klenke, Jahrgang 1971, ist seit dem 1. April 2020 \u201eChief Brand Officer\u201c der Deutschen Telekom. In dieser Position verantwortet er die nationale und internationale Markenf\u00fchrung von Europas f\u00fchrendem Telekommunikationskonzern. Ulrich Klenke ist ein ausgewiesener Experte in Sachen Marketingkommunikation. Er blickt auf eine mehr als zwanzigj\u00e4hrige Erfahrung in diesem Bereich zur\u00fcck. Ulrich Klenke ist verheiratet und Vater einer Tochter.<\/p>\n<p>Seine berufliche Laufbahn begann der studierte Betriebswirt 1995 bei Mercedes-Benz. Nach mehreren Stationen im DaimlerChrysler Konzern war er Anfang der 2000er Jahre unter anderem f\u00fcr die Marken- und Produktkommunikation von Chrysler, Jeep und Dodge in der deutschen Vertriebsorganisation des Konzerns t\u00e4tig. Im Anschluss wechselte Ulrich Klenke als Gesch\u00e4ftsf\u00fchrer zu DDB Berlin. 2007 wurde er Marketing-Chef der Deutsche Bahn AG, 2015 CEO der Werbeagentur Ogilvy Germany. Im Anschluss war er zwei Jahre als Unternehmensberater f\u00fcr die Gesch\u00e4ftsleitung der Volkswagen AG t\u00e4tig. Dort f\u00fchrte er unter anderem die Elektromobilit\u00e4tsmarke ID. in 28 europ\u00e4ischen M\u00e4rkten ein.<\/p>\n<p>Die Deutsche Telekom ist heute die wertvollste Marke in Europa und eine der wertvollsten Marken weltweit. Die strategischen und wirtschaftlichen Erfolge des Unternehmens belegen den Wert der Marke, die einen nachhaltigen Beitrag zum Unternehmenserfolg leistet.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7750'><div class='entry-content-wrapper clearfix'><div  class='flex_column av-1yxbk6-9d92e1959be37e2c83c16cbd753c0aae av_one_full  avia-builder-el-6  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div  '     ><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deutsche Telekom<\/p>\n","protected":false},"author":1,"featured_media":9271,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[18,17,19,20,25],"class_list":["post-7750","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2023","portfolio_entries-referent-2023-feature","portfolio_entries-referent-2024","portfolio_entries-referent-2024-feature","portfolio_entries-referent-feature-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ulrich Klenke | HORIZONT Kongress<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. 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