{"id":6783,"date":"2021-06-07T13:39:12","date_gmt":"2021-06-07T11:39:12","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=6783"},"modified":"2025-05-30T17:34:04","modified_gmt":"2025-05-30T15:34:04","slug":"kristina-bulle","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/kristina-bulle\/","title":{"rendered":"Kristina Bulle"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-agpnhp-b64aff134a1588f36ac344bc47298e03 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6783'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9tkbhp-584c4a487037704d485f26c6b0ce7dc1\">\n.flex_column.av-9tkbhp-584c4a487037704d485f26c6b0ce7dc1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9tkbhp-584c4a487037704d485f26c6b0ce7dc1 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-88s7j1-6935747bb90e2d6fb8c58c6bfffafc57\">\n.avia-image-container.av-88s7j1-6935747bb90e2d6fb8c58c6bfffafc57 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-88s7j1-6935747bb90e2d6fb8c58c6bfffafc57 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-88s7j1-6935747bb90e2d6fb8c58c6bfffafc57 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9349 avia-img-lazy-loading-not-9349 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2021\/06\/Bulle_Kristina_Procter-Gamble_web.jpg\" alt='' title='Bulle_Kristina_Procter &amp; Gamble_web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5mjagt-c0b0d5478065c8b509a06804e13dda6a\">\n.flex_column.av-5mjagt-c0b0d5478065c8b509a06804e13dda6a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5mjagt-c0b0d5478065c8b509a06804e13dda6a av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-20wnkz-75dfec29efbc43e27556600c122be536\">\n#top .av-special-heading.av-20wnkz-75dfec29efbc43e27556600c122be536{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-20wnkz-75dfec29efbc43e27556600c122be536 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-20wnkz-75dfec29efbc43e27556600c122be536 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-20wnkz-75dfec29efbc43e27556600c122be536 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Kristina Bulle<\/h2><div class='av-subheading av-subheading_below'><p>CMO<br \/>\nProcter &amp; Gamble und OWM stellv. Vorsitzende<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-29msnh-03622ba6760f4920dc7490acd590b608 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"xxxmsonormal\"><span style=\"font-family: 'Arial',sans-serif;\">Kristina Bulle ist CMO bei Procter &amp; Gamble f\u00fcr die Region DACH. Die ausgewiesene Spezialistin f\u00fcr Brand Building verantwortet neben der <span style=\"color: black;\">Nationalen und Retail Mediaplanung<\/span> das analoge und digitale Brand Building, Trial Kampagnen, <span style=\"color: black;\">corporate CRM Programme wie z.B. das Onlineportal for-me-online.de, sowie den Instore Auftritt der Marken und Handelspartnerkampagnen.<\/span> Kristina Bulle ist eine leidenschaftliche Marketeer, mit Passion f\u00fcr tiefes Verbraucherverst\u00e4ndnis und der Schaffung starker Brand Equities. 2021 wurde Sie von HORIZONT als Marketingfrau des Jahres ausgezeichnet.<\/span><\/p>\n<p class=\"xxxmsonormal\"><span style=\"font-family: 'Arial',sans-serif;\">Bulle studierte Betriebswirtschaftslehre in Osnabr\u00fcck. Sie startete ihre Karriere bei Procter &amp; Gamble in Deutschland als Brand Manager der Marke Ellen Betrix. Sp\u00e4ter wechselte sie als Marketing Director Max Factor f\u00fcr drei Jahre nach Japan. Zur\u00fcck in Deutschland \u00fcbernahm sie das globale Beauty Gesch\u00e4ft von Braun und verantwortete danach als Brand Director das weltweite Shopper Marketing von P&amp;G mit einem Gro\u00dfkunden. <\/span><\/p>\n<p class=\"xxxmsonormal\"><span style=\"font-family: 'Arial',sans-serif;\">Seit 2015 leitet Kristina Bulle als Vice President Brand Building das Marketing f\u00fcr die Region Deutschland, \u00d6sterreich und die Schweiz (DACH).<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Procter &#038; Gamble und OWM stellv. Vorstand<\/p>\n","protected":false},"author":10,"featured_media":9349,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[11,18,17,21],"class_list":["post-6783","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2021","portfolio_entries-referent-2023","portfolio_entries-referent-2023-feature","portfolio_entries-referent-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kristina Bulle | HORIZONT Kongress<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. 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