{"id":5205,"date":"2019-10-24T19:13:24","date_gmt":"2019-10-24T17:13:24","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=5205"},"modified":"2026-04-28T13:31:41","modified_gmt":"2026-04-28T11:31:41","slug":"kai-marcus-thaesler","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/kai-marcus-thaesler\/","title":{"rendered":"Prof. Dr. Kai-Marcus Th\u00e4sler"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-agpnhp-b64aff134a1588f36ac344bc47298e03 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5205'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9tkbhp-584c4a487037704d485f26c6b0ce7dc1\">\n.flex_column.av-9tkbhp-584c4a487037704d485f26c6b0ce7dc1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9tkbhp-584c4a487037704d485f26c6b0ce7dc1 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-88s7j1-a579e475363b3021d1ad2ff894be49b8\">\n.avia-image-container.av-88s7j1-a579e475363b3021d1ad2ff894be49b8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-88s7j1-a579e475363b3021d1ad2ff894be49b8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-88s7j1-a579e475363b3021d1ad2ff894be49b8 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15706 avia-img-lazy-loading-not-15706 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2019\/10\/3023-09-11_Kai-Marcus_Thaesler_web.jpg\" alt='' title='3023-09-11_Kai-Marcus_Tha\u0308sler_web'  height=\"533\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5mjagt-c0b0d5478065c8b509a06804e13dda6a\">\n.flex_column.av-5mjagt-c0b0d5478065c8b509a06804e13dda6a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5mjagt-c0b0d5478065c8b509a06804e13dda6a av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k24yrwmm-38a40bb16f0d24566a01a870d6b62493\">\n#top .av-special-heading.av-k24yrwmm-38a40bb16f0d24566a01a870d6b62493{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-k24yrwmm-38a40bb16f0d24566a01a870d6b62493 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k24yrwmm-38a40bb16f0d24566a01a870d6b62493 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-k24yrwmm-38a40bb16f0d24566a01a870d6b62493 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Prof. Dr. Kai-Marcus Th\u00e4sler<\/h2><div class='av-subheading av-subheading_below'><p>Gesch\u00e4ftsf\u00fchrer<br \/>\nB|A|M &#8211; Bundesverband Aussenmedien e.V.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-29msnh-5ffa5dab63db76a4662853c99bbee480 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Kai Th\u00e4sler ist Hauptgesch\u00e4ftsf\u00fchrer des B|A|M &#8211; Bundesverband Aussenmedien e.V. (ehem. FAW &#8211; Fachverband Au\u00dfenwerbung). Der B|A|M ist die f\u00fchrende Interessenvertretung f\u00fcr Anbieter von Out of Home-Medien in Deutschland und repr\u00e4sentiert rund 100 Anbieter werblicher Kommunikation im \u00f6ffentlichen Raum. Kai ist au\u00dferdem Vorstandsmitglied des IDOOH (Institut for Digital Out of Home), der\u00a0World Out of Home Organisation\u00a0(WOO) sowie der deutschen Arbeitsgemeinschaft Media-Analyse (agma).<\/p>\n<p>Er war Professor f\u00fcr Digital Marketing an der Hochschule f\u00fcr \u00d6konomie und Management (FOM) in Hannover, zuvor CEO von Posterscope Deutschland (Dentsu) und davor Gesch\u00e4ftsf\u00fchrer verschiedener Unternehmen von Str\u00f6er SE. Dort verantwortete er insbesondere den Bereich Digitale Au\u00dfenwerbung.<\/p>\n<p>Seine beruflichen Wurzeln liegen im Journalismus: Vor einer Gesch\u00e4ftsf\u00fchrung\u00a0des gr\u00f6\u00dften Netzwerks privater regionaler TV-Sender in Deutschland (Germany One \/ TV Berlin) war Kai in verschiedenen Positionen beim ersten deutschen TV-Nachrichtensender n-tv t\u00e4tig. Dort begann er als Redakteur, entwickelte mehrere Talkshows und Nachrichtenformate, wurde Leiter der Nachrichtenredaktion sowie Chefredakteur und Gesch\u00e4ftsf\u00fchrer des Bereichs Neue Medien (Online). Nach der \u00dcbernahme des Unternehmens durch die\u00a0RTL Group\u00a0wurde er Mitglied des Top-Management-Teams und verantwortete die Bereiche Vertrieb, Marketing und Kommunikation.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>B|A|M &#8211; Bundesverband Aussenmedien<\/p>\n","protected":false},"author":1,"featured_media":15706,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[11,16,18,26],"class_list":["post-5205","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2021","portfolio_entries-referent-2022","portfolio_entries-referent-2023","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prof. Dr. Kai-Marcus Th\u00e4sler | HORIZONT Kongress<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/kai-marcus-thaesler\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/kai-marcus-thaesler\\\/\",\"name\":\"Prof. Dr. Kai-Marcus Th\u00e4sler | HORIZONT Kongress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/kai-marcus-thaesler\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/kai-marcus-thaesler\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/3023-09-11_Kai-Marcus_Thaesler_web.jpg\",\"datePublished\":\"2019-10-24T17:13:24+00:00\",\"dateModified\":\"2026-04-28T11:31:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/kai-marcus-thaesler\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/kai-marcus-thaesler\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/kai-marcus-thaesler\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/3023-09-11_Kai-Marcus_Thaesler_web.jpg\",\"contentUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/3023-09-11_Kai-Marcus_Thaesler_web.jpg\",\"width\":400,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/kai-marcus-thaesler\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prof. Dr. Kai-Marcus Th\u00e4sler\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/#website\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/\",\"name\":\"HORIZONT Kongress 2025 + HORIZONT AWARD\",\"description\":\"02.\\\/03. 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