{"id":2819,"date":"2017-12-21T17:26:39","date_gmt":"2017-12-21T16:26:39","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=2819"},"modified":"2026-04-17T12:55:29","modified_gmt":"2026-04-17T10:55:29","slug":"carsten-schwecke","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-schwecke\/","title":{"rendered":"Carsten Schwecke"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-aejuub-4fa6ed9ca9e8eff5d80a3c99f8c75407 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2819'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8n61s3-e97d73560f0765a1090a2d72beb9618b\">\n.flex_column.av-8n61s3-e97d73560f0765a1090a2d72beb9618b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-8n61s3-e97d73560f0765a1090a2d72beb9618b av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7k6ssz-9d003117638bc3daad43426a6e087b8a\">\n.avia-image-container.av-7k6ssz-9d003117638bc3daad43426a6e087b8a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7k6ssz-9d003117638bc3daad43426a6e087b8a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7k6ssz-9d003117638bc3daad43426a6e087b8a av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15513 avia-img-lazy-loading-not-15513 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2017\/12\/Schwecke_Carsten_RTL-Deutschland_web.jpg\" alt='' title='Schwecke_Carsten_RTL Deutschland_web'  height=\"533\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5j5cb7-a2e68623ad0f617ae3b1c5a88cdfa17c\">\n.flex_column.av-5j5cb7-a2e68623ad0f617ae3b1c5a88cdfa17c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5j5cb7-a2e68623ad0f617ae3b1c5a88cdfa17c av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-48dbb7-64024b5053b7581534cdffb59a55bf6b\">\n#top .av-special-heading.av-48dbb7-64024b5053b7581534cdffb59a55bf6b{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-48dbb7-64024b5053b7581534cdffb59a55bf6b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-48dbb7-64024b5053b7581534cdffb59a55bf6b .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-48dbb7-64024b5053b7581534cdffb59a55bf6b av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Carsten Schwecke<\/h2><div class='av-subheading av-subheading_below'><p>Chief Commercial Officer (CCO)<br \/>\nRTL Deutschland<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m9l2931n-a7232f3b33d87d96ac3cde0883f74f01 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Carsten Schwecke ist seit April 2025 Chief Commercial Officer (CCO) von RTL Deutschland und verantwortet in dieser Funktion s\u00e4mtliche kommerziellen, technologischen sowie daten- &amp; KI-basierten Aktivit\u00e4ten des Medienunternehmens. Mit seinem tiefen Verst\u00e4ndnis f\u00fcr die Medienbranche und ihren dynamischen Wandel sowie breitem Expertenwissen gestaltet er die Vermarktungsangebote von RTL Deutschland und der Ad Alliance ma\u00dfgeblich mit und treibt den Ausbau der daten- und KI-basierten Werbetechnologie voran. Carsten war zuletzt Vermarktungschef der Seven.One Entertainment Group, zuvor war er bis Ende 2022 CEO von Axel Springer All Media und Media Impact. Er studierte Wirtschaftswissenschaften an der ESCP-EAP in Paris, Oxford und Berlin. Der Digitalexperte startete seine berufliche Laufbahn als Online Director beim Online-Vermarkter iq digital der Handelsblatt Media Group. 2015 wechselte er in die Medienbranche, zun\u00e4chst als Mitglied der Gesch\u00e4ftsleitung und sp\u00e4ter als CEO von Media Impact und Axel Springer Media Impact, dem Vermarkter von Axel Springer. Im Oktober 2023 trat er bei ProSiebenSat.1 die Position als Vermarktungschef der Seven.One Entertainment Group an.<\/p>\n<p>Carsten ist zudem seit April 2025 f\u00fcr RTL Deutschland im Aufsichtsrat der AGF und im Stiftungsrat der European netID Foundation.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>RTL Deutschland<\/p>\n","protected":false},"author":1,"featured_media":15513,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[2,21,26],"class_list":["post-2819","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent","portfolio_entries-referent-2025","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carsten Schwecke | HORIZONT Kongress<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/carsten-schwecke\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/carsten-schwecke\\\/\",\"name\":\"Carsten Schwecke | HORIZONT Kongress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/carsten-schwecke\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/carsten-schwecke\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/Schwecke_Carsten_RTL-Deutschland_web.jpg\",\"datePublished\":\"2017-12-21T16:26:39+00:00\",\"dateModified\":\"2026-04-17T10:55:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/carsten-schwecke\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/carsten-schwecke\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/carsten-schwecke\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/Schwecke_Carsten_RTL-Deutschland_web.jpg\",\"contentUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/Schwecke_Carsten_RTL-Deutschland_web.jpg\",\"width\":400,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/carsten-schwecke\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Carsten Schwecke\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/#website\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/\",\"name\":\"HORIZONT Kongress 2025 + HORIZONT AWARD\",\"description\":\"02.\\\/03. Juni 2026 | Radialsystem | Berlin\",\"alternateName\":\"Der Top-Jahreskongress f\u00fcr das \u201eWho is Who\u201c aus Marketing und Werbung\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Carsten Schwecke | HORIZONT Kongress","robots":{"index":"noindex","follow":"follow"},"twitter_misc":{"Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-schwecke\/","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-schwecke\/","name":"Carsten Schwecke | HORIZONT Kongress","isPartOf":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-schwecke\/#primaryimage"},"image":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-schwecke\/#primaryimage"},"thumbnailUrl":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2017\/12\/Schwecke_Carsten_RTL-Deutschland_web.jpg","datePublished":"2017-12-21T16:26:39+00:00","dateModified":"2026-04-17T10:55:29+00:00","breadcrumb":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-schwecke\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-schwecke\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-schwecke\/#primaryimage","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2017\/12\/Schwecke_Carsten_RTL-Deutschland_web.jpg","contentUrl":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2017\/12\/Schwecke_Carsten_RTL-Deutschland_web.jpg","width":400,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/carsten-schwecke\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/dfvcg-events.de\/horizont-kongress\/"},{"@type":"ListItem","position":2,"name":"Carsten Schwecke"}]},{"@type":"WebSite","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/#website","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/","name":"HORIZONT Kongress 2025 + HORIZONT AWARD","description":"02.\/03. Juni 2026 | Radialsystem | Berlin","alternateName":"Der Top-Jahreskongress f\u00fcr das \u201eWho is Who\u201c aus Marketing und Werbung","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dfvcg-events.de\/horizont-kongress\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"}]}},"_links":{"self":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio\/2819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/comments?post=2819"}],"version-history":[{"count":5,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio\/2819\/revisions"}],"predecessor-version":[{"id":15515,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio\/2819\/revisions\/15515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/media\/15513"}],"wp:attachment":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/media?parent=2819"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/tags?post=2819"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio_entries?post=2819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}