{"id":2655,"date":"2017-11-30T17:12:03","date_gmt":"2017-11-30T16:12:03","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=2655"},"modified":"2025-05-21T07:59:37","modified_gmt":"2025-05-21T05:59:37","slug":"katja-sottmeier","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/katja-sottmeier\/","title":{"rendered":"Katja Sottmeier"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-cizhcv-cd2f3786d6f710af196c6e78b51282d5 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2655'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-abatr3-ed831f11979573795d47f07064c3dd43\">\n.flex_column.av-abatr3-ed831f11979573795d47f07064c3dd43{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-abatr3-ed831f11979573795d47f07064c3dd43 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8hmi0f-8d282ed80d6ae5024ff7d76b8bcec61a\">\n.avia-image-container.av-8hmi0f-8d282ed80d6ae5024ff7d76b8bcec61a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-8hmi0f-8d282ed80d6ae5024ff7d76b8bcec61a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-8hmi0f-8d282ed80d6ae5024ff7d76b8bcec61a av-styling-no-styling avia-align-left  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13308 avia-img-lazy-loading-not-13308 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2017\/11\/Sottmeier-Katja-Hornbach-web.jpg\" alt='' title='Sottmeier-Katja-Hornbach-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7kdnlb-493a672408b07a0c76cd7de3c5148e03\">\n#top .av_textblock_section.av-7kdnlb-493a672408b07a0c76cd7de3c5148e03 .avia_textblock{\nfont-size:14px;\n}\n<\/style>\n<section  class='av_textblock_section av-7kdnlb-493a672408b07a0c76cd7de3c5148e03 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6c7i7z-182b94d630f98351d578ae412bfc51f9\">\n.flex_column.av-6c7i7z-182b94d630f98351d578ae412bfc51f9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6c7i7z-182b94d630f98351d578ae412bfc51f9 av_two_third  avia-builder-el-4  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4u4pcf-8980ac9cba7336ffe0e78e0f07e45382\">\n#top .av-special-heading.av-4u4pcf-8980ac9cba7336ffe0e78e0f07e45382{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-4u4pcf-8980ac9cba7336ffe0e78e0f07e45382 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-4u4pcf-8980ac9cba7336ffe0e78e0f07e45382 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-4u4pcf-8980ac9cba7336ffe0e78e0f07e45382 av-special-heading-h2 blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Katja Sottmeier<\/h2><div class='av-subheading av-subheading_below'><p>Leiterin Digital\/CRM\/Media &amp; Analytik, Marketing<br \/>\nHORNBACH Baumarkt AG<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2a0imn-dcc9e53923f145600e31dd8634479774 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Katja Sottmeier verantwortet im Konzernmarketing von HORNBACH die Bereiche, die sich mit Kundendaten und Kundenwissen besch\u00e4ftigen. Mit ihrem Team erarbeitet sie f\u00fcr alle HORNBACH Regionen strategische Konzepte und unterst\u00fctzt bei deren Implementierung. Weitere Verantwortungsbereiche bei HORNBACH sind das Eigenmarken-Marketing und die internen Events. Zudem ist Katja Gr\u00fcndungsmitglied der Foresight Academy (foresightacademy.com), h\u00e4lt Vortr\u00e4ge zu den Ergebnissen in Verb\u00e4nden und Universit\u00e4ten und k\u00fcmmert sich dazu auch um die Akquisition neuer Partner.<\/p>\n<p>Katja wurde 2023 zur Mediapers\u00f6nlichkeit des Jahres ausgezeichnet (Mediapreis, w&amp;v) und 2024 sowie 2025 als eine der 100 interessantesten K\u00f6pfe aufgelistet (w&amp;v).<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hornbach Baumarkt AG<\/p>\n","protected":false},"author":1,"featured_media":13308,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[2,21,22],"class_list":["post-2655","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent","portfolio_entries-referent-2025","portfolio_entries-referent-2025-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Katja Sottmeier | HORIZONT Kongress<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Katja Sottmeier | HORIZONT Kongress\" \/>\n<meta property=\"og:description\" content=\"Hornbach Baumarkt AG\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/katja-sottmeier\/\" \/>\n<meta property=\"og:site_name\" content=\"HORIZONT Kongress\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T05:59:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2017\/11\/Sottmeier-Katja-Hornbach-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/katja-sottmeier\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/katja-sottmeier\\\/\",\"name\":\"Katja Sottmeier | HORIZONT Kongress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/katja-sottmeier\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/katja-sottmeier\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Sottmeier-Katja-Hornbach-web.jpg\",\"datePublished\":\"2017-11-30T16:12:03+00:00\",\"dateModified\":\"2025-05-21T05:59:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/katja-sottmeier\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/katja-sottmeier\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/katja-sottmeier\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Sottmeier-Katja-Hornbach-web.jpg\",\"contentUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Sottmeier-Katja-Hornbach-web.jpg\",\"width\":400,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/katja-sottmeier\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Katja Sottmeier\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/#website\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/\",\"name\":\"HORIZONT Kongress\",\"description\":\"02.\\\/03. 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