{"id":15336,"date":"2026-03-23T12:05:15","date_gmt":"2026-03-23T11:05:15","guid":{"rendered":"https:\/\/dfvcg-events.de\/horizont-kongress\/?post_type=portfolio&#038;p=15336"},"modified":"2026-04-08T15:27:23","modified_gmt":"2026-04-08T13:27:23","slug":"joerg-heinemann","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/joerg-heinemann\/","title":{"rendered":"J\u00f6rg Heinemann"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-a7cpvh-4af2a67353764478dd6c5f66bd6f5bc2 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15336'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6\">\n.flex_column.av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7a7kfx-4739e5225bfd19a72698f61ee0209a43\">\n.avia-image-container.av-7a7kfx-4739e5225bfd19a72698f61ee0209a43 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7a7kfx-4739e5225bfd19a72698f61ee0209a43 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7a7kfx-4739e5225bfd19a72698f61ee0209a43 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15337 avia-img-lazy-loading-not-15337 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2026\/03\/Heinemann-Joerg-OTTO_web.jpg\" alt='' title='Heinemann-J\u00f6rg-OTTO_web'  height=\"533\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd\">\n.flex_column.av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-349dlv-63f0c37d8ecc69473ae6094ce1f2f269\">\n#top .av-special-heading.av-349dlv-63f0c37d8ecc69473ae6094ce1f2f269{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-349dlv-63f0c37d8ecc69473ae6094ce1f2f269 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-349dlv-63f0c37d8ecc69473ae6094ce1f2f269 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-349dlv-63f0c37d8ecc69473ae6094ce1f2f269 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >J\u00f6rg Heinemann<\/h2><div class='av-subheading av-subheading_below'><p>Innovation Evangelist<br \/>\nOTTO<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2vvrjh-0118e2eeb6461ddae872bcb34d1e015b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>J\u00f6rg Heinemann (44) ist seit 2012 bei OTTO &#8211; seit als 2022 Innovation Evangelist. Zudem engagiert er sich f\u00fcr OTTO im Bundesverband Digitale Wirtschaft als Leitung in den Labs AI Commerce sowie Social &amp; Discovery Commerce.\u00a0J\u00f6rg ist im E-Commerce &amp; Marketing aktiv seit 1999 \u2013 erst als Gr\u00fcnder eines Versandhandels, Internetportals f\u00fcr Studierende und von Eventformaten, dann als Projektmanager in den Branchen Kino (Cinestar), Lebensmittel (B\u00e4ckerei Junge) und Kreuzfahrt (TUI Cruises). Treu blieb er dabei stets seiner Leidenschaft f\u00fcr Innovation, Marketing und Digitalisierung.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>OTTO<\/p>\n","protected":false},"author":10,"featured_media":15337,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[],"class_list":["post-15336","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>J\u00f6rg Heinemann | HORIZONT Kongress<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/joerg-heinemann\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/joerg-heinemann\\\/\",\"name\":\"J\u00f6rg Heinemann | HORIZONT Kongress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/joerg-heinemann\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/joerg-heinemann\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Heinemann-Joerg-OTTO_web.jpg\",\"datePublished\":\"2026-03-23T11:05:15+00:00\",\"dateModified\":\"2026-04-08T13:27:23+00:00\",\"description\":\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/joerg-heinemann\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/joerg-heinemann\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/joerg-heinemann\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Heinemann-Joerg-OTTO_web.jpg\",\"contentUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Heinemann-Joerg-OTTO_web.jpg\",\"width\":400,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/joerg-heinemann\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"J\u00f6rg Heinemann\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/#website\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/\",\"name\":\"HORIZONT Kongress 2025 + HORIZONT AWARD\",\"description\":\"02.\\\/03. Juni 2026 | Radialsystem | Berlin\",\"alternateName\":\"Der Top-Jahreskongress f\u00fcr das \u201eWho is Who\u201c aus Marketing und Werbung\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"J\u00f6rg Heinemann | HORIZONT Kongress","description":"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!","robots":{"index":"noindex","follow":"follow"},"twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/joerg-heinemann\/","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/joerg-heinemann\/","name":"J\u00f6rg Heinemann | HORIZONT Kongress","isPartOf":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/joerg-heinemann\/#primaryimage"},"image":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/joerg-heinemann\/#primaryimage"},"thumbnailUrl":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2026\/03\/Heinemann-Joerg-OTTO_web.jpg","datePublished":"2026-03-23T11:05:15+00:00","dateModified":"2026-04-08T13:27:23+00:00","description":"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!","breadcrumb":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/joerg-heinemann\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/joerg-heinemann\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/joerg-heinemann\/#primaryimage","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2026\/03\/Heinemann-Joerg-OTTO_web.jpg","contentUrl":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2026\/03\/Heinemann-Joerg-OTTO_web.jpg","width":400,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/joerg-heinemann\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/dfvcg-events.de\/horizont-kongress\/"},{"@type":"ListItem","position":2,"name":"J\u00f6rg Heinemann"}]},{"@type":"WebSite","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/#website","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/","name":"HORIZONT Kongress 2025 + HORIZONT AWARD","description":"02.\/03. Juni 2026 | Radialsystem | Berlin","alternateName":"Der Top-Jahreskongress f\u00fcr das \u201eWho is Who\u201c aus Marketing und Werbung","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dfvcg-events.de\/horizont-kongress\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"}]}},"_links":{"self":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio\/15336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/comments?post=15336"}],"version-history":[{"count":2,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio\/15336\/revisions"}],"predecessor-version":[{"id":15480,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio\/15336\/revisions\/15480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/media\/15337"}],"wp:attachment":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/media?parent=15336"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/tags?post=15336"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio_entries?post=15336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}