{"id":15288,"date":"2026-03-17T14:06:57","date_gmt":"2026-03-17T13:06:57","guid":{"rendered":"https:\/\/dfvcg-events.de\/horizont-kongress\/?post_type=portfolio&#038;p=15288"},"modified":"2026-03-17T14:06:57","modified_gmt":"2026-03-17T13:06:57","slug":"mark-ritson","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/mark-ritson\/","title":{"rendered":"Mark Ritson"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-a7cpvh-4af2a67353764478dd6c5f66bd6f5bc2 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15288'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6\">\n.flex_column.av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7a7kfx-a104c3cd1ef73e055bf6137fec3e500d\">\n.avia-image-container.av-7a7kfx-a104c3cd1ef73e055bf6137fec3e500d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7a7kfx-a104c3cd1ef73e055bf6137fec3e500d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7a7kfx-a104c3cd1ef73e055bf6137fec3e500d av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15289 avia-img-lazy-loading-not-15289 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2026\/03\/Ritson-Mark-MiniMBA2.jpeg\" alt='' title='Ritson-Mark-MiniMBA2'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd\">\n.flex_column.av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-349dlv-3cca617cf05a134a848b8ae8f61f87eb\">\n#top .av-special-heading.av-349dlv-3cca617cf05a134a848b8ae8f61f87eb{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-349dlv-3cca617cf05a134a848b8ae8f61f87eb .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-349dlv-3cca617cf05a134a848b8ae8f61f87eb .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-349dlv-3cca617cf05a134a848b8ae8f61f87eb av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Mark Ritson<\/h2><div class='av-subheading av-subheading_below'><p>Marketing- und Branding-Stratege<br \/>\nFounder, Marketing Week MiniMBA<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2vvrjh-0118e2eeb6461ddae872bcb34d1e015b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Mark Ritson ist Markenberater und Marketingprofessor. Er promovierte in Marketing und lehrte in den MBA-Programmen f\u00fchrender Wirtschaftshochschulen, darunter die London Business School und das MIT.<\/p>\n<p>Mark Ritson schreibt seit fast 20 Jahren eine Marketingkolumne und wurde daf\u00fcr viermal mit dem PPA Business Columnist of the Year Award ausgezeichnet. Die PPA-Jury urteilte 2021: \u201eMarks Texte sind fundiert, anregend und fesselnd und basieren auf soliden Forschungsergebnissen. Er scheut sich nicht, die Dinge beim Namen zu nennen, und dieser ehrliche, erfrischende Schreibstil zeichnet seine Kolumnen besonders aus.\u201c<\/p>\n<p>Er unterrichtet im MiniMBA-Programm Marketing und im MiniMBA-Programm Markenmanagement.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Week MiniMBA<\/p>\n","protected":false},"author":10,"featured_media":15289,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[26],"class_list":["post-15288","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mark Ritson | HORIZONT Kongress<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. 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