{"id":15195,"date":"2026-03-13T12:55:20","date_gmt":"2026-03-13T11:55:20","guid":{"rendered":"https:\/\/dfvcg-events.de\/horizont-kongress\/?post_type=portfolio&#038;p=15195"},"modified":"2026-03-13T12:55:20","modified_gmt":"2026-03-13T11:55:20","slug":"melissa-manav","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/melissa-manav\/","title":{"rendered":"Melissa Manav"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-a7cpvh-4af2a67353764478dd6c5f66bd6f5bc2 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-15195'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6\">\n.flex_column.av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7a7kfx-49403f17d4b9560d9eebed113da29077\">\n.avia-image-container.av-7a7kfx-49403f17d4b9560d9eebed113da29077 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7a7kfx-49403f17d4b9560d9eebed113da29077 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7a7kfx-49403f17d4b9560d9eebed113da29077 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15196 avia-img-lazy-loading-not-15196 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2026\/03\/Manav-Melissa-Beiersdorf-web.jpg\" alt='' title='Manav-Melissa-Beiersdorf-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd\">\n.flex_column.av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-349dlv-9be49c7cf5345aceb695c70baeae56b0\">\n#top .av-special-heading.av-349dlv-9be49c7cf5345aceb695c70baeae56b0{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-349dlv-9be49c7cf5345aceb695c70baeae56b0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-349dlv-9be49c7cf5345aceb695c70baeae56b0 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-349dlv-9be49c7cf5345aceb695c70baeae56b0 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Melissa Manav<\/h2><div class='av-subheading av-subheading_below'><p>Regional Media Director<br \/>\nBeiersdorf<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2vvrjh-0118e2eeb6461ddae872bcb34d1e015b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Melissa Manav ist Regional Media Director f\u00fcr Europa &amp; Nordamerika bei Beiersdorf und verantwortet die integrierte Media Strategie und \u2011Planung f\u00fcr die Marke NIVEA in beiden Regionen. In ihrer Rolle gestaltet sie sowohl die regionale NIVEA Mediastrategie und steuert deren Umsetzung im dynamischen Umfeld der Beauty\u2011 und Skin\u2011Care\u2011Industrie.<\/p>\n<p>Im Laufe ihrer Karriere hat Melissa verschiedene Digital\u2011 und Media\u2011Rollen durchlaufen &#8211; von Performance Marketing und Ad Tech \u00fcber Media Management bis hin zu Influencer Marketing. Vor ihrem Wechsel zu Beiersdorf war sie in einer Digital Media Agentur in Hamburg t\u00e4tig und betreute internationale Marken in datengetriebenen und kreativ\u2011strategischen Digitalprojekten.<\/p>\n<p>Mit ihrer breiten Expertise an der Schnittstelle von Media, Content und Technologie treibt sie die Weiterentwicklung integrierter Kommunikationsstrategien im EUNA\u2011Raum ma\u00dfgeblich voran.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Beiersdorf<\/p>\n","protected":false},"author":10,"featured_media":15196,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[26],"class_list":["post-15195","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Melissa Manav | HORIZONT Kongress<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/melissa-manav\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/melissa-manav\\\/\",\"name\":\"Melissa Manav | HORIZONT Kongress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/melissa-manav\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/melissa-manav\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Manav-Melissa-Beiersdorf-web.jpg\",\"datePublished\":\"2026-03-13T11:55:20+00:00\",\"description\":\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/melissa-manav\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/melissa-manav\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/melissa-manav\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Manav-Melissa-Beiersdorf-web.jpg\",\"contentUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Manav-Melissa-Beiersdorf-web.jpg\",\"width\":400,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/referenten\\\/melissa-manav\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Melissa Manav\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/#website\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/\",\"name\":\"HORIZONT Kongress 2025 + HORIZONT AWARD\",\"description\":\"02.\\\/03. Juni 2026 | Radialsystem | Berlin\",\"alternateName\":\"Der Top-Jahreskongress f\u00fcr das \u201eWho is Who\u201c aus Marketing und Werbung\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dfvcg-events.de\\\/horizont-kongress\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Melissa Manav | HORIZONT Kongress","description":"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!","robots":{"index":"noindex","follow":"follow"},"twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/melissa-manav\/","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/melissa-manav\/","name":"Melissa Manav | HORIZONT Kongress","isPartOf":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/melissa-manav\/#primaryimage"},"image":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/melissa-manav\/#primaryimage"},"thumbnailUrl":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2026\/03\/Manav-Melissa-Beiersdorf-web.jpg","datePublished":"2026-03-13T11:55:20+00:00","description":"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. Wir freuen uns auf Ihre Teilnahme!","breadcrumb":{"@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/melissa-manav\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/melissa-manav\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/melissa-manav\/#primaryimage","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2026\/03\/Manav-Melissa-Beiersdorf-web.jpg","contentUrl":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2026\/03\/Manav-Melissa-Beiersdorf-web.jpg","width":400,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/melissa-manav\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/dfvcg-events.de\/horizont-kongress\/"},{"@type":"ListItem","position":2,"name":"Melissa Manav"}]},{"@type":"WebSite","@id":"https:\/\/dfvcg-events.de\/horizont-kongress\/#website","url":"https:\/\/dfvcg-events.de\/horizont-kongress\/","name":"HORIZONT Kongress 2025 + HORIZONT AWARD","description":"02.\/03. Juni 2026 | Radialsystem | Berlin","alternateName":"Der Top-Jahreskongress f\u00fcr das \u201eWho is Who\u201c aus Marketing und Werbung","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dfvcg-events.de\/horizont-kongress\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"}]}},"_links":{"self":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio\/15195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/comments?post=15195"}],"version-history":[{"count":2,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio\/15195\/revisions"}],"predecessor-version":[{"id":15198,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio\/15195\/revisions\/15198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/media\/15196"}],"wp:attachment":[{"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/media?parent=15195"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/tags?post=15195"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-json\/wp\/v2\/portfolio_entries?post=15195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}