{"id":13452,"date":"2025-06-02T13:11:28","date_gmt":"2025-06-02T11:11:28","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=13452"},"modified":"2026-01-12T11:02:20","modified_gmt":"2026-01-12T10:02:20","slug":"laurence-besnard-royes","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/laurence-besnard-royes\/","title":{"rendered":"Laurence Besnard-Royes"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-a7cpvh-4af2a67353764478dd6c5f66bd6f5bc2 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13452'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6\">\n.flex_column.av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7a7kfx-46e97e9b76960a268afb7d6af0261ad8\">\n.avia-image-container.av-7a7kfx-46e97e9b76960a268afb7d6af0261ad8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7a7kfx-46e97e9b76960a268afb7d6af0261ad8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7a7kfx-46e97e9b76960a268afb7d6af0261ad8 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14535 avia-img-lazy-loading-not-14535 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2025\/06\/Besnard-Royes-Laurence-Unilever_webb.jpg\" alt='' title='Besnard-Royes-Laurence-Unilever_webb'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd\">\n.flex_column.av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-349dlv-be2ba8ef6c324e1ac4cd5f96ab76f558\">\n#top .av-special-heading.av-349dlv-be2ba8ef6c324e1ac4cd5f96ab76f558{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-349dlv-be2ba8ef6c324e1ac4cd5f96ab76f558 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-349dlv-be2ba8ef6c324e1ac4cd5f96ab76f558 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-349dlv-be2ba8ef6c324e1ac4cd5f96ab76f558 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Laurence Besnard-Royes<\/h2><div class='av-subheading av-subheading_below'><p>Lead Media &amp; Retail Media<br \/>\nFoods and Unilever Germany<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2vvrjh-0118e2eeb6461ddae872bcb34d1e015b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Laurence Besnard-Royes, Lead Media &amp; Retail Media f\u00fcr Foods und Unilever, \u00a0verantwortet \u00fcbergreifend f\u00fcr alle Kategorien (Business Groups) in Deutschland den Media-Bereich inklusiv Trading, Digital und Presse-sowie Verbandskontakte. \u00a0Sie ist auch zust\u00e4ndig f\u00fcr die Mediastrategie f\u00fcr alle Foods-Marken mit Fokus auf Knorr und Hellmann\u00b4s. In ihrer Karriere bei Unilever durchlief sie unterschiedliche Positionen im Verkaufs-, Marketing-, CRM und Data-Bereich. Sie wechselte vor 10 Jahren in den Mediabereich, zun\u00e4chst in den Bereich Digital Transformation, dann in den Planungsbereich f\u00fcr unterschiedliche Business Groups. 2022 \u00fcbernahm sie die Verantwortung \u00fcbergreifend f\u00fcr die DACH-M\u00e4rkte. Seit Anfang des Jahres fokussiert sie sich auf den deutschen Markt und hat den Bereich Retail Media \u00fcbernommen.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Foods and Unilever Germany<\/p>\n","protected":false},"author":10,"featured_media":14535,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[21,25],"class_list":["post-13452","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2025","portfolio_entries-referent-feature-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laurence Besnard-Royes | HORIZONT Kongress<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. 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